통행하는 보행자의 특징이 상가권리금에 미치는 효과를 실증적으로 모형을 구축하고 시험 하였다. 이 연구를 위한 이론적 근거는 중심지 이론, 입찰지대, 집적이론, 외부수요 이론이다. 자료에는 서울시 100개 $3.3m^2$당 상권의 상가권리금, $3.3m^2$당 상가보증금, $3.3m^2$당 상가월세 그리고 보행자의 특성과 관련된 정보가 포함되어 있다. 실증분석은 서울시 상가 1,307개를 표본을 사용하여 시험하였다. 그리고 자료집합은 회귀나무 및 회귀방법을 이용하여 분석이 이루어졌다. 이 분석한 결과로서, 각각의 상권에서 상가권리금에 영향을 주는 변수는 평일 오후 2시 보행자의 통행량, 평일 오후 4시 보행자의 통행량, 평일 오후 8시 보행자의 통행량이다. 요약하면, 상권의 경제적 기반을 뿐만 아니라 통행 보행자의 특징은 상가권리금을 결정하기 위해 고려되어야한다.
통행하는 보행자의 특징이 상가권리금에 미치는 효과를 실증적으로 모형을 구축하고 시험 하였다. 이 연구를 위한 이론적 근거는 중심지 이론, 입찰지대, 집적이론, 외부수요 이론이다. 자료에는 서울시 100개 $3.3m^2$당 상권의 상가권리금, $3.3m^2$당 상가보증금, $3.3m^2$당 상가월세 그리고 보행자의 특성과 관련된 정보가 포함되어 있다. 실증분석은 서울시 상가 1,307개를 표본을 사용하여 시험하였다. 그리고 자료집합은 회귀나무 및 회귀방법을 이용하여 분석이 이루어졌다. 이 분석한 결과로서, 각각의 상권에서 상가권리금에 영향을 주는 변수는 평일 오후 2시 보행자의 통행량, 평일 오후 4시 보행자의 통행량, 평일 오후 8시 보행자의 통행량이다. 요약하면, 상권의 경제적 기반을 뿐만 아니라 통행 보행자의 특징은 상가권리금을 결정하기 위해 고려되어야한다.
The effect of passing pedestrians'characteristics on locational goodwill was empirically modeled and tested. The theoretical basis for the study was central place theory, bid rent and, agglomeration theory, and demand externality theory. The data included information on goodwill, retail rents and pa...
The effect of passing pedestrians'characteristics on locational goodwill was empirically modeled and tested. The theoretical basis for the study was central place theory, bid rent and, agglomeration theory, and demand externality theory. The data included information on goodwill, retail rents and passing pedestrians' characteristics in 100 retail trade areas in Seoul. The empirical model was tested with the sample of 1,307 retail units in Seoul, South Korea. The data set was analyzed with the Classification and Regression Tree software. As the results, using the regression tree method, the variables does affect locational goodwill in the each retail trade area were the volume of pedestrians around 2:00 pm on weekdays, volume of pedestrians around 4:00 pm on weekdays, and volume of pedestrians around 8:00 pm on weekdays. In summary, not only the economic base in the retail trade area but also the volume of passing pedestrians should be considered to determine the locational goodwill.
The effect of passing pedestrians'characteristics on locational goodwill was empirically modeled and tested. The theoretical basis for the study was central place theory, bid rent and, agglomeration theory, and demand externality theory. The data included information on goodwill, retail rents and passing pedestrians' characteristics in 100 retail trade areas in Seoul. The empirical model was tested with the sample of 1,307 retail units in Seoul, South Korea. The data set was analyzed with the Classification and Regression Tree software. As the results, using the regression tree method, the variables does affect locational goodwill in the each retail trade area were the volume of pedestrians around 2:00 pm on weekdays, volume of pedestrians around 4:00 pm on weekdays, and volume of pedestrians around 8:00 pm on weekdays. In summary, not only the economic base in the retail trade area but also the volume of passing pedestrians should be considered to determine the locational goodwill.
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문제 정의
Prior empirical analysis of goodwill has been limited. The focus of this study is the impact of the volume of foot traffic on the goodwill. The theoretical model was developed from the location theory and valuation theory for goodwill.
This study of relationship between the volume of passing pedestrian and the goodwill would be useful to recognize the effect of pedestrian on goodwill of retail property. It provided necessary information for determining goodwill, estimation of retail sales, selecting location, decision on type of business, marketing strategy, and competitive activities in the retail property market1) .
가설 설정
Next, this study investigated the relative importance of variables in explaining goodwill. Here, when the standard error of the estimate was employed to find out the weight of each explanatory variable, the importance decreased among the variables in the following order; tertiary industry(+3.
대상 데이터
The data for this research were collected in May 2014 by the Korea Chamber of Commerce ·Industry (KCCI) and Seoul Metropolitan Government for the major retail trade areas in South Korea.
The theoretical model was developed from the location theory and valuation theory for goodwill. The empirical model was tested with the sample of 1,307 retail units observations in Seoul, South Korea. The data set was analyzed with the Classification and Regression Tree (SPSS Answer Tree 3.
The data for this research were collected in May 2014 by the Korea Chamber of Commerce ·Industry (KCCI) and Seoul Metropolitan Government for the major retail trade areas in South Korea. The total sample areas are 100 major retail trade-areas and the collected data were the monthly rents, goodwill per 3.3㎡ and the volumes of passing pedestrians. Most of the sample stores are located in the ground floor of the retail buildings in the 100 major retail trade-areas.
데이터처리
The correlation analysis was carried out to investigate the relationships between thegoodwill and the independent variables. The highest correlation coefficient between the goodwill and the volume of pedestrians was 0.
이론/모형
The focus of this study is the impact of the volume of foot traffic on the goodwill. The theoretical model was developed from the location theory and valuation theory for goodwill. The empirical model was tested with the sample of 1,307 retail units observations in Seoul, South Korea.
성능/효과
1) software. The results show that the goodwill in Seoul can be influenced by the volume of pedestrians on Tuesday of weekday(+), average dopsit Bond(+), single - person household(%)(+), and number ofthe tertiary industry in the retail trade-area(+). in conclusion, The passing pedestrians and the group of the residents of an market area affects goodwill.
The results show that the goodwill in Seoul can be influenced by the volume of pedestrians on Tuesday of weekday(+), average dopsit Bond(+), single - person household(%)(+), and number ofthe tertiary industry in the retail trade-area(+). in conclusion, The passing pedestrians and the group of the residents of an market area affects goodwill. Especially, the 20 to 30 age group spends a higher percentage its discretionary income.
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