업사이클링 패션제품에 대한 지각된 소비가치, 환경친화적 신념, 태도, 온라인 구전의도 및 구매의도에 관한 연구 Perceived Consumption Value, Pro-Environmental Belief, Attitude, eWOM, and Purchase Intention Toward Upcycling Fashion Products원문보기
Fashion industry constantly produces and consumes, which leads to huge waste piles of perfectly usable textiles in landfills, as well as other negative effects of an exploitative and excessively rapid fashion process. Pollution created by making and dyeing clothes has pitted fashion industry and env...
Fashion industry constantly produces and consumes, which leads to huge waste piles of perfectly usable textiles in landfills, as well as other negative effects of an exploitative and excessively rapid fashion process. Pollution created by making and dyeing clothes has pitted fashion industry and environmentalists against each other. In this context, upcycling is seen as an optimal way to solve the growing problem of waste in fashion industry. The first purpose of the study was to analyze the relationships between upcycling fashion products' perceived value, pro-environmental beliefs, attitudes, electronic word of mouth (eWOM) intention, and purchase intention. The second purpose is to verify the difference of perceived consumption value among the consumers' awareness level and purchase experience. A total of 258 valid responses obtained from a group of 20-30-year-old participants were collected through an online survey. SPSS 23.0 and Amos 18.0 programs were used for data analysis. The results of the present study suggest that there are significant effects of upcycling fashion products' perceived value on pro-environmental belief; furthermore, pro-environmental belief was found to positively influence attitude, eWOM intention, and purchase intention. In addition, there are differences of perceived consumption value among the consumers' awareness level and purchase experience. Taken together, the results of this study provide researchers and practitioners with a deeper understanding of consumers' values, beliefs, attitudes, and behavioral intentions towards upcycling fashion products.
Fashion industry constantly produces and consumes, which leads to huge waste piles of perfectly usable textiles in landfills, as well as other negative effects of an exploitative and excessively rapid fashion process. Pollution created by making and dyeing clothes has pitted fashion industry and environmentalists against each other. In this context, upcycling is seen as an optimal way to solve the growing problem of waste in fashion industry. The first purpose of the study was to analyze the relationships between upcycling fashion products' perceived value, pro-environmental beliefs, attitudes, electronic word of mouth (eWOM) intention, and purchase intention. The second purpose is to verify the difference of perceived consumption value among the consumers' awareness level and purchase experience. A total of 258 valid responses obtained from a group of 20-30-year-old participants were collected through an online survey. SPSS 23.0 and Amos 18.0 programs were used for data analysis. The results of the present study suggest that there are significant effects of upcycling fashion products' perceived value on pro-environmental belief; furthermore, pro-environmental belief was found to positively influence attitude, eWOM intention, and purchase intention. In addition, there are differences of perceived consumption value among the consumers' awareness level and purchase experience. Taken together, the results of this study provide researchers and practitioners with a deeper understanding of consumers' values, beliefs, attitudes, and behavioral intentions towards upcycling fashion products.
(1991)의 선행연구를 바탕으로 연구의 목적을 설정하였다. 따라서 본 연구의 목적은 업사이클링 패션제품에 대한 지각된 소비가치, 환경친화적 신념, 태도, 온라인 구전의도, 구매의도 간의 영향관계를 알아보고, 업사이클링 제품의 인지도와 구매경험 유무에 따른 지각된 소비가치의 차이를 규명하는 것이다. 본 연구는 업사이클링 패션제품과 브랜드에 대한 긍정적인 태도, 온라인 구전의도 및 구매의도 형성에 영향을 미칠 수 있는 소비가치를 파악하여 업사이클링에 대한 긍정적인 가치인식을 유도하고, 관련된 상품의 기획 및 마케팅 전략수립에 기여할 수 있을 것이다.
가설 설정
H1: 업사이클링 패션제품에 대한 지각된 소비가치(사회적 가치[H1-1], 감정적 가치[H1-2], 기능적 가치[H1-3], 경제적 가치 [H1-4], 에코 가치[H1-5])는 환경친화적 신념에 정(+)의 영향을 미칠 것이다.
H2: 환경친화적 신념은 업사이클링 태도(브랜드태도[H2-1], 제품태도[H2-2])에 정(+)의 영향을 미칠 것이다.
H3: 업사이클링에 대한 태도(브랜드태도[H3-1], 제품태도[H3-2])는 온라인 구전의도에 정(+)의 영향을 미칠 것이다.
