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NTIS 바로가기인터넷정보학회논문지 = Journal of Korean Society for Internet Information, v.11 no.3, 2010년, pp.105 - 119
이봉규 (연세대학교 정보대학원) , 이성준 (연세대학교 방송통신정책연구센터(CPRC)) , 서현식 (연세대학교 방송통신정책연구센터(CPRC)) , 김준호 (방송통신위원회 중앙전파관리소)
The purpose of this study is to examine diverse factors influencing the adoption of IPTV services and relationships among them. To achieve the purpose, this study modified and applied the established theory of the Extended Technology Acceptance Model(ETAM) incorporating socio-cultural factor, flow e...
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