[국내논문]미디어그룹의 경영전략 : 사업영역, 플랫폼 전략, 콘텐츠유통 전략, 비즈니스 전략 Media Groups' Management Strategies: Business Areas, Platform Strategies, Content Distribution Strategies and Business Strategies원문보기
본 연구는 다음과 같은 연구 목적에서 수행되었다. 첫째, 한국 지상파 방송이 직면한 경영위기와 이들 방송사의 플랫폼 전략 및 콘텐츠 유통 전략을 살펴보고자 하였다. 둘째, 이러한 현황 분석을 토대로 글로벌 미디어 그룹의 관련 분야의 대응전략과 사업영역 조정 전략을 다각도로 살펴보고자 하였다. 셋째, 이러한 분석을 토대로 우리나라 방송 산업이 경쟁력을 확보할 수 있는 방안을 제시하고자 하였다. 또한 디지털융합 시대의 세계 여러 나라의 디지털 전환 정책과 실제 사례들을 면밀히 비교 분석하여 우리나라 지상파 방송의 경영전략 모색을 위한 시사점을 제시하고자 하였다.
본 연구는 다음과 같은 연구 목적에서 수행되었다. 첫째, 한국 지상파 방송이 직면한 경영위기와 이들 방송사의 플랫폼 전략 및 콘텐츠 유통 전략을 살펴보고자 하였다. 둘째, 이러한 현황 분석을 토대로 글로벌 미디어 그룹의 관련 분야의 대응전략과 사업영역 조정 전략을 다각도로 살펴보고자 하였다. 셋째, 이러한 분석을 토대로 우리나라 방송 산업이 경쟁력을 확보할 수 있는 방안을 제시하고자 하였다. 또한 디지털융합 시대의 세계 여러 나라의 디지털 전환 정책과 실제 사례들을 면밀히 비교 분석하여 우리나라 지상파 방송의 경영전략 모색을 위한 시사점을 제시하고자 하였다.
This article was to study the following three purposes. First, to identify and describe the platform strategies, content strategies, and management challenges that currently define the South Korean terrestrial broadcasting business. Second, to analyze from various angles the business area of global ...
This article was to study the following three purposes. First, to identify and describe the platform strategies, content strategies, and management challenges that currently define the South Korean terrestrial broadcasting business. Second, to analyze from various angles the business area of global media group, in terms of platform strategies, content strategies, and management challenges. Third, to suggest how Korea's terrestrial broadcasting industry can become competitive with media groups. Looking at the digital conversion process and strategy as well as terrestrial broadcasting in each country, when digital switchover point and Action Plan, and the similarities in values and the role of digital terrestrial broadcasting times there are differences may be found.
This article was to study the following three purposes. First, to identify and describe the platform strategies, content strategies, and management challenges that currently define the South Korean terrestrial broadcasting business. Second, to analyze from various angles the business area of global media group, in terms of platform strategies, content strategies, and management challenges. Third, to suggest how Korea's terrestrial broadcasting industry can become competitive with media groups. Looking at the digital conversion process and strategy as well as terrestrial broadcasting in each country, when digital switchover point and Action Plan, and the similarities in values and the role of digital terrestrial broadcasting times there are differences may be found.
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
가설 설정
This study addresses the following four areas in order to meet the objectives described above. Research question 1: How should we differentiate and characterize the business area of media group in Korea?
Research question 2: With the expansion of both wire and wireless internet infrastructure and smart media devices, how has the television viewing behavior of users changed? How can we identify and establish new media platform strategies to fit the evolving circumstance?
Research question 3: How can the content production sector become more competitive globally?
Research question 4: What are the optimal business strategies for growth in media group?
성능/효과
First, look at the content creation side, this ratio is 3D and HD content creation method accounted trend to increase. The repeated utilization of the same content is available 3D content development began to be active in the film and animation market [12].
Second, Korean broadcasters and media companies should be developing this type of global market diversification strategy. Third, Korean media companies must undertake active exploration and occupation of the new broadcast content market that has emerged from the fusion environment. The Korean companies need a plan to provide a VOD package and HD content based on the two-way wired or wireless broadband network, and may also want to consider a Web-based download service platform development strategy.