H4: 업사이클링에 대한 태도(브랜드태도[H4-1], 제품태도[H4-2])는 구매의도에 정(+)의 영향을 미칠 것이다.
H5: 온라인 구전의도는 구매의도에 정(+)의 영향을 미칠 것이다.
제안 방법
본 조사를 위한 설문지는 선행연구를 토대로 소비자들의 업사이클링 패션제품에 대한 지각된 사회적, 감정적, 기능적, 경제적, 에코 가치, 환경친화적 신념, 브랜드태도, 제품태도, 온라인 구전의도, 구매의도와 인구통계학적 특성을 질문하는 문항으로 구성되었다. 설문 문항은 선행연구를 바탕으로 본 연구에 적합한 문항을 선정하였으며, 본 연구의 목적에 맞게 수정 및 보완되었다.
본조사는 2017년 1월 4일부터 2월 3일까지 Google 온라인 설문을 통해 직접 실시되었다. 연구 목적에 따라 새로운 패션트렌드에 민감하고 소비시장을 주도하며 업사이클링 제품에 대한 인지도가 가장 높은 연령대인 서울 및 수도권에 거주하는 20~30대의 소비자(Kim, 2015)를 편의표본 추출하여 설문조사를 실시하였다.
대상 데이터
본조사는 2017년 1월 4일부터 2월 3일까지 Google 온라인 설문을 통해 직접 실시되었다. 연구 목적에 따라 새로운 패션트렌드에 민감하고 소비시장을 주도하며 업사이클링 제품에 대한 인지도가 가장 높은 연령대인 서울 및 수도권에 거주하는 20~30대의 소비자(Kim, 2015)를 편의표본 추출하여 설문조사를 실시하였다. 회수된 287부 중 불성실한 응답을 제외하고 최종 258부가 분석에 사용되었다.
연구 목적에 따라 새로운 패션트렌드에 민감하고 소비시장을 주도하며 업사이클링 제품에 대한 인지도가 가장 높은 연령대인 서울 및 수도권에 거주하는 20~30대의 소비자(Kim, 2015)를 편의표본 추출하여 설문조사를 실시하였다. 회수된 287부 중 불성실한 응답을 제외하고 최종 258부가 분석에 사용되었다. 설문지 도입 부분에 업사이클링 패션의 정의, 제품 특징, 제품 제작 과정 및 대표적인 업사이클링 브랜드 등을 제시하여 업사이클링 패션에 대하여 잘 알지 못하는 응답자도 쉽게 이해할 수 있도록 하였다.
데이터처리
설문지 도입 부분에 업사이클링 패션의 정의, 제품 특징, 제품 제작 과정 및 대표적인 업사이클링 브랜드 등을 제시하여 업사이클링 패션에 대하여 잘 알지 못하는 응답자도 쉽게 이해할 수 있도록 하였다. 본 연구의 최종 분석을 위하여 SPSS 23.0와 AMOS 18.0을 이용하여 빈도분석, 요인분석과 신뢰도분석을 실시하여 측정 모형의 신뢰도와 타당도를 검증하였고, ANOVA, t-test, 확인적 요인분석과 구조방정식모형(Structural Equation Model)을 실시하여 연구 가설을 검증하였다.
성능/효과
둘째, 업사이클링 패션 제품태도는 온라인 구전의도와 구매 의도 모두에 긍정적인 영향을 나타냈지만, 업사이클링 패션 브랜드태도는 온라인 구전의도에만 유의한 영향을 나타냈다. 실질적인 구매행위가 일어나기 위해서는 의사결정에 필요한 충분한 정보의 습득과 태도 형성이 필수적이지만 업사이클링 패션 브랜드에 대한 낮은 인지로 인해 구매의도 형성이 이루어지지 않는 것으로 판단된다.
셋째, 업사이클링 패션제품의 인지도와 구매경험 유무에 따라 소비자의 지각된 소비가치에는 부분적으로 차이가 있는 것으로 나타났다. 업사이클링 패션에 대해 알고 있는 사람들은 모르는 사람들보다 더 높은 사회적, 감정적, 기능적, 에코 가치를 느끼지만 경제적 가치에는 차이가 없었다.
첫째, 사회적, 감정적, 기능적, 경제적, 에코 가치 등 지각된 소비가치는 환경친화적 신념과 업사이클링 패션 브랜드태도, 제품태도에 긍정적인 영향을 미치는 것으로 나타났다. 특히, 환경 친화적 신념에 대한 감정적 가치의 영향력이 가장 높은 것으로 나타났으며, 다음으로 기능적, 경제적, 사회적 및 에코 가치의 순으로 나타났다.
