$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

자기이미지와 패션리더성향: 의복관여와 소비자 자신감을 중심으로
Self-image and Fashion Leadership: Focusing on Clothing Involvement and Consumer Confidence 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.17 no.3, 2015년, pp.382 - 391  

윤송이 ,  이규혜 (한양대학교 의류학과)

Abstract AI-Helper 아이콘AI-Helper

People are exposed to diverse images and naturally find images to express themselves to others for personalsatisfaction. They present ideal images that they desire to obtain or actual images that they already have. People find differences between ideal images and actual images as well astry to overc...

주제어

질의응답

핵심어 질문 논문에서 추출한 답변
자기이미지란 무엇인가? 자기이미지는 자신과 관련하여 개인이 가지고 있는 주관적이거나 객관적인 생각 또는 감정적인 느낌의 총체로 형성되는 자신에 대한 이미지를 말한다(Higgins, 1987). 자기이미지는 다차원적 관점을 가지며 개인이 자신 스스로를 보는 자화상인 동시에 타인이 바라봐 주길 기대하는 자신의 이미지이다(Sommers, 1964).
Sirgy(1982)에 의하면 실제적 자기는 무엇을 의미한다고 하였는가? 자기불일치이론(self-discrepancy theory)에서 자기이미지의 불일치는 개인이 스스로에 대해 인지하는 감정적인 지각의 차이이며 이를 통해 자신의 이미지들을 인지함으로써 스스로 인지하는 자기를 다양화 시킬 수 있다고 했다(Hughes & Guerrero, 1971; Sirgy, 1982). Sirgy(1982)에 의하면 실제적 자기(actual self)는 개인이 실제로 가지고 있는 것이라 믿는 요인들로 구성된 자기의 모습을 의미한다고 했다. 이상적 자기(ideal self)는 개인이 가지고 싶은 요인들로 구성된 자신의 모습을 의미한다고 했다.
대부분의 사람들이 자신의 외모를 관리하거나 의복을 구매함으로써 어떠한 차이를 극복해 나가는가? 자신이 원하는 이미지는 이상적인 모습을 반영하기도 하고 때로는 자신의 실제 모습을 그대로 반영하기도 한다. 개인은 이상적으로 추구하는 자신의 이미지와 실제적인 자신의 이미지 사이에서 차이를 발견하기도 한다. 대부분의 사람들은 자신의 외모를 관리하거나 의복을 구매함으로써 이런 차이를 극복해나간다.
질의응답 정보가 도움이 되었나요?

참고문헌 (59)

  1. Antil, J. H. (1984). Conceptualization and operationalization of involvement. Advances in Consumer Research, 11(1), 203-209. 

  2. Bearden, W. O., Hardesty, D. M., & Rose, R. L. (2001). Consumer self-confidence: Refinements in conceptualization and measurement. Journal of Consumer Research, 28(1), 121-134. doi:10.1086/321951 

  3. Bentler, P. M. (1990). Comparative fit indexes in structural models. Psychological Bulletin, 107(2), 238-246. doi:10.1037/0033-2909.107.2.238 

  4. Cash, T. F. (2000). The multidimensional body-self relations questionnaire: MBSRQ user's manual. Norfolk, VA: Old Dominion University. 

  5. Celsi, R. L., & Olson, J. C. (1988). The role of involvement in attention and comprehension processes. Journal of Consumer Research, 15(2), 210-224. 

  6. Chan, K. K., & Misra, S. (1990). Characteristics of the opinion leader: A new dimension. Journal of Advertising, 19(3), 53-60. 

  7. Cho, P. G., & Koo, E. Y. (1986). A study on the relationship between fashion Leadership and self - confidence. Journal of the Korean Society of Clothing and Textiles, 10(2), 2051-2057. 

  8. Fisher, S., & Cleveland, S. E. (1958). Body image and personality. Princeton, N.J: Van Nostrand. 

  9. Flynn, L. R., Goldsmith, R. E., & Eastman, J. K. (1994). The king and summers opinion leadership scale: Revision and refinement. Journal of Business Research, 31(1), 55-64. doi:10.1016/0148-2963(94)90046-9 

  10. Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382. doi:10.2307/3150980 

  11. Goldsmith, R. E., & Hofacker, C. F. (1991). Measuring consumer innovativeness. Journal of the Academy of Marketing Science, 19(3), 209-221. doi:10.1007/BF02726497 

  12. Goldsmith, R. E., Moore, M. A., & Beaudoin, P. (1999). Fashion innovativeness and self-concept: a replication. The Journal of Product and Brand Management, 8(1), 7-18. 

