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[국내논문] 모바일 위치기반 SNS의 특성과 지각된 프라이버시 위험이 SoLoMo 어플리케이션의 이용의도에 미치는 영향
The Effect of Characteristics and Perceived Privacy Risk of Mobile Location-based SNS on Intention to Use SoLoMo Applications 원문보기

한국IT서비스학회지 = Journal of Information Technology Services, v.13 no.4, 2014년, pp.205 - 230  

신택수 (연세대학교 정경대학 경영학부) ,  조원상 (연세대학교 일반대학원 경영정보학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

In recent years, the social network service (SNS) and the location-based social network service (LBSNS) industry is expanding and the competition within the field is increasing much more. Since 2010, the full-scaled studies of SNS and LBSNS have begun. With the growth of SNS and LBSNS markets, SoLoM...

Keyword

#SoLoMo   #Social Network Service   #Location-based SNS   #Gamification   #Perceived Privacy Risk   #TAM   #PLS  

질의응답

핵심어 질문 논문에서 추출한 답변
비즈니스 플랫폼 관점으로 SoLoMo는 어떤 측면으로 볼 수 있는가? 이러한 환경의 변화는 개인의 활동 범위를 확장시켰을 뿐 아니라 기업은 비즈니스 관점에서 새로운 환경 하에서 경쟁적 우위를 점유하기 위해서 고객에게 다양한 접근을 시도하고 있으며 이것은 기업들에게 기존의 온라인과는 또 다른 형태의 시장을 형성시킴으로써 새로운 이익을 창출할 수 있는 비즈니스 플랫폼이 형성되었음을 의미한다(Song and Lee, 2012). 이러한 비즈니스 플랫폼 관점에서 SoLoMo는 기존의 소셜 커머스(Social Commerce)의 확장으로 보는 측면도 있다(Gatautis and Medziausiene, 2014; Marsden, 2011). 현재 SoLoMo에 기반한 어플리케이션은 모바일 기기에서 사용하는 LBSNS 어플리케이션을 포함한다.
SoLoMo는 어떤 서비스를 의미하는가? , 2014). 즉, SoLoMo는 스마트폰이나 태블릿 컴퓨터의 발전에 힘입어 사용자들이 인터넷에 연결된 컴퓨터를 통해서 원하는 정보를 검색하고 사회적 교류를 나누던 일련의 활동들이 모바일 환경으로 확대된 서비스를 의미한다. 이러한 환경의 변화는 개인의 활동 범위를 확장시켰을 뿐 아니라 기업은 비즈니스 관점에서 새로운 환경 하에서 경쟁적 우위를 점유하기 위해서 고객에게 다양한 접근을 시도하고 있으며 이것은 기업들에게 기존의 온라인과는 또 다른 형태의 시장을 형성시킴으로써 새로운 이익을 창출할 수 있는 비즈니스 플랫폼이 형성되었음을 의미한다(Song and Lee, 2012).
LBS가 사용되는 영역은 무엇인가? LBS는 GPS(Global Positioning System)나 이동통신망 등을 통해 얻은 위치정보를 활용하여 이용자에게 유용한 기능을 제공하는 서비스를 통칭 하는 개념이다(Kwon and Lee, 2009). 사용자 위치, 시간 정보를 이용하여 날씨, 지도 등의 정보서비스, Web, 이메일 서비스, 금융 서비스, M-커머스, 오락, 모바일 쿠폰 서비스 등 영역은 무궁무진하다(Han, 2012). LBS는 단순 위치확인 서비스, 사용자간 커뮤니케이션 위치 기반 커뮤니티(Comm unity) 서비스, 그리고 오프라인 비즈니스의 위치기반 커머스 서비스로 구분할 수 있다.
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