후속연구
따라서 향후 연령대를 다양화하여 그차이를 측정하는 연구를 제안한다. 둘째, 선행연구를 바탕으로 업사이클링 패션제품에 대한 소비자의 지각된 소비가치가 도출되었지만 향후 보다 확장된 소비가치를 파악하기 위해 정량적 연구와 병행된 정성적 연구를 제안한다.
질의응답
핵심어
질문
논문에서 추출한 답변
한국의 업사이클링 산업 규모의 성장세는 어떠한가?
독일, 스위스, 영국 등지의 유럽 국가에서는 ‘지구를 살리는 친환경적 생산과 윤리적 소비양식’으로 각광받고 있다. 업사이클링 제품은 혁신적인 디자인에 희소성까지 더해져 기존의 재활용 제품에 비해 매력적으로 소비자들의 관심을 끌게 되었고, 한국의 업사이클링 산업 규모도 2013년 100억 원대에서 3년 만에 두배 규모의 성장세에 있다(Kim, 2017).
섬유 폐기물의 매립 처리는 여러 문제를 일으키는데, 합성섬유와 합성소재는 어떤 문제를 일으키는가?
섬유 폐기물의 매립 처리는 여러 문제들을 일으킨다. 합성섬유는 분해되지 않고, 천연소재나 식물성 합성소재는 분해되는 과정에서 지구온난화의 주범인 메탄을 발생시킨다. 2000년 이래 폭발적으로 팽창해온 패스트 패션 브랜드들은 새로운 스타일의 빠른 회전을 통해 의류제품의 소비를 증가시켜 왔다.
업사이클링의 정의는 무엇인가?
저품질과 저수요라는 재활용 제품에 대한 선입견으로 인해 재활용 과정의 많은 수작업과 운송 비용 등에도 저가에 판매되고, 자금과 기술 투자의 부족으로 저급한 재활용품이 다시 생산되는 악순환의 고리에 놓여 있었다. 환경오염과 유한한 자원 소비에 대한 자각으로 관심을 받고 있는 업사이클링(Upcycling) 은 “버려지는 제품을 재조합하여 새로운 가치를 창조하는 것” 으로 정의되고, 재활용을 의미하는 리사이클링(Recycling)보다 더 발전된 개념으로 인식되고 있다(Park & Choo, 2015). 독일, 스위스, 영국 등지의 유럽 국가에서는 ‘지구를 살리는 친환경적 생산과 윤리적 소비양식’으로 각광받고 있다.
참고문헌 (90)
Arvola, A., Vassallo, M., Dean, M., Lampila, P., Saba, A., Lahteenmaki, L., & Shepherd, R. (2008). Predicting intentions to purchase organic food: The role of affective and moral attitudes in the theory of planned behaviour. Appetite, 50(2), 443-454. doi:10.1016/j.appet.2007.09.010
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
Bass, F. M., & Talarzyk, W. W. (1972). An attitude model for the study of brand preference. Journal of Marketing Research, 9(1), 93-96. doi:10.2307/3149618
Bu, M. S., & Kim, J. S. (2006). Disposal behaviors of college students in recycling resources. Journal of the Korean Home Economics Association, 44(4), 145-157.
Chan, T. Y., & Wong, C. W. Y. (2012). The consumption side of sustainable fashion supply chain: Understanding fashion consumer eco-fashion consumption decision. Journal of Fashion Marketing and Management, 16(2), 193-215. doi:10.1108/13612021211222824
Cheung, R., Lau, M. M., & Lam, A. Y. (2015). Factors affecting consumer attitude towards organic food: An empirical study in Hong Kong. Journal of Global Scholars of Marketing Science, 25(3), 216-231. doi:10.1080/21639159.2015.1041782
Cheung, R., Lam, A. Y., & Lau, M. M. (2015). Drivers of green product adoption: The role of green perceived value, green trust and perceived quality. Journal of Global Scholars of Marketing Science, 25(3), 232-245. doi:10.1080/21639159.2015.1041781
Chi, T. (2015). Consumer perceived value of environmentally friendly apparel: An empirical study of Chinese consumers. The Journal of the Textile Institute, 106(10), 1038-105. doi:10.1080/00405000.2014.985879
Chiou, J. S., & Cheng, C. (2003). Should a company have message boards on its web sites?. Journal of Interactive Marketing, 17(3), 50-61. doi:10.1002/dir.10059
Cho, C. H. (2004). Effects of banner clicking and attitude toward the linked target ads on brand-attitude and purchase-intention changes. Journal of Global Academy of Marketing Science, 14(1), 1-16. doi:10.1080/12297119.2004.9707219.