  13. Ha, S. J., & Im, H. J. (2012). Identifying the role of self-congruence on shopping behavior in the context of US shopping malls. Clothing and Textiles Research Journal, 30(2), 87-101. doi: 10.1177/0887302X12440037 

  14. Heron, K. E., & Smyth, J. M. (2013). Body image discrepancy and negative affect in women's everyday lives: An ecological momentary assessment evaluation of self-discrepancy theory. Journal of Social and Clinical Psychology, 32(3), 276-295. doi:10.1521/jscp.2013.32.3.276 

  15. Higgins, E. T. (1987). Self-discrepancy: A theory relating self and affect. Psychological Review, 94(3), 319-340. doi:10.1037/0033-295X.94.3.319 

  16. Hughes, G. D., & Guerrero, J. L. (1971). Automobile self-congruity models reexamined. Journal of Marketing Research (JMR), 8(1), 125-127. 

  17. Hwang, J. S. (1998). The effects of body - cathexis and importance of meeting the ideal body image on clothing benefits sought. Journal of the Korean Society of Clothing and Textiles, 22(3), 293-302. 

  18. Jeon, J. H., & Yoo, T. S. (2011). Directional relationships of public self-consciousness and sociocultural attitudes toward appearance and objectified body consciousness on image management behaviors. Journal of the Korean Society of Clothing and Textiles, 35(11), 1333-1345. 

  19. Jeong, S. J., & Chu, M. S. (2010). The effects of somatotype and body image on apparel fashion orientation. Fashion & Textile Research Journal, 12(6), 764-773. 

  20. Jo, Y. J., & Lee, J. L. (2004). A study on the satisfaction and the clothing behavior based on the perceived somatotype by Korean female students. Journal of the Korean Society of Clothing and Textiles, 28(2), 262-269. 

  21. Johnson, M. (2011). Active and passive maladaptive behaviour patterns mediate the relationship between contingent self-esteem and health. Personality and Individual Differences, 51(2), 178-182. doi:10.1016/j.paid.2011.03.039 

  22. Joreskog, K. G., & Sorbom, D. (1993). LISREL 8: Structural equation modeling with the SIMPLIS command language. Chicago, Ill: Scientific Software International. 

  23. Jung, J. H., & Lennon, S. J. (2003). Body image, appearance selfschema, and media images. Family and Consumer Sciences Research Journal, 32(1), 27-51. doi:10.1177/1077727X03255900 

  24. Kaiser, S. B. (1997). The social psychology of clothing: symbolic appearances in context. New York: Fairchild Publications. 

  25. Kim, D. H., & Kim, K. H. (2010). The difference between real selfimage and ideal self-image in accordance with the attitude towards appearance. Journal of the Korean Society of Design Culture, 16(1), 11-25. 

  26. Kim, J. W., & Jin, S. Y. (2010). Fashion leadership, underwear purchase behaviors and attitude of females in their 20s-30s. Journal of the Korean Society of Clothing and Textiles, 34(8), 1319-1330. 

  27. Kim, K. K., Lee, K. S., & Chung, M. S. (2001). The effects of multiple body image on clothing behavior. Journal of the Korean Society of Clothing and Textiles, 25(2), 358-365. 

  28. King, C. W., & Summers, J. O. (1970). Overlap of opinion leadership across consumer product categories. Journal of Marketing Research (JMR), 7(1), 43-50. 

  29. Kline, R. B. (2011). Principles and practice of structural equation modeling. New York: Guilford. 

  30. Kunz, W., Schmitt, B., & Meyer, A. (2011). How does perceived firm innovativeness affect the consumer?. Journal of Business Research, 64(8), 816-822. doi:10.1016/j.jbusres.2010.10.005 

  31. Laaksonen, P. (1994). Consumer involvement: concepts and research. London; New York: Routledge. 

  32. Lee, J. Y. (2012). The effects of body image on apparel management behavior and weight (figure) control behavior. Fashion Business, 16(4), 123-136. 

  33. Lee, M. S. (2008). The effects of the internalization of socio-cultural values relating to appearance on adolescents' body images and clothing behaviors. Journal of the Korean Society of Costume, 58(6), 96-109. 

  34. Ludvigson, S. C. (2004). Consumer confidence and consumer spending. Journal of Economic perspectives, 18(2), 29-50. 

  35. Lumpkin, J. R. (1985). Shopping orientation segmentation of the elderly consumer. Journal of the Academy of Marketing Science, 13(1-2), 271-289. 

  36. Myers, J. H., & Robertson, T. S. (1972). Dimensions of opinion leadership. Journal of Marketing Research (JMR), 9(1), 41-46. 

