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업사이클링 패션 제품에 대한 지각차원이 구매의도에 미치는 영향 - 윤리적 소비태도의 조절효과 -
The effect of perceived value and risk on purchasing intention of up-cycling fashion product - Moderating role of ethical consumption attitude - 원문보기

The Research Journal of the Costume Culture = 복식문화연구, v.26 no.6, 2018년, pp.899 - 918  

김하연 (서울대학교 생활과학연구소) ,  김종선 (서울대학교 의류학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

Upcycling is the process of repurposing abandoned resources or useless products into products of better quality or higher environmental value. Upcycling products are evaluated to be sustainable because they demonstrate environmental values. However, domestic upcycling companies are operating on a sm...

주제어

#업사이클링   #인지된 가치   #인지된 위험   #구매의도   #윤리적 소비태도  

질의응답

핵심어 질문 논문에서 추출한 답변
의류 쓰레기가 많아지게 된 원인은 무엇인가? 최근 전 세계적으로 패션산업은 가죽이나 퍼(fur) 생산을 위한 동물 학살, 과잉 생산으로 인해 넘쳐나는 의류 쓰레기, 낭비적 소비를 조장하는 마케팅 활동 등의 비판을 받아왔다(Joy, Sherry, Venkatesh, Wang, & Chan, 2012). 2000년대를 기점으로 패스트패션 시장이 폭발적으로 성장하였고, 2000~2014년 사이 의류 생산량은 2배가 증가하였으며, 판매량은 60%가 증가하였다(Joy et al., 2012).
패션산업은 어떠한 비판을 받아왔는가? 21세기 현대사회에 가장 부각되고 있는 트렌드 중 하나는 친환경으로, 여러 산업에서 소비자의 생활 전반에 지속가능한 환경을 제공하기 위해 다각도로 노력하고 있다(Jones, Hillier, Comfort, & Eastwood, 2005; Kim, 2012). 최근 전 세계적으로 패션산업은 가죽이나 퍼(fur) 생산을 위한 동물 학살, 과잉 생산으로 인해 넘쳐나는 의류 쓰레기, 낭비적 소비를 조장하는 마케팅 활동 등의 비판을 받아왔다(Joy, Sherry, Venkatesh, Wang, & Chan, 2012). 2000년대를 기점으로 패스트패션 시장이 폭발적으로 성장하였고, 2000~2014년 사이 의류 생산량은 2배가 증가하였으며, 판매량은 60%가 증가하였다(Joy et al.
일반적으로 패스트 패션 브랜드에서 옷을 구매하여 착용하는 횟수는 어느 정도라고 연구 되었는가? 이로 인해 버려지는 의류 쓰레기는 해마다 급증하였고 미국의 경우 매년 버리는 의복의 양이 20년이 채 안 되는 기간 동안 약 2배가 증가했다는 보고가 있다(Wicker, 2016). 또한 일반적으로 패스트 패션 브랜드에서 옷을 구매하여 착용하는 횟수는 겨우 10번 미만이라는 연구 결과(Fletcher, 2013; Morgan & Birtwistle, 2009)도 존재한다. 이처럼 쉽게 구매하고 쉽게 쓰레기가 되어 버리는 패션제품으로 인한 환경 오염에 대한 문제는 끊임없이 제기되어 왔다(Kim, 2014).
질의응답 정보가 도움이 되었나요?

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