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동대문 쇼핑몰 선택속성이 고객자산에 미치는 영향 - 동대문 쇼핑몰의 유형을 중심으로 -
The Effects of Store Attributes on Customer Equity of Dongdaemun Shopping Malls - Focusing on Dongdaemun Shopping Mall Types - 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.18 no.4, 2016년, pp.438 - 449  

장팅 (연세대학교 의류환경학과) ,  고은주 (연세대학교 의류환경학과) ,  채희주 (연세대학교 언더우드국제대학 문화디자인경영학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

Domestic and foreign tourism authorities show that the most favorite tourist activity is shopping. Tourism income in Korea set a record in 2014 due to a large influx of Chinese tourists. Dongdaemun fashion market was selected as the most preferred destination for Chinese tourists shopping in Korea. ...

주제어

#쇼핑관광   #동대문   #점포선택속성   #고객자산   #방문의도  

질의응답

핵심어 질문 논문에서 추출한 답변
점포선택속성이란 무엇인가? 점포선택속성이란 소비자가 점포를 선택하거나 평가할 때 우호적이거나 비 우호적 이미지를 형성하는데 영향을 주는 속성을 말한다(Shim & Kotsiopulos, 1992). James et al.
Erdem et al.(1999)는 의류 쇼핑에 대한 점포속성을 어떻게 제시하였는가? Erdem et al.(1999)은 의류 쇼핑에 대한 점포속성을 점포환경, 상품, 가격 3가지로 제시하였고, Chun(2009)는 아울렛의 점포선택속성을 이미지를 구성하는 요소로 상품 속성, 서비스 속성, 광고 속성, 점포 내 분위기 속성으로 분류하였다. Chun and Park(2010)은 복합쇼핑몰에 대해 상품, 서비스, 광고, 분위기로 분류하였다.
동대문 시장에 어떻게 국내 최대 규모의 의류 도매 시장이 형성되었는가? 동대문 시장은 1925년 개장 이후, 1960년대 화섬생산과 함께 소규모 봉제공장들이 생겨나기 시작하면서 한국의 전국적 도매시장으로 부상하기 시작하였다. 1960년도와 1970년도를 거쳐 동평화시장, 제일평화, 홍인, 남평화, 광희시장 등이 속속히 개장되면서 국내 최대 규모의 의류 도매 시장을 형성하였다(Kim, 2014). 1988년 이후 소매유통을 겸할 뿐만 아니라 현대화된 두타, 밀리오레 등 대형소매쇼핑몰의 출현으로 전통적인 도매시장과 소매쇼핑몰 기능의 이원화된 형태로 변모하였다.
질의응답 정보가 도움이 되었나요?

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