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NTIS 바로가기벤처창업연구= Asia-Pacific journal of business and venturing, v.11 no.3, 2016년, pp.97 - 109
전인오 (호서대학교 벤처대학원) , 안운석 (남서울대학교 경영학과)
In Korea, the survival rate of start-up of 5-year after foundation is as low as 29.6% of the country. This low survival rate is from because of insufficient resources in start-ups compared to those of mid-sized companies. Therefore, the marketing characteristics of entrepreneurship has emerged as a ...
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핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
중소기업청이 발표한 우리나라 신생기업의 5년후 생존율은? | 우리나라 신생기업의 5년 후 생존율을 29.6%라고 중소기업청이 발표한 바 있다(SMBA, 2015). 이는 창업 1년 만에 10곳 중 4곳이 폐업을 하고 2년 후에는 절반이 폐업을 그리고 5년 쯤 되면 7곳이 폐업을 한다는 의미이다. | |
마케팅특성은 무엇이 있는가? | 둘째, 마케팅특성인 학습지향성, 경쟁지향성, 마케팅경험 등을 비교하여 창업기업의 기업성과에 어떻게 영향을 미치는지 요인별 변수를 통해 검증한다. 셋째, 창업기업 마케팅특징이 기업성과에 매개효과가 있는지를 검증하기 위해 가격전략, 장소전략, 유통전략, 생산전략의 창업마케팅전략과 기업성과에서 어떻게 영향을 미치는지 요인별 변수를 통해 살펴보고 검증한다. | |
창업기업의 기업성과를 측정하는 지표는 무엇이 있는가? | 창업기업의 기업성과를 측정하는데 기업성과에 대해 다양한 측정지표가 있다. 예를 들면 고객 선호도, 신제품 성공, 판매 증가율, 투자대비이익 등이 있다. |
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