최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기한국융합학회논문지 = Journal of the Korea Convergence Society, v.9 no.12, 2018년, pp.151 - 157
임기태 (대진대학교 창의미래인재대학(교양교육))
The purpose of this study was to analyze the relationship among self-image congruity, affect, brand attitude and purchase intention toward sports brands. In order to achieve the purpose of this study, totalling 329 students were recruited from several different university. Data were collected by usi...
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
워라밸의 뜻은 무엇인가? | 최근 일과 삶의 균형이라는 뜻을 가진 워라밸(workand life balance) 트렌드에 발 맞춰 스포츠 브랜드 업계는 다양한 운동화를 앞 다퉈 출시하면서 시장 경쟁이 치열하다. 한국섬유산업연합회[1]에서 조사한 ‘섬유패션산업동향’에 따르면 2017년 국내 신발 시장 규모는 6조6344억 원으로 전년대비 3. | |
운동화 시장의 꾸준한 성장 원인은 무엇인가? | 9% 비중을 차지하면서 패션시장 성장을 주도할 것으로 분석하고 있다. 그 중 운동화 시장의 꾸준한 성장은 라이프 스타일과 패션 트렌드의 변화 그리고 소비자의 건강에 대한 관심증가와 더불어 스포츠(패션) 문화 형성이 주요 원인이라는 판단이다. | |
자아일치성이 높은 브랜드를 구매할시 장점은 무엇인가? | 자아일치성은 자아와 브랜드 이미지 일치를 통해서 서비스를 이용하는 소비자들로 하여금 즐거움과 기쁨의 향상적인 감정을 갖도록 유도하므로, 브랜드의 이미지와 소비자의 자아적인 이미지가 얼마나 부합되는지에 따라 향상적인 즐거움의 감정을 느끼게 된다[23]. 결국 스포츠 소비자들은 자아이미지 일치성이 높은 스포츠 브랜드를 구매함으로써 자아표현의 욕구를 충족시킬 수 있으며, 이러한 과정에서 즐거움이나 행복감 같은 긍정적 감정을 경험할 수 있다. 따라서 본 연구에서는 소비자들이 스포츠 브랜드에 대한 실제적 자아일치성(H1)과 이상적 자아 일치성(H2)이 스포츠 브랜드 소비감정에 긍정적인 영향을 미칠 것이라는 가설을 설정하였다. |
KOFOTI. (2018). Textile fashion industry trends. Reference Room. http://www.kofoti.or.kr
FIPC. (2018). Statistic status of korean shoes industry. Shoes Statistic Data. http://www.shoenet.org
S. Y. Park & Y. K. Lee. (2006). Effect of the congruence between brand personality and self-Image on customer satisfaction, consumer-brand relationship and brand loyalty in korean culture. The Korean Journal of Adverting, 17(1), 7-24.
S. Y. Park & K. H. Chung. (2013). The Effects of corporate personalty on brand attachment and loyalty: The mediating role of consumer-corporate identification. The Academy of Customer Satisfaction Management, 15(1), 85-106.
S. Fournier. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-375.
K. Ahn & J. Lee. (2013). The effect of consumer self-congruence and perceived product quality on the brand love. Journal of Consumer Studies, 24(4), 125-146.
G. H. Lee & M. H. Yeo. (2009). A study on brand re-inventing strategy of brand management era. Archives of Design Research, 22(5), 309-324.
T. M. Newcombe. (1950). Social Psychology. NY: HOLT
Y. B. Park. (2009). Consumer Behavior 2nd. Gyeonggi-do : HAGHYEONSA.
H. Lee, K. Ahn & Y. Ha. (2012). Consumer Behavior-Marketing Strategic Approach. Gyeonggi-do : BEOBMUNSA.
G. V. Johar, J. Sengupta & J. Aaker. (2005). Two roads to updating brand personality impressions; Trait versus evaluative inferencing. Journal of Marketing Research, 42, 458-469.
J. Park, H. Choi & S. Jang. (2001). The Influence of self - congruity between brand personality and self - image on attitude toward brand. Asia Marketing Journal, 3(2), 92-114.
S. Y. Park & Y. K. Lee. (2006). Effect of the congruence between brand personality and self-Image on customer satisfaction, consumer-brand relationship and brand loyalty in korean culture. The Korean Journal of Advertising, 17(1), 7-24.
