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한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.40 no.2, 2016년, pp.287 - 304
한서영 (서울대학교 의류학과) , 조윤진 (경남과학기술대학교 텍스타일디자인학과) , 이유리 (서울대학교 의류학과)
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This study examines the influence of product classification standards and structure on user perception as well as their attitude towards online shopping sites. The causal relationships of variables are also examined. The analysis was based on an online survey with 247 responses. Four types of intern...
| 핵심어 | 질문 | 논문에서 추출한 답변 |
|---|---|---|
| 제품의 분류란 무엇인가? | 첫째, 의류 제품의 경우 식료품, 서적, 전자제품 등의 여타 제품군과 달리 소비자가 제품 구매 시 제품의 타깃, 품목의 종류, 브랜드, 디자인, 색상, 무늬, 소재, 핏(fit), 계절성, 가격, 사이즈 등 다양한 속성 수준을 고려하기 때문이다(Lee, 2012). 제품의 분류란 제품들이 가지고 있는 속성이 유사한 것끼리 묶어주는 것을 의미하므로, 속성 수준이 많은 의류 제품의 경우 다양한 기준에 의해 제품 분류가 가능하다. 예를 들어, 어떤 의류 제품을 ‘티셔츠’라는 품목에 의해 분류할 수도 있지만, 어떤 상황에서 입는지, 즉 목적에 따른 범주화도 가능하다. | |
| 인터넷 쇼핑몰에서 많은 수의 제품을 판매할 수 있는 이유는 무엇인가? | 인터넷 쇼핑몰에서는 오프라인에서와 다르게 물리적인 공간의 제약 없이 제품을 진열할 수 있기 때문에 많은 수의 제품을 판매하고 있다. 선행연구에 따르면 소비자는 선택의 자유를 위해 다양한 제품을 원하지만(Hoch et al. | |
| 선행연구에 따르면, 소비자가 선택의 자유를 위해 다양한 제품을 원하는 반면에 선택 대안이 많아져 선택을 어려워하며 결정을 미루는 양면성을 보이는 이유는 무엇인가? | , 2009). 이는 사람이 처리할 수 있는 정보의 양에 한계가 있어 어느 수준 이상으로 많은 정보가 주어질 경우 제대로 처리하지 못하기 때문이다(Miller, 1960). 이 때, 정보를 체계적으로 분류하여 제시하는 것은 정보 처리에 도움을 줄 수 있다(Suri et al. |
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