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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.26 no.5, 2018년, pp.806 - 821
이현화 (인하대학교 의류디자인학과) , 문희강 (배재대학교 가정교육과)
The study aims to investigate the effects of media and self-image congruity of ideal body image on the dieting and exercising behaviors of Korean and U.S. female college students. This study focuses on the concept of self-image congruity in order to examine how respondents perceive actual and desire...
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핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
자아일치성 이론이란? | 이러한 자아이미지에 대한 일치성 정도가 자아일치성 이론(self-congruity theory)의 관점이다. 자아일치성 이론(self-congruity theory)은 자기 자신을 대상으로 느끼는 생각과 감정의 총체로 정의되는 자아개념으로, 이 이론에 의하면 개인이 특정 대상과 자아이미지를 일치시키는 정도에 따라 의사결정이나 행동이 달라진다는 것이다(Johar & Sirgy, 1991; Sirgy, 1982; Sirgy, Johar, Samli, & Claiborne, 1991). | |
신체이미지란? | 신체이미지는 개인이 스스로의 신체(body)에 대해 형성하는 주관적인 느낌이나 태도를 의미한다 (McCrea, Summerfield, & Rosen, 1982). 현대 사회에서 미디어에서 제시하는 신체이미지의 특성들은 대다수의 소비자들의 이상적인 신체이미지 지각에 영향을 미친다(Park & Sung, 2001). | |
피험자가 속해 있는 문화권에 따라 신체이미지와 외모관련 행동에 차이가 있음을 규명한 연구들 중 Jung and Lee 연구 결과에 대해 설명하라 | (1995)의 연구에서 백인 여성은 특히 매력도에 보다 더 민감하다는 것을 밝혔고, Kowner(2002)는 일본의 남녀 모두 미국의 남녀와 비교하여 극명하게 낮은 신체존중감과 자아존중감을 가지고 있음을 규명하였다. Jung and Lee(2006)는 한미 여대생의 신체이미지, 자아존중감과 다이어트 행동을 비교한 연구결과, 집단주의 문화권에 속한 한국 여대생들은 개인주의 문화권에 속한 미국 여대생들과 비교하여, 외모와 관련하여 인지적인 중요성을 보다 더 높게 지각하였다. 이는 한국 여대생들이 미국 여대생들보다 외모관련 정보를 더 잘 인식하고 우려하는 것을 의미한다. 또한 한국 여대생들은 본인들의 신체매력도 등을 낮게 평가하여 자신의 신체에 대해 미국 여대생들보다 더 비판적이라고 설명하였다. 이들은 이런 연구결과가 한국 여대생들은 미국 여대생들보다 자신의 신체이미지에 더욱 불만족하며, 실제적인 이미지와 이상적인 신체이미지 간의 간극이 더 크다는 것을 의미한다고 설명하였다. Swami et al. |
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