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NTIS 바로가기한국산업정보학회논문지 = Journal of the Korea Industrial Information Systems Research, v.15 no.4, 2010년, pp.83 - 101
김본수 ((주)태암개발) , 배무언 (인하대학교 경영학부)
Competition in Internet open-market has become fiercer as much for its growth possibility in differentiating from the general commercial market. For this reason, internet open-market entrepreneurs should make effective strategy in improving customers' e-loyalty to survive in the highly competitive i...
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