Cho, E. A., & Kim, M. S. (2004). Adolescents' attitude toward and purchasing behavior for the imported luxuries and the famous brand clothing as determined by conspicuous consumption. Journal of the Korean Society of Clothing and Textiles, 28(1), 76-87.
Cho, E. J. (2015). A study on the moderating effect of knowledge on the environment in the relationship between consumption value of ecological fashion products of students and purchase intention. Journal Korea Society of Visual Design Forum, 49, 41-54. doi:10.5805/SFTI.2013.15.1.057
Cho, S. M. (2016). Thrown away like this, glamorous past is too pity. Segye.com. Retrieved October 31, 2016, from http://www.segye.com/newsView/20160902002636.html
Choi, H. Y. (2017). Reasonable transformation of garbage, 'Up-Cycling Fashion'. Retrieved August 22, 2017, from http://cm.asiae.co.kr/view.htm?no2017071908343883748.html
Choo, T. G., & Park, H. H. (2013). The effect of consumption value on attitude and repurchase intention of secondhand fashion goods: The moderating role of self-confidence in fashion coordination. Journal of the Korean Society of Clothing and Textiles, 37(4), 618-630. doi:10.5850/JKSCT.2013.37.4.618
Chung, M. S., & Kim, H. J. (2009). The effects of social-face sensitivity, conspicuous consumption and preference of fashion luxury goods on purchasing behavior of fashion counterfeits. The Research Journal of the Costume Culture, 17(2), 189-202.
Chung, W. G. (2009). The main spindle will be 30s' the middle class who are college graduate. The Hankyoreh. Retrieved December 20, 2016, from http://www.hani.co.kr/arti/PRINT/341284.html
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003. doi:10.1287/mnsc.35.8.982
Dens, N., & De Pelsmacker, P. (2010). Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement. Journal of Brand Management, 18(1), 50-65. doi:10.1057/bm.2010.22
Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research. Mass.: Addison-Wesley Publishing Co.
Follows, S. B., & Jobber, D. (2000). Environmentally responsible purchase behavior: A test of a consumer model. European Journal of Marketing, 34(5/6), 723-746. doi:10.1108/03090560010322009
Gallarza, M. G., Gil?Saura, I., & Holbrook, M. B. (2011). The value of value: Further excursions on the meaning and role of customer value. Journal of Consumer Behaviour, 10(4), 179-191. doi:10.1002/cb.328
Gatignon, H., & Robertson, T. S. (1985). A propositional inventory for new diffusion research. Journal of Consumer Research, 11(4), 849-867. doi:10.1086/209021
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research, 59(4), 449-456. doi:10.1016/j.jbusres.2005.10.004
Ha, S. N., & Lee, J. K. (2013). A study on company cases of upcycling design activation. Journal of Korean Society of Design Science, 26(3), 305-325. doi:10.15187/adr.2013.08.26.3.305
Ha, S. Y., & Park, J. O. (2010). Analysis of values and design elements in eco-friendly fashion using an in-depth interview. Journal of the Korean Society of Clothing and Textiles, 34(10), 1754-1766. doi:10.5850/JKSCT.2010.34.10.1754
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (Vol. 6). Upper Saddle River, NJ: Pearson Prentice Hall.
Han, D. Y., & Choi, S. Y. (2006). A study on the relationship between the factors influencing purchase intention of green products. Korean Corporation Management Review, 13(2), 99-112.
Hartmann, P., Apaolaza Ibanez, V., & Forcada Sainz, F. J. (2005). Green branding effects on attitude: Functional versus emotional positioning strategies. Marketing Intelligence & Planning, 23(1), 9-29. doi:10.1108/02634500510577447
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet?. Journal of Interactive Marketing, 18(1), 38-52. doi:10.1002/dir.10073
Jansson, J., Marell, A., & Nordlund, A. (2011). Exploring consumer adoption of a high involvement eco-innovation using value-beliefnorm theory. Journal of Consumer Behaviour, 10(1), 51-60. doi:10.1002/cb.346
Jeong, E., & Jang, S. S. (2011). Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations. International Journal of Hospitality Management, 30(2), 356-366. doi:10.1016/j.ijhm.2010.08.005
Jung, H. J., Kim, H., & Oh, K. W. (2016). Green leather for ethical consumers in China and Korea: Facilitating ethical consumption with value-belief-attitude logic. Journal of Business Ethics, 135(3), 483-502. doi:10.1007/s10551-014-2475-2
Kang, J. G., & Lee, J. H. (2011). A study on relation among perceived value, attitude, and behavior intention according to yes or no recognition of native local foods' storytelling. The Korea Academic Society of Tourism and Leisure, 23(1), 317-334.
