TAM 및 TRA을 기반으로 한 '용이성'과 '경험'의 관점에서 벤처지원 정책의 효율성 연구 A Study on the Efficiency of VSP(Venture Support Policy) from the Concept of 'Ease of Use' and 'Experience' Perspective, Using Integrated Model with TRA and TAM원문보기
본 합리적 행동이론(TRA)과 기술수용이론 (TAM)을 기반으로, SMEs가 벤처지원정책을 수용하는 요인이 무엇인지를 밝히고, 정부가 효율적 방법으로 정책 지원하고 있는지를 알아보며, 지속성의 관점에서 SMEs를 위한, 효율적인 벤처정책 지원 방향을 제시하고 있다. 주요 결과를 살펴보면, 첫째, Experience가 Ease of Use에 영향이 있었고, 둘째, EASE of Use가 Usefulness는 영향이 있지만, Intention to Use에 대하여 영향이 없었으며, 셋째, Usefulness가 Intention to Use 에 직접적 매우 강한 영향을 미치고 있을 뿐 아니라, 다른 많은 변수를 매개하고 있다는 것을 알 수 있다. 한편, 정책 수용 의지 (Intention to use)에 영향을 미치는 요인을 분석한 결과, Output Quality가 Usefulness에 영향을 미치고 있음을 알 수 있었다. 이는 정책수행의 결과가 선택하고 수행 할 때는 기업 입장에서 이해득실에 대한 많은 것을 고려 하고 있는 지극히 이성적으로 행동하는 기업이라는 것을 알 수 있다.
본 합리적 행동이론(TRA)과 기술수용이론 (TAM)을 기반으로, SMEs가 벤처지원정책을 수용하는 요인이 무엇인지를 밝히고, 정부가 효율적 방법으로 정책 지원하고 있는지를 알아보며, 지속성의 관점에서 SMEs를 위한, 효율적인 벤처정책 지원 방향을 제시하고 있다. 주요 결과를 살펴보면, 첫째, Experience가 Ease of Use에 영향이 있었고, 둘째, EASE of Use가 Usefulness는 영향이 있지만, Intention to Use에 대하여 영향이 없었으며, 셋째, Usefulness가 Intention to Use 에 직접적 매우 강한 영향을 미치고 있을 뿐 아니라, 다른 많은 변수를 매개하고 있다는 것을 알 수 있다. 한편, 정책 수용 의지 (Intention to use)에 영향을 미치는 요인을 분석한 결과, Output Quality가 Usefulness에 영향을 미치고 있음을 알 수 있었다. 이는 정책수행의 결과가 선택하고 수행 할 때는 기업 입장에서 이해득실에 대한 많은 것을 고려 하고 있는 지극히 이성적으로 행동하는 기업이라는 것을 알 수 있다.
This study is to examine constructs influencing the acceptance of SMEs for VSPs and the efficiency of VSPs, based on the two theories theory of reasoned action (TRA) and technology acceptance model (TAM) in the context of venture support program in Korea. This study concentrates on the government's ...
This study is to examine constructs influencing the acceptance of SMEs for VSPs and the efficiency of VSPs, based on the two theories theory of reasoned action (TRA) and technology acceptance model (TAM) in the context of venture support program in Korea. This study concentrates on the government's venture support policy (VSP), namely the examination of the efficiency of current government VSPs in terms of preferential treatment for SMEs experiencing many other venture support programs (the EXP policy), and the reduction of documents/processes related to venture support programs for SMEs so that they are easily accessible and implementable (the EASE policy). Additionally, this paper will suggest an effective way to encourage SMEs to succeed by analyzing the fundamental reasons for their acceptance of VSPs to attain their long-term goals.
This study is to examine constructs influencing the acceptance of SMEs for VSPs and the efficiency of VSPs, based on the two theories theory of reasoned action (TRA) and technology acceptance model (TAM) in the context of venture support program in Korea. This study concentrates on the government's venture support policy (VSP), namely the examination of the efficiency of current government VSPs in terms of preferential treatment for SMEs experiencing many other venture support programs (the EXP policy), and the reduction of documents/processes related to venture support programs for SMEs so that they are easily accessible and implementable (the EASE policy). Additionally, this paper will suggest an effective way to encourage SMEs to succeed by analyzing the fundamental reasons for their acceptance of VSPs to attain their long-term goals.
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문제 정의
the EXP policy and the EASE policy. Additionally, this chapter suggest an effective way to encourage SMEs to succeed by analyzing the fundamental reasons for their acceptance of VSPs to attain their long-term goals. This paper’s academic contribution is to find the reasons for SMEs availing of VSPs as well as to verify the factors and the structure that influences the acceptance intention of VSPs, using the integrated model of the TRA and the TAM (i.
The fourth chapter concentrates on the government’s venture support policy (VSP), namely the examination of the efficiency of current government VSPs in terms of preferential treatment for SMEs experiencing many other venture support programs (the EXP policy), and the reduction of documents/processes related to venture support programs for SMEs so that they are easily accessible and implementable (the EASE policy). Additionally, this paper will suggest an effective way to encourage SMEs to succeed by analyzing the fundamental reasons for their acceptance of VSPs to attain their long-term goals.
