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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.24 no.4, 2016년, pp.511 - 529
박지선 (인천대학교 패션산업학과) , 유혜경 (인천대학교 패션산업학과) , 김찬주 (인천대학교 패션산업학과)
The current study aims to segment Chinese female consumers using their lifestyle dimensions in the cosmetics market, and analyze their cosmetics purchasing behavior based on that segmentation. Specifically, lifestyle groups were examined to see if there is any group difference(s) in consumer behavio...
핵심어 | 질문 | 논문에서 추출한 답변 |
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라이프스타일을 측정하는 분석은 어떤 방법을 사용하는가? | , 2001; Chaiy, 1992; Hong & Park, 2005; Kim & Jia, 2005; Lee, Yoo, & Choi, 2005). 즉, 소비자 연구에서의 라이프스타일 연구는 대부분 일, 운동, 쇼핑생활 등의 행동 (activity) 관련 항목, 사회문제, 정치, 환경의식 등 사회적 가치관에 관련된 의견(opinion) 관련 항목 및 패션, 음식, 문화, 건강, 외모 가꾸기 등의 관심사(interest) 항목과 더불어 개인 성격 유형 항목을 이용하여 분류하는 방법을 사용하고 있다(Blackwell et al., 2001; Chaiy, 1992; Hong & Park, 2005; Lee et al. | |
중국 화장품 시장의 성장률은? | 3%(267억 달러) 의 비중을 차지하며 세계 2위를 차지하고 있는 전 세계 화장품 기업들의 기대가 큰 시장이다(Korea Health Industry Development Institute [KHIDI], 2015). 중국 화장품 시장은 2014년 기준 세계 13위인 인도시장과 더불어 매해 10%가 넘는 높은 성장률을 유지하며, 높은 성장률을 보이고 있다(KHIDI, 2015). 특히 중국 중산층 소비자들의 소득수준 향상과 외국문화개방에 따른 라이프스타일 변화는 중국 화장품 시장의 성장에 기여하였으며, 이에 따라 중국에서 화장품 시장은 수입품이 주류를 이루는 다양한 소비재 시장에서 가장 중요한 시장 중 하나로 성장하였다(Shadbolt, 2014). | |
중국이 세계 화장품 시장에서 화장품 소비에서 차지하는 비중은? | 중국은 세계 화장품 시장에서 화장품 소비에 있어서 전 세계 10.3%(267억 달러) 의 비중을 차지하며 세계 2위를 차지하고 있는 전 세계 화장품 기업들의 기대가 큰 시장이다(Korea Health Industry Development Institute [KHIDI], 2015). 중국 화장품 시장은 2014년 기준 세계 13위인 인도시장과 더불어 매해 10%가 넘는 높은 성장률을 유지하며, 높은 성장률을 보이고 있다(KHIDI, 2015). |
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