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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.37 no.3, 2013년, pp.424 - 438
석효정 (중앙대학교 의류학과) , 이은진 (중앙대학교 의류학과)
This study examines the value, knowledge and sustainable consumption behavior of fashion consumers. The study shows that universalism/harmony, security/benevolence, power, and tradition/faith have positive effects on buying/usage behavior; however, hedonism/wealth has a negative effect. Stimulation/...
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핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
지속가능한 소비란 무엇인가? | 지속가능한 소비란 현재 및 미래 세대가 경제적, 사회적, 환경적 측면을 고려해 지속가능한 방식으로 제품과 서비스에 대한 욕구를 충족시키는 것을 말한다(“UN | |
가치와 지속가능한 소비행동에 관한 연구에서, Choi and Kim(2007)의 연구는 어떠한 연구 결과가 나타났는가? | 가치와 지속가능한 소비행동에 관한 연구를 살펴보면, Stern and Dietz(1994)는 자기중심적 가치, 사회이타적 가치, 생태적 가치가 환경친화적 행동에 영향을 미친다고 하였고, Karp(1996)의 연구에서는 자아증진과 보수가치가 환경친화적 행동에 부적인 영향을 주는 반면 자아초월과 변화에 대한 개방성은 정적인 영향을 주는 것으로 나타났다. Choi and Kim(2007)은 보편주의에 해당하는 이타지향가치가 구매와 사용 및 처분행동 모두에 영향을 미치고, 자극에 해당하는 변화지향가치는 구매행동에, 권력에 해당하는 자기이익지향가치는 사용행동에, 전통과 안전에 해당하는 전통지향가치는 처분행동에 영향을 미친다고 하였다. | |
가치를 측정하는 대표적인 척도로 무엇이 있는가? | 개인의 가치는 삶을 살아가는데 있어 중요하다고 생각하는 원칙이나 목적에 대한 개념으로 개인의 행동을 유발하는 동기이자 소비자의 태도나 행동을 이해하는데 유용한 변인이다. 가치를 측정하는 대표적인 척도로는 AVL(Allport, Vernon and Lindzey), RVS(Rokeach Value Survey), VALS(Values And LifeStyle), LOV(List Of Values), SVS(Schwartz Value Survey) 등이 있는데, 환경친화적 소비나 사회적 책임 소비행동과 관련된 대부분의 연구에서는 SVS를 측정도구로 사용하고 있다. SVS는 Schwartz(1992, 1994)가 개발한 가치측정도구로서 다양한 문화권에서 보편적으로 적용가능한 가치의 내용과 가치들 간의 관계를 나타내주는 가치구조에 관한 이론이 실증적으로 검증되면서 심리학 뿐 아니라 소비자 행동, 마케팅 등 많은 영역에서 널리 사용되고 있다. |
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