Many researchers have begun to study, even beyond the range of extended TAM, to model perceived ease of use as being core concept, as well as to use external factors as independent variables in order to explain the usability from the directive experience using the specific system (Venkatesh and Davis, 1996). In this article, the concept of EASE is employed as to evaluate the government policies on SMEs which believe that the easer SMEs apply for and implement VSPs, the more opportunity for success SMEs get. So, we expect that EASE will lead to improvements in the job performances by using VSPs as well as usefulness on VSPs.
This article suggests an integrated research model in order to examine what factors make SMEs accept VSP. The integrated research model is modified with TRA and TAM (extended TAM).
This paper’s academic contribution is to find the reasons for SMEs availing of VSPs as well as to verify the factors and the structure that influences the acceptance intention of VSPs, using the integrated model of the TRA and the TAM (i.e., the extended TAM).
제안 방법
(1998) indicated the experience is needed to develop trust. Based on the previous researches, this article employed experience as construct influencing perceived usefulness and ease of use. Because experience can reduce any perceived risks as well as unrecognized or unknown risks when implementing VSPs, SMEs can save extra works and reduce anxiety about unknown fields.
The contributions of this article are twofold. First of all, it can increases the understanding on the venture support policies (VSPs) by an empirical study through examining the constructs influencing intension to use (INTU) VSPs based on theoretical model of TRA and TAM. Second, it provides a strategic implication for government to increase SMEs` performance and to carry VSPs out to SMEs efficiently and effectively.
So, we expect that image, which is honorable status felt by implementing important projects, would lead to improvements in their job performance. From those previous research and characteristic of image, in this article, image is employed as a construct directly influencing USEF on VSPs.
So, we expect that EASE will lead to improvements in the job performances by using VSPs as well as usefulness on VSPs. From those previous research and characteristic of perceived ease of use, in this article, perceived ease of use is employed as a variable directly influencing to both USEF and INTU on VSPs.
However, these approaches were suitable to generate the visible/tangible outputs of VSP in short-term based on quantity, but not suitable to search high-quality performance and to find fundamental reasons why SMEs accept VSP in long-term goals. Hence, against the previous researches, this study focused on improving the efficiency of VSP, employing a microscopic perspective which is to analyze the reasons why SMEs accept VSP based on theoretical model of the reasoned action theory (TRA) and technology acceptance model (TAM).
In addition, this study will try to figure out the relationship between VSPs and ‘Zombie’ firms, based on a research model integrated with TRA and TAM (including extended TAM).
(See figure 1) In summary, this study addresses three issues: first is to understand why SMEs try to accept VSPs, second is to examine that current VSPs were operated in an efficient way, and then third is to suggest an efficient/effective way to provide/deliver VSPs to SMEs from the sustainable perspective. In addition, this study will try to figure out the relationship between VSPs and ‘Zombie’ firms, based on a research model integrated with TRA and TAM (including extended TAM).
This article suggests an integrated research model in order to examine what factors make SMEs accept VSP. The integrated research model is modified with TRA and TAM (extended TAM). The objects of the research model have two purposes.
This article provides two parts: one is to verify efficiency on current venture support policies, and the other is to identify the factors influencing USEF which has strong relationship with INTU. First is to evaluate efficiency on current government support policies related to EXP and EASE.
성능/효과
The objects of the research model have two purposes. First, verify the efficiency on current approach of government policies related to EXP and EASE which has a purpose to promote the visible and short-term output of government support: a policy related to EXP is to give preferential treatment to SMEs having many past experience implementing VSPs when they apply for VSPs and the other policy related to EASE is to reduce complicated administrative documents required in the apply, screen and selection processes and/or to simplify the administrative procedures in order to offer equally the benefits or opportunities to many SMEs. Second, in order to find what external factors (e.
Second is to figure out the factors influencing USEF. From this study we can know that OQ is positively associated with USEF as well as is accumulated by trust which is increased by the government sound efforts to foster SMEs e.g. continuously managing the outputs from existing VSPs. Based on the characteristics of OQ, government should establish a long-term plan to increase OQ and trust on government behaviour.
First is to evaluate efficiency on current government support policies related to EXP and EASE. The results show that while EASE is associated with USEF, EASE has no direct relationship with INTU. On the other hand, while EXP has weakly positive relationship with EASE, EXP has no association with both USEF and INTU.
후속연구
First, verify the efficiency on current approach of government policies related to EXP and EASE which has a purpose to promote the visible and short-term output of government support: a policy related to EXP is to give preferential treatment to SMEs having many past experience implementing VSPs when they apply for VSPs and the other policy related to EASE is to reduce complicated administrative documents required in the apply, screen and selection processes and/or to simplify the administrative procedures in order to offer equally the benefits or opportunities to many SMEs. Second, in order to find what external factors (e.g. OQ, JR, EXP, and IMG) directly associated with USEF influencing INTU on VSPs as well as to prove that whether USEF has directly strong effect and played a mediated role on INTU: if there is a significant relationship between USEF and INTU, the research model is appropriate for studying other causal relationship between constructs and structures based on TRA and TAM because the results is the same as the results of existing studies such as TRA and extended TAM.
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