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NTIS 바로가기Culinary science & hospitality research = 한국조리학회지, v.23 no.2 = no.85, 2017년, pp.74 - 85
This study conducted to analyze the causal relationships among image factors (brand, store, enterprise) of family restaurants, customer satisfaction, customer trust, and revisit intention as perceived by 271 customers, who have visited a family restaurant located in Ulsan and Busan regions. Present ...
핵심어 | 질문 | 논문에서 추출한 답변 |
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레스토랑의 이미지는 고객에서 무엇을 제공하는가? | 레스토랑의 이미지는 분위기와 서비스라는 무형의 상품과 음식과 편리성 등 유형의 상품을 고객에게 제공하기 때문에, 고객은 이러한 것을 근거로 하여 레스토랑에 대한 이미지를 갖게 되며, 레스토랑 이미지의 개념적 정의는 특정 레스토랑이 가지고 있는 특성들이 고객의 기억 속에 남아 복합적으로 작용하여 레스토랑에 대한 하나의 인상으로 자리 잡게 된 것을 의미한다(Yom, 2004). | |
고객의 재방문(재구매) 의도에 영향에 미치는 요인는 무엇인가? | 만족을 느낀 고객이 재방문을 한다면, 기업의 입장에서는 투자 없이 지속적인 수익성을 확보하게 된다. 특히 고객이 재구매 의도를 갖게 됨은 고정 고객화 할 수 있는 가능성이 높아 장기적인 수요의 기반을 만들 수 있기에 기업경영에 큰 도움을 줄 수 있으며, 재방문(재구매) 의도에 중요한 요인 중의 하나가 고객 만족이다(Choi & Jun, 2007). | |
고객만족은 소비경향에 어떠한 영향을 끼치는가? | 고객만족은 제품이나 서비스의 구매 및 사용의 결과와 경험에 대한 주관적 평가에 있어 호의성 정도를 의미하며, 소비경향에 대한 정서적 반응으로 만족은 긍정적 감점을, 불만족은 부정적 반응을 반영한다(Ladhari et al., 2008; Cho Lee, 2011). |
뉴스웨이. (2014, December 13). 위상 꺽인 '패밀리 레스토랑' 아 옛날이여…. Available from: http://news.newsway.co.kr/view.php?tp1&ud2014111323445713025&md20141114140307_AO
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