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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.35 no.7, 2011년, pp.816 - 827
이정임 (서울여자대학교 의류학과) , 신수연 (서울여자대학교 의류학과)
There is an increasingly fierce competition in the current fashion industry due to equalized technology, a shortened fashion cycle and changing lifestyle; however, it is not easy to map out successful marketing strategies that influence the outcome of business administration. This study discussed th...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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Bowen(1953)은 CSR을 무엇이라 정의하였는가? | 기업의 CSR이라는 개념은 1930년대 몇몇 학자들에 의해 처음 제기되었는데 Bowen(1953)이 ‘CSR이란 사회적 의무로서의 책임으로 사회의 목적과 가치를 위해 바람직하다고 여겨지는 행동들을 따르고 의사결정을 하며 원칙을 추구하는 것에 대한 의무’라고 정의한 이후 꾸준히 연구가 진행되어 왔다. Carroll(1979)은 이러한 CSR을 좀 더 세분화하여 4단계로 분류하였다. | |
Varadarajan and Menson(1988)은 CSR 활동이 무엇을 포함하는 비경제적 효과가 있다고 하였는가? | 이러한 CSR 활동은 Varadarajan and Menson(1988) 의 경우 경제적 효과와 비경제적 효과를 기대할 수 있다고 하였다. 즉 CSR 활동은 기업의 사회적 이미지 향상, 매출증대, 기업의 이미지 제고 등의 경제적 효과와 연계된 공익에 대한 소비자들의 인식제고와 소비자들의 직접적 참여유발 등을 포함하는 비경제적 효과가 있다고 하였다. | |
Carroll(1979)은 CSR에 대하여 세분화하여 4단계로 분류하였는데, 이들은 각각 무엇인가? | Carroll(1979)은 이러한 CSR을 좀 더 세분화하여 4단계로 분류하였다. 첫 번째는 경제적 책임으로 기업이 이윤 지향적 기반 에서 운영되어야 한다는 것이다. 두 번째는 법적 책임으로 기업은 사회가 정해놓은 법과 규제 하에서 운영 되어야 한다고 강조하였다. 세 번째 윤리적 책임은 기업이 법과 규제 외에도 사회의 구성원으로서 준수해 야할 윤리를 지켜야 한다는 관점이며 네 번째는 자선적 책임으로 사회는 기업이 위의 세가지 단계의 책임 이상의 것을 기대하며 사회적 기부 등을 통한 책임활동을 강조한다고 하였다. |
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