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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.18 no.4, 2016년, pp.399 - 411
유현정 (부경대학교 패션디자인학과) , 김정미 (부경대학교 패션디자인학과)
This research reviewed the developmental process of domestic outdoor wear and later analyzed the images given out by men's outdoor wear. The research results are as follows. First, military supplies left by American soldiers were dyed or reformed and then worn, and daily wear were mainly worn in the...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
아웃도어 웨어의 종류로 무엇이 있는가? | 아웃도어(outdoor)란 야외행위 또는 야외생활을 의미하는 것으로, 아웃도어 웨어(Outdoor wear)는 야외에서 즐길 수 있는 스포츠나 레저 활동을 위해 착용하는 의복을 의미한다. 아웃도어 웨어의 종류는 등산복·스키복·조깅복·사이클링복·수상스포츠 의복 등이 있다. 그 중 등산복은 2002년경부터 평상복처럼 입는 트렌드가 생겨나기 시작하면서 ‘아웃도어 웨어’라고 부르는 현상이 나타났다(Choi, 2009). | |
아웃도어 웨어는 무엇인가? | 아웃도어(outdoor)란 야외행위 또는 야외생활을 의미하는 것으로, 아웃도어 웨어(Outdoor wear)는 야외에서 즐길 수 있는 스포츠나 레저 활동을 위해 착용하는 의복을 의미한다. 아웃도어 웨어의 종류는 등산복·스키복·조깅복·사이클링복·수상스포츠 의복 등이 있다. | |
본 연구에서 선정한 아웃도어 브랜드에 빈폴 아웃도어를 추가하고자 한 이유는 무엇인가? | 그리고 브랜드는 여론조사 전문기관인 리얼미터와 SBS CNBC가 공동으로 조사한 일반 소비자의 인지도 · 선호도 · 만족도를 종합하여 평가된 상위 10개 아웃도어 브랜드인 노스페이스(The northface), 코오롱스포츠, 네파(Nepa), 블랙야크(Black-yak), 컬럼비아(Columbia), 라푸마(Lafuma), 밀레(Millet), 몽벨(Montbell),레드페이스(The red face), K2를 선정한다(Do, 2014). 그리고 빈폴 아웃도어(Bean pole outdoor)를 추가하고자 하는데, 그 이유는 2012년 런칭 이후 그 해 매출 380억 원을 달성하면서 아웃도어 웨어 시장의 다크호스로 떠오르고 있기 때문이다(Moon, 2014). 이미지 분류는 패션 이미지 관련 선행연구를 근거로 하여, 부경대학교 패션디자인학과 석·박사과정 대학원생과 패션디자인학과 교수 및 강사를 포함한 8인의 전문가 집단에 의해 실시되었다. |
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