모바일 인터넷 기술의 진보와 함께 소셜네트워크 서비스 사용은 일상생활에서 흔한 일이 되고 있다. 이러한 현상 속에서 기존 연구들은 인터넷 중독이나 모바일 폰 중독을 활용하여 연구가 진행되어 왔으나, SNS 사용맥락에서 중독에 관한 연구는 논의가 되지 못한 실정이다. 이에 본 연구에서는 SNS 사용 중독에 영향을 미치는 변수를 파악하고자 한다. 기존의 인터넷 중독연구의 결과와는 달리, 본 연구에서는 사회화, 즐거움, 고독감과 같은 변수들이 중독에 긍정적인 영향을 미치는 것으로 기대하였다. 한국 대학생들을 대상으로 설문데이터를 확보하였으며, 최소자승 추정법을 활용하여 가설을 검증하였다. 연구결과, 사회화, 즐거움, 고독감 모두 SNS 중독에 영향을 미치는 것으로 나타났으며, 사회화 역시 즐거움에 긍정적인 영향을 미치는 것으로 나타났다.
모바일 인터넷 기술의 진보와 함께 소셜네트워크 서비스 사용은 일상생활에서 흔한 일이 되고 있다. 이러한 현상 속에서 기존 연구들은 인터넷 중독이나 모바일 폰 중독을 활용하여 연구가 진행되어 왔으나, SNS 사용맥락에서 중독에 관한 연구는 논의가 되지 못한 실정이다. 이에 본 연구에서는 SNS 사용 중독에 영향을 미치는 변수를 파악하고자 한다. 기존의 인터넷 중독연구의 결과와는 달리, 본 연구에서는 사회화, 즐거움, 고독감과 같은 변수들이 중독에 긍정적인 영향을 미치는 것으로 기대하였다. 한국 대학생들을 대상으로 설문데이터를 확보하였으며, 최소자승 추정법을 활용하여 가설을 검증하였다. 연구결과, 사회화, 즐거움, 고독감 모두 SNS 중독에 영향을 미치는 것으로 나타났으며, 사회화 역시 즐거움에 긍정적인 영향을 미치는 것으로 나타났다.
Along with the recent advances of mobile internet technology, use of social network service(SNS) is very common among adolescents or college students in their daily lives. Although there have been a lot of studies on Internet addiction or mobile phone addiction, however, there were little research o...
Along with the recent advances of mobile internet technology, use of social network service(SNS) is very common among adolescents or college students in their daily lives. Although there have been a lot of studies on Internet addiction or mobile phone addiction, however, there were little research on SNS addiction so far. Scholars investigated somewhat broader and obscure phenomenon of Internet addiction. In this regard, the current study tried to examine factors which influence SNS addiction behavior. Unlike Internet addiction, there are positive influencing factors such socialization, enjoyment as well as problematic ones like loneliness. Data were collected from college students in Korea to examine how those factors influence addiction behavior and hypotheses were tested using the partial least square method. All three factors, socialization, enjoyment, and loneliness, were found to significantly influence SNS addiction and socialization was positively associated with enjoyment.
Along with the recent advances of mobile internet technology, use of social network service(SNS) is very common among adolescents or college students in their daily lives. Although there have been a lot of studies on Internet addiction or mobile phone addiction, however, there were little research on SNS addiction so far. Scholars investigated somewhat broader and obscure phenomenon of Internet addiction. In this regard, the current study tried to examine factors which influence SNS addiction behavior. Unlike Internet addiction, there are positive influencing factors such socialization, enjoyment as well as problematic ones like loneliness. Data were collected from college students in Korea to examine how those factors influence addiction behavior and hypotheses were tested using the partial least square method. All three factors, socialization, enjoyment, and loneliness, were found to significantly influence SNS addiction and socialization was positively associated with enjoyment.
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문제 정의
Further, interactive nature of the social web seems to bring enjoyment and socialization, thereby SNS users might be addicted to the SNS activities. The primary purpose of the current study is to examine the role of factors which influence SNS addiction from the both perspectives of positive and negative emotions.
가설 설정
H1: Social interaction positively affects SNS addiction.
H2: Social interaction is positively associated with enjoyment.
H3: Enjoyment positively affects SNS addiction.
H4: Loneliness is positively related to SNS addiction.
제안 방법
With the satisfactory results in the measurement model, this study subsequently evaluated the structural model to confirm the relationships among constructs using the PLS method. In the study, the explanatory power of a structural model could be evaluated by assessing the R2 value (variance accounted for) in the final dependent construct. The final dependent construct (SNS addiction) had an R2 value of 0.
In this regard, the current study aims to examine factors which may influence SNS addiction behavior. Unlike Internet addiction, there are diverse positive influencing factors such as socialization and enjoyment[7,14] as well as problematic variables like loneliness and depression[12].
The study initially evaluated the quality of each scale to determine whether measurement scales could be accurately explained. Therefore, principle factor analysis was first employed using Varimax rotation, and factor analysis extracted the factors over an eigenvalue of 1.
Thus, the reliability for each scale was also within the commonly acceptable range(Hair, Anderson, Tatham, Black, 2006). Then, the study evaluated construct validity using the convergent validity and discriminant validity tests. Convergent validity was evaluated by factor loadings and average variance extracted (AVE) [3].
This study developed a research model which includes four hypotheses in order to test the effects of motivating factors on SNS addiction. The research model is presented in [Fig.
With the satisfactory results in the measurement model, this study subsequently evaluated the structural model to confirm the relationships among constructs using the PLS method. In the study, the explanatory power of a structural model could be evaluated by assessing the R2 value (variance accounted for) in the final dependent construct.
대상 데이터
The data presented for this study was collected from undergraduate college students through an online survey conducted in May 2015. College students were accepted as appropriate to be a sample of the current research because they were a significant segment of SNS users.
College students were accepted as appropriate to be a sample of the current research because they were a significant segment of SNS users. There were 186 samples used for data analysis in this research after removing inappropriate data samples and non-SNS users from the total of 201 samples collected from the whole respondents participated in the survey. The profiles of the samples are shown in [Table 1].
성능/효과
On the basis of the empirical results, several key findings were obtained from the results of the research hypotheses tests. First, enjoyment appeared as the most influencing factor on SNS addiction. Although a number of previous studies on Internet addiction have mostly chosen negative emotions such as loneliness, depression, or stress as key independent variables, factors of positive emotions such as enjoyment were revealed as the mostly influencing variables on SNS addiction.
Because SNS is a place to meet people online, a person who do not have enough interactions in offline may intend to use SNS to lessen his or her level of loneliness. From the results of the hypotheses and the comparison of the path coefficients, while enjoyment which is one of positive emotion variables, was shown as the most influencing factor on addiction, loneliness which is a negative emotion variable was found less influencing on SNS addiction. The results of the current study indicate that factors influencing SNS addiction could be different from those motivating factors associated with Internet addiction.
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