W. Y. Jang, K. M. Cho & J. H. Park. (2014). The effects of the congruence between sports brand personality and self-image on brand loyalty and repurchase intention. Korean Journal of Sport Management, 19(3), 121-136.
L. Malar, H. Krohmer, W. D. Hoyer & B. Nyffenegger. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal Self. Journal of Marketing, 75(July), 35-52.
J. M. Sirgy. (1982). Self-concept in consumer behavior: a critical review. Journal of Consumer Research, 9, 287-300.
R. A. Westbrook & R. L. Oliver. (1991). The dimensionality of consumption emotion patterns and consumer satisfaction. Journal of Consumer Research, 18(June), 84-91.
M. T. Kim. (2012). Consumer Behavior. Seoul : McGraw-Hill Korea
A. Beerli, G. D. Meneses & S. M. Gil. (2007). Self-congruity and destination choice. Annals of Tourism Research, 34(3), 571-587.
S. W. Litivin & H. K. Goh. (2002). Self-image congruity: a valid tourism theory?. Tourism Management, 23, 81-83.
J. W. Hong & K. Ohk. (2013). A study of brand-self image congruence to emotion based on implicity self-theory in cognitive information process. The Journal of Korean Institute of Information Technology, 11(2), 195-201.
J. Y. Yi & J. Y. Lee. (2004). Relationships among brand identification, brand affect, and brand loyalty - utilitarian products vs. hedonic products. Advertising Research, 65, 101-125.
R. Chitturi, R. Raghunathan & V. Mahajan. (2008). Delight by design: The role of hedonic versus utilitarian benefits. Journal of Marketing, 72(3), 48-63.
A. Chaudhuri & M. Holbrook. (2001). The chain of effects from brand trust and brand affect to brand Performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93.
K. W. Kim & E. Y. Rhee. (1999). Transactions: Clothing brand equity based on consumer evaluation. Journal of the Korean Society of Clothing and Textiles, 23(8), 1075-1085.
J. Y. Lee. (2003). A study of the effect of brand identification on brand loyalty-Focus on the moderating role of brand affect. Master's thesis. Soongsil University, Seoul National University, Seoul.
H. S. Choi & Y. H. Cho. (2016). The effects of self-congruity with wine brand on brand attitude and brand loyalty. Journal of Tourism Sciences, 40(4), 87-107.
C. S. Jun & K. T. Yim. (2017). Analysis of the structural relationship among familiarity, brand attitude and purchase Intention of sports brands : Focused on the moderating effect of sports involvement. Journal of Sport and Leisure Studies, 70, 195-204.
J. M. Sirgy et al. (1997). Assessing self-image congruence. Journal of The Academy of Marketing Science, 25(3), 229-241.
S. K. Yu. (2003). The effect of actual and ideal self-congruence on brand loyalty. Doctoral dissertation. Soongsil University, Seoul.
D. B. Arnett, D. A. Laverie & J. B. Wilcox. (2010). A longitudinal examination of the effects of retailermanufacturer brand alliances: The role of perceived fit. Journal of Marketing Management, 26(10), 5-27.
L. Hu & P. M. Bentler. (1999). Cutoff criteria for fit indices in covariance structure analysis: Conventional versus new alternatives. Structural Equation Modeling, 6(1), 1-55.
J. C. Anderson & D. W. Gerbing. (1988). Structural equation modeling in practice : A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423.
C. Fornell & D. F. Larcker. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39-50.
M. L. Richins. (1991). Social comparison and the idealized images of advertising. Journal of Consumer Research, 18(June), 71-83.
A. Hanley & M. S. Wilhelm. (1992). Compulsive buying: An exploration into self-esteem and money attitudes. Journal of Economic Psychology, 13, 5-18.
K. T. Yim. (2008). An analysis of role relationship between identification and affect in building professional sports loyalty. Korean Journal of Sport Science, 19(1), 69-79.
Y. M. Kim & S. H. Park. (2000). The effect of attitude toward olympic games on purchase intention for official sponsor's product. Korean Journal of Sport Studies, 39(1), 701-715.
S. H. Lee & K. T. Yim. (2016). The effects of professional sports familiarity on sponsor brand attitude and purchase intention : Focused on the mediating effect of perceived fit. Journal of Sport and Leisure Studies, 66, 81-91.
A. H. Eagly & S. Chaiken. (1993). The psychology of attitudes. Fort Worth, TX: Harcourt Brace Jovanovich.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.