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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.35 no.8, 2011년, pp.906 - 917
This study identified the present state of store and selection criteria of supplier from the regional fashion buyer point of view and examined the effects of the factors of relative impact between buyer and supplier on the relational bond. The interviews and questionnaires were administered to the o...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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동대문 패션시장는 언제까지 도·소매 패션 유통의 전성기를 맞이하였는가? | 동대문 패션시장은 1981년 이후, 쇼핑시설이 현대화되고 다양한 마케팅 전략이 구사되면서 1997년 국 내 경제 위기인 IMF의 실제 영향기까지 도·소매 패션 유통의 전성기를 맞이하였다. 그러나 동대문 패션시장은 2001년 상반기 이후부터 불황을 맞이하기 시작하였다. | |
동대문 패션시장의 유통 구성원은? | 한편, 동대문 패션시장의 유통은 크게 도매와 소매의 형태로 이루어지며, 유통 구성원은 도매업체, 소매업체, 그리고 이들 사이에서 물류의 유통을 도와주는 사입자와 택배업자로 구분된다. 도매업체와 소매업체 간 물류의 유통경로를 살펴보면, 크게 3가지로 구분되는데 소매업체가 도매업체를 직접 방문하여 제품을 구입하는 방식과 사입자를 고용하여 제품을 공급받는 방식, 그리고 소수이지만 중간도매업체를 통해 제품을 공급받는 방식으로 나눌 수 있다(Won, 2007). | |
동대문 패션시장의 패션상권 경쟁우위를 상실케 한 원인은? | 그러나 동대문 패션시장은 2001년 상반기 이후부터 불황을 맞이하기 시작하였다. 특히 경기 및 소비심리 회복으로 인해 백화점이나 대형 쇼핑몰로의 소비자 전환이 이루어졌을 뿐 만 아니라 저렴한 가격을 앞세운 상설 의류 할인매장 및 중국산 패션제품의 증가도 동대문 패션상권의 경쟁우위를 상실케 하였다. 또한 이러한 어려운 상황에 맞물려 서울 및 지방의 패션 도·소매업체의 구매량도 30~40% 감소하는 등 동대문 패션시장은 최고의 위기를 맞고 있다(“Competitive analysis”, 2003). |
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