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NTIS 바로가기한국생활과학회지 = Korean journal of human ecology, v.22 no.1, 2013년, pp.99 - 116
The purpose of this research is to explore the levels of luxury-frugality consumption of the female consumers and classify their types on luxury-frugality consumption behaviors. Total of 479 on-line questionnaires were surveyed nationwide for this research in February, 2012. Statistical analysis was...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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소비자의 소비욕망을 부추기며 과다하고 분수에 넘는 소비를 조장하는 것엔 어떤 것들이 있는가? | 한편 끊임없이 개발되어 출시되는 신제품과 혁신적인 기능, 마음을 통째로 빼앗는 매력적인 광고와 시험사용, 오감을 자극하는 이벤트 등의 마케팅 전략은 소비자들로하여금 소비욕망을 부추기며 과다하고 분수에 넘는 소비를 조장하고 있다. 현대의 복잡한 사회경제적 환경은 과거 부유한 권력층의 전유물이었던 사치소비를 맘만 먹으면 누구나 누릴 수 있는 비교적 사회계층을 초월하여 범사회적으로 향유할 수 있도록 하였다(Hong, 2011). | |
사치를 간단하게 정의하면? | 사치(奢侈)에 대한 사전적 정의를 살펴보면, 사치란 ‘주로 씀씀이나 꾸밈새, 행사의 치레 따위에서 필요 이상의 돈이나 물건을 씀으로써 자신의 분수에 지나친 생활을 하는 것’(Daum Korean Dictionary), 또는 ‘분에 지나치게 의복, 음식, 거처 따위를 치레함’(YahooKorea Korean Dictionary)으로 정의된다. 즉 사치를 간단하게 정의하면 자신의 경제능력을 넘어서는 물품을 필요이상으로 소비 하는 것이다. 사치와 비슷한 개념으로는 낭비와 호사가있으며, 반대 개념으로는 검소 또는 검약이 있다(Naver Korean Dictionary). | |
Hong과 Jeong(2012)가 정의한 사치소비의 두 가지 특징은? | Hong과 Jeong(2012)은 사치소비에 대한 개념정의를 종합하여[Table 1], 사치소비를 두 가지 특성으로 요약 하였다. 첫째, 사전에서 사치의 비슷한 말로 낭비와 호사가 거론되는 것처럼 사치가 소비의 양적인 측면에서는 ‘필요이상의 과도한 소비’ 즉 낭비의 특성을 가진다는 것이며, 둘째로 질적인 측면에서는 보다 질 좋은 물품으로 ‘분에 넘치는 물품/고가품/호화품/희소품/고품질 예술품 소비’ 즉 고급품 소비의 특성을 지닌다고 하였다. 따라서 Hong과 Jeong(2012)은 사치소비를 양적인 측면에서의 ‘필요이상의 과도한 소비(낭비)’를 하면서, 질적인 측면에서는 보다 질 좋은 ‘고급품의 소비’를 하는 것으로 정의 하면서 양적인 측면과 질적인 측면을 모두 충족하는 경우를 사치소비로 간주하였다. |
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