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NTIS 바로가기한국IT서비스학회지 = Journal of Information Technology Services, v.9 no.3, 2010년, pp.65 - 82
한필구 (한국관세무역개발원 AEO 지원센터) , 박재석 (대림산업 경영지원본부 회계팀) , 전병호 (서울여자대학교 교양대학) , 강병구 (고려대학교 경상대학 경영학부)
Mobile applications market has emerged as new business model. The purpose of this study is to analyze the factors of mobile applications adoption. Based on prior studies of TAM and mobile technology/service, service quality, user experience, OS compatibility, self-efficacy, innovativeness, perceived...
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