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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.40 no.3, 2016년, pp.465 - 479
손형진 (서울대학교 의류학과) , 이유리 (서울대학교 의류학과)
Some groups do ethical activities (such as ethical slogan t-shirt campaigns) only to complete the requirements for ethical duty; consequently, some people question the effectiveness of those products. The attributes of ethical slogan t-shirts should be considered seriously to reduce skepticism when ...
핵심어 | 질문 | 논문에서 추출한 답변 |
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Hong (2005)의 연구에 따르면 티셔츠는 어떠한 특징을 가지는가? | 투자비용이 낮고 대외홍보 효과가 빠르게 나타나는 윤리적 슬로건 티셔츠의 활용은 사회적 책임 활동을 수행하는 기업이 자주 사용하는 사회적 책임 활동이다. Hong (2005)의 연구에 따르면 티셔츠는 제작이 상대적으로 쉽고, 비용 부담이 적으며, 다른 의복에 비해 목적 구분 없이 입혀질 뿐만 아니라 각종 메시지를 손쉽게 표현할 수 있는 특징을 가진다. 이러한 특징 때문에 다양한 분야의 기업 혹은 단체들이 윤리적 슬로건 티셔츠를 활용하여 공익 캠페인을 진행하고 있다. | |
사회적 책임 활동을 수행하는 기업이 자주 사용하는 사회적 책임 활동은 무엇인가? | 투자비용이 낮고 대외홍보 효과가 빠르게 나타나는 윤리적 슬로건 티셔츠의 활용은 사회적 책임 활동을 수행하는 기업이 자주 사용하는 사회적 책임 활동이다. Hong (2005)의 연구에 따르면 티셔츠는 제작이 상대적으로 쉽고, 비용 부담이 적으며, 다른 의복에 비해 목적 구분 없이 입혀질 뿐만 아니라 각종 메시지를 손쉽게 표현할 수 있는 특징을 가진다. | |
다양한 분야의 기업 혹은 단체들이 윤리적 슬로건 티셔츠를 활용하여 공익 캠페인을 진행하는 이유는 무엇인가? | 투자비용이 낮고 대외홍보 효과가 빠르게 나타나는 윤리적 슬로건 티셔츠의 활용은 사회적 책임 활동을 수행하는 기업이 자주 사용하는 사회적 책임 활동이다. Hong (2005)의 연구에 따르면 티셔츠는 제작이 상대적으로 쉽고, 비용 부담이 적으며, 다른 의복에 비해 목적 구분 없이 입혀질 뿐만 아니라 각종 메시지를 손쉽게 표현할 수 있는 특징을 가진다. 이러한 특징 때문에 다양한 분야의 기업 혹은 단체들이 윤리적 슬로건 티셔츠를 활용하여 공익 캠페인을 진행하고 있다. |
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