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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.26 no.1, 2018년, pp.109 - 124
김애경 (국민대학교 디자인대학원 패션머천다이징 전공) , 이은정 (국민대학교 조형대학 의상디자인학과)
As fashion and distribution companies have increasingly turned to implementing marketing activities that use omni-channel strategies, it is imperative to explore consumer-oriented evaluations of omni-channel shopping for fashion products. Through contributing to the growing research flow of consumer...
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