To do this, They must first understand the dynamics of the broadcasting industry structure based on an integrated platform system and seek an alternative and competitive platform strategies; second, improved professionalization of staff is necessary in order to build and improve content, capacity and develop rapidly changing business strategies that can utilize the accumulated premium content to respond more actively to future broadcasting environments[2]. Third, Korean terrestrial broadcasters must reassess their business structures to identify in need of improvement and areas that need to be discontinued. On the basis of this reassessment, They must develop a business strategy that will result in more efficient management.
후속연구
In order to solve these problems, this study first reviews the relevant articles and literature and then applies the case-study research method, it will need to benchmark the cases of corporate media groups in America in order to develop management strategies suited to Korean Media Group.
참고문헌 (19)
Lee Mun Haeng, the content business characteristics of domestic terrestrial broadcasters, "Journal of the Korea Contents Association" Vol.10 No.10, pp140 - 151, 2010.
Hong Jong Bae, Kim Yun Taek. Multi-platform content distribution strategy of public broadcasters in the environment: Focusing on KBS, "media economy management", pp. 51 - 55, 2011.
Lee Mun Haeng, the content business characteristics of domestic terrestrial broadcasters, "Journal of the Korea Contents Association" Vol.10 No.10, pp140 - 151, 2010.
Korean Broadcasting Association, Age of Media Convergence future broadcasting terrestrial broadcasting policy, 2012.
Park Sang Ho, Media Environmental Change and Terrestrial platform strategy: focusing on the number of new environmental improvement and MMS strategies of the digital transition. Korea Press Association Spring Conference, 2009.
Choi Se Gyeong, N-screen TV business outlook and response strategies in an era: focusing on content distribution and consumption paradigm shift of the cone, "Studies of Broadcasting Culture" Vol. 22, No. 2, pp7 - 36, 2010.
Korean Association for Broadcasting @ Telecommunication Studies(eds), Broadcasting & Communication Policy for Eara of Smart Media, Jeon Beom Su, Analyzing for Global Media Groups' Content Strategies, Communication Books Inc. pp. 30-31, 2011.
Jeong Jun Hui, Terms of competitiveness and future terrestrial broadcasting platform policies, "Broadcasting and Culture", pp. 6-10, 2013.10.
Lee Jun Woong, The future of terrestrial broadcasting as a digital platform operators, Korean Broadcasters Association, Broadcasting Culture, vol. 386, pp.32-34, 2013.
Son Yeon Seok, As a platform for innovation should join the global media industry development "Broadcasting and culture", pp.11- 14, 2013.
Chae Seong Hye, Internet business expansion of Japanese broadcasters, Newspaper & Broadcasting, No. 478, PP. 132-135. 2010.
Chung Yun Kyung, Jeon Gyeong Ran. Combining and transformation of program formats. Analysis focusing on international entertainment formats, "Korean Journal of Broadcasting and Telecommunication Studies" Vol. 24, No 1, pp. 151-179, 2010.
Korean Association for Broadcasting Telecommunication Studies(eds), Broadcasting & Communication Policy for Eara of Smart Media, Jeon Beom Su, Analyzing for Global Media Groups' Content Strategies, Communication Books Inc. pp. 32-35, 2011.
Lee Mun Haeng, Research on management's entertainment business diversification, "Journal of the Korean Contents Association ", 2009
Hwang Jun Ho, Bak Min Seong, Japanese terrestrial broadcasters business diversification strategy, "focus", Telecommunications Policy Research Institute, Vol. 22, No. 481, 2008.
Choi Se Gyeong, N-screen TV business outlook and response strategies in an era: focusing on content distribution and consumption paradigm shift of the cone, "Studies of Broadcasting Culture" Vol. 22, No. 2, pp. 30-31, 2010.
Kwon Ho Yeong et al. . "Terrestrial broadcasters Management Strategy of the World", Communication Books. 2006.
Han Eun Young. Global media business strategy and suggests that the News Corporation, "Trend Focus" Vol. 24 No. 539, pp31 - 83, 2012.
Seong-Hoon Lee, Dong-Woo Lee, "A Case Study in Japanese and Prospect of Cloud Computing Service in Convergence Age", Journal of the Korea Convergence Society, Vol. 6, No. 1, pp. 17-22, 2015.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.