  37. O'Cass, A. (2004). Fashion clothing consumption: antecedents and consequences of fashion clothing involvement. European Journal of Marketing, 38(7), 869-882. 

  38. Paridon, T. J., Carraher, S., & Carraher, S. C. (2006). The income effect in personal shopping value, consumer selfconfidence, and information sharing (word of mouth communication) research. Academy of Marketing Studies Journal, 10(2), 107-124. 

  39. Park, H. H., & Choo, T. G. (2012). Influence of consumer selfconfidence and self-confidence in fashion coordination on attitude toward secondhand fashion goods and purchase intention of secondhand fashion goods. Fashion & Textile Research Journal, 14(4), 544-553. doi:10.5805/KSCI.2012.14.4.544 

  40. Petty, R. E., & Cacioppo, J. T. (1979). Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. Journal of Personality and Social Psychology, 37(10), 1915-1926. doi:10.1037/0022-3514.37.10.1915 

  41. Richins, M. L., & Root-Shaffer, T. (1988). The role of evolvement and opinion leadership in consumer Word-Of-Mouth: An implicit model made explicit. Advances in Consumer Research, 15, 32-36. 

  42. Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: Free Press. 

  43. Rudd, N. A., & Lennon, S. J. (2001). Body image: Linking aesthetics and social psychology of appearance. Clothing and Textiles Research Journal, 19(3), 120-133. doi:10.1177/0887302X0101900303 

  44. Sault, N. L. (1994). Many mirrors: body image and social relations. New Brunswick, NJ: Rutgers University Press. 

  45. Schrank, H. L., & Gilmore, L. D. (1973). Correlates of fashion leadership: implications for fashion process theory*. Sociological Quarterly, 14(4), 534-543. doi:10.1111/j.1533-8525.1973.tb01389.x 

  46. Shim, J. H., & Park, S. J. (2007). A study of the middle-aged women's clothing attitudes depending on their somatotype. Journal of the Korean Society of Clothing and Textiles, 31(1), 33-43. doi: 10.5850/JKSCT.2007.31.1.033 

  47. Shim, S. Y., & Kotsiopulos, A. (1993). A typology of apparel shopping orientation segments among female consumers. Clothing and Textiles Research Journal, 12(1), 73-85. doi:10.1177/0887302X9301200110 

  48. Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300. doi:10.2307/2488624 

  49. Solomon, M. R. (1983). The role of products as social stimuli: A symbolic interactionism perspective. Journal of Consumer Research, 10(3), 319-329. doi:10.2307/2488804 

  50. Solomon, M. R., & Rabolt, N. (2008). Consumer behavior in fashion (2nd). Upper Saddle River, NJ: Prentice Hall. 

  51. Sommers, V. S. (1964). The impact of dual-cultural membership on identity. Psychiatry, 27(4), 332-344. 

  52. Steiger, J. H. (1990). Structural model evaluation and modification: An interval estimation approach. Multivariate Behavioral Research, 25(2), 173-180. doi:10.1207/s15327906mbr2502_4 

  53. Strauman, T. J., & Glenberg, A. M. (1994). Self-concept and bodyimage disturbance: Which self-beliefs predict body size overestimation?. Cognitive Therapy & Research, 18(2), 105-125. 

  54. Summers, J. O. (1970). The identity of women's clothing fashion opinion leaders. Journal of Marketing Research, 7(2), 178-185. doi:10.2307/3150106 

  55. Sweeny, M. M., & Zionts, P. (1989). The “second skin”: Perceptions of disturbed and nondisturbed early adolescents on clothing, selfconcept, and body image. Adolescence, 24(94), 411-420. 

  56. Szymanski, M. L., & Cash, T. F. (1995). Body-image disturbances and self-discrepancy theory: Expansion of the body-image ideals questionnaire. Journal of Social and Clinical Psychology, 14(2), 134-146. doi:10.1521/jscp.1995.14.2.134 

  57. Venkatraman, M. P. (1990). Opinion leadership, enduring involvement and characteristics of opinion leaders: A moderating or mediating relationship?. Advances in Consumer Research, 17, 60-67. 

  58. Vernette, E. (2004). Targeting women's clothing fashion opinion leaders in media planning: An application for magazines. Journal of Advertising Research, 44(1), 90-107. doi:10.1017/S0021849904040061 

  59. Yeom, I. G., & Kim, M. S. (2004). Actual images and pursued images and purchase behaviors for clothing as determined by self-image. The Research Journal of the Costume Culture, 12(1), 90-103. 

저자의 다른 논문 :

관련 콘텐츠

오픈액세스(OA) 유형

FREE

Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문

이 논문과 함께 이용한 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로