미디어그룹의 경영전략 : 사업영역, 플랫폼 전략, 콘텐츠유통 전략, 비즈니스 전략 Media Groups' Management Strategies: Business Areas, Platform Strategies, Content Distribution Strategies and Business Strategies원문보기
본 연구는 다음과 같은 연구 목적에서 수행되었다. 첫째, 한국 지상파 방송이 직면한 경영위기와 이들 방송사의 플랫폼 전략 및 콘텐츠 유통 전략을 살펴보고자 하였다. 둘째, 이러한 현황 분석을 토대로 글로벌 미디어 그룹의 관련 분야의 대응전략과 사업영역 조정 전략을 다각도로 살펴보고자 하였다. 셋째, 이러한 분석을 토대로 우리나라 방송 산업이 경쟁력을 확보할 수 있는 방안을 제시하고자 하였다. 또한 디지털융합 시대의 세계 여러 나라의 디지털 전환 정책과 실제 사례들을 면밀히 비교 분석하여 우리나라 지상파 방송의 경영전략 모색을 위한 시사점을 제시하고자 하였다.
본 연구는 다음과 같은 연구 목적에서 수행되었다. 첫째, 한국 지상파 방송이 직면한 경영위기와 이들 방송사의 플랫폼 전략 및 콘텐츠 유통 전략을 살펴보고자 하였다. 둘째, 이러한 현황 분석을 토대로 글로벌 미디어 그룹의 관련 분야의 대응전략과 사업영역 조정 전략을 다각도로 살펴보고자 하였다. 셋째, 이러한 분석을 토대로 우리나라 방송 산업이 경쟁력을 확보할 수 있는 방안을 제시하고자 하였다. 또한 디지털융합 시대의 세계 여러 나라의 디지털 전환 정책과 실제 사례들을 면밀히 비교 분석하여 우리나라 지상파 방송의 경영전략 모색을 위한 시사점을 제시하고자 하였다.
This article was to study the following three purposes. First, to identify and describe the platform strategies, content strategies, and management challenges that currently define the South Korean terrestrial broadcasting business. Second, to analyze from various angles the business area of global ...
This article was to study the following three purposes. First, to identify and describe the platform strategies, content strategies, and management challenges that currently define the South Korean terrestrial broadcasting business. Second, to analyze from various angles the business area of global media group, in terms of platform strategies, content strategies, and management challenges. Third, to suggest how Korea's terrestrial broadcasting industry can become competitive with media groups. Looking at the digital conversion process and strategy as well as terrestrial broadcasting in each country, when digital switchover point and Action Plan, and the similarities in values and the role of digital terrestrial broadcasting times there are differences may be found.
This article was to study the following three purposes. First, to identify and describe the platform strategies, content strategies, and management challenges that currently define the South Korean terrestrial broadcasting business. Second, to analyze from various angles the business area of global media group, in terms of platform strategies, content strategies, and management challenges. Third, to suggest how Korea's terrestrial broadcasting industry can become competitive with media groups. Looking at the digital conversion process and strategy as well as terrestrial broadcasting in each country, when digital switchover point and Action Plan, and the similarities in values and the role of digital terrestrial broadcasting times there are differences may be found.
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가설 설정
This study addresses the following four areas in order to meet the objectives described above. Research question 1: How should we differentiate and characterize the business area of media group in Korea?
Research question 2: With the expansion of both wire and wireless internet infrastructure and smart media devices, how has the television viewing behavior of users changed? How can we identify and establish new media platform strategies to fit the evolving circumstance?
Research question 3: How can the content production sector become more competitive globally?
Research question 4: What are the optimal business strategies for growth in media group?
성능/효과
First, look at the content creation side, this ratio is 3D and HD content creation method accounted trend to increase. The repeated utilization of the same content is available 3D content development began to be active in the film and animation market [12].
Second, Korean broadcasters and media companies should be developing this type of global market diversification strategy. Third, Korean media companies must undertake active exploration and occupation of the new broadcast content market that has emerged from the fusion environment. The Korean companies need a plan to provide a VOD package and HD content based on the two-way wired or wireless broadband network, and may also want to consider a Web-based download service platform development strategy.
To do this, They must first understand the dynamics of the broadcasting industry structure based on an integrated platform system and seek an alternative and competitive platform strategies; second, improved professionalization of staff is necessary in order to build and improve content, capacity and develop rapidly changing business strategies that can utilize the accumulated premium content to respond more actively to future broadcasting environments[2]. Third, Korean terrestrial broadcasters must reassess their business structures to identify in need of improvement and areas that need to be discontinued. On the basis of this reassessment, They must develop a business strategy that will result in more efficient management.
후속연구
In order to solve these problems, this study first reviews the relevant articles and literature and then applies the case-study research method, it will need to benchmark the cases of corporate media groups in America in order to develop management strategies suited to Korean Media Group.
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