Khan, S. N., & Mohsin, M. (2017). The power of emotional value: Exploring the effects of values on green product consumer choice behavior. Journal of Cleaner Production, 150, 65-74. doi:10.1016/j.jclepro.2017.02.187
Kilbourne, W., & Pickett, G. (2008). How materialism affects environmental beliefs, concern, and environmentally responsible behavior. Journal of Business Research, 61(9), 885-893. doi:10.1016/j.jbusres.2007.09.016
Kim, C., Ko, E., & Koh, J. (2016). Consumer attitudes and purchase intentions toward fashion counterfeits: Moderating the effects of types of counterfeit goods and consumer characteristics. Journal of Global Fashion Marketing, 7(1), 15-29. doi:10.1080/20932685.2015.1105109
Kim, H. J. (2014b). A study of high value-added upcycled handbag designs for the Dubai luxury fashion market. Journal of the Korean Society of Fashion Design, 14(1), 173-188.
Kim, H. S., & Ma, M. (2014). Influence of parent brand attitude and self-brand congruity on consumer response to green brand extensions for apparel products. Journal of Global Fashion Marketing, 5(2), 165-181. doi:10.1080/20932685.2014.881586
Kim, J. E., Kim, J. E., & Johnson, K. K. (2010). The customersalesperson relationship and sales effectiveness in luxury fashion stores: The role of self monitoring. Journal of Global Fashion Marketing, 1(4), 230-239. doi:10.1080/20932685.2010.10593074
Kim, M. S. (2017). Salvage as a luxury…'up-cycling' trend in fashion. Hankookilbo. Retrieved September 02, 2017, from http://hankookilbo.com/v/07f8db66e304460cbf0bd251be00c495.html.
Kim, S. A. (2014a). A study on business creation through the upcycling design: A case study on the "The nanugi" project. Bulletin of Korean Society of Basic Design & Art, 15(2), 13-23.
Kim, S. Y. (2012). A study on the up-cycling trend in fashion for environment-friendly design. Journal of the Korean Society of Clothing and Textiles, 36(3), 297-310. doi:10.5850/JKSCT.2012.36.3.297
Kim, Y. (2011). Understanding green purchase: The influence of collectivism, personal values and environmental attitudes, and the moderating effect of perceived consumer effectiveness. Seoul Journal of Business, 17(1), 65-92.
Kim, Y. H. (2015). Recycle? Up-cycle! (Infographic). Visual Dive. Retrieved September 22, 2016, from http://www.visualdive.com/2015/06/%EB%A6%AC%EC%82%AC%EC%9D%B4%ED%81%B4-%EC%97%85%EC%82%AC%EC%9D%B4%ED%81%B4-%EC%9D%B8%ED%8F%AC%EA%B7%B8%EB%9E%98%ED%94%BD/.Html.
Kim, Y. H., Oh, K. W., & Jung, H. J. (2015). Determinants of ecofriendly outdoor wear products purchase intention: Exploring value-belief-norm theory. Fashion & Textile Research Journal, 17(6), 965-977. doi:10.5805/SFTI.2015.17.6.965
Ko, E., & Fashion Marketing Research Lab. (2015). Sustainable fashion brand marketing. Seoul: Kyomunsa.
Kong, H. M., Ko, E., Chae, H., & Mattila, P. (2016). Understanding fashion consumers' attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types. Journal of Global Fashion Marketing, 7(2), 103-119. doi:10.1080/20932685.2015.1131435
Koo, D. M. (2000). The effects of personality variables and values on pro-environmental product purchase and recycling behaviors. Journal of Global Academy of Marketing Science, 5(1), 171-204. doi:10.1080/12297119.2000.9707473
Krech, D., Crutchfield, R. S., & Ballachey, E. L. (1962). Individual in society: A textbook of social psychology. New York: McGraw-Hill.
Kwan, J. S. (2012). Based on the perspective of sustainability, the characteristics of upcycle fashion design. Journal of the Korean Society for Clothing Industry, 14(1), 13-23. doi:10.5805/KSCI.2012.14.1.013
Lee, J. I., & Song, K. S. (2007). Improvement plans of waste statistics survey. Suwon: Gyeonggi Research Institute.
Lee, S. (2011). Consumers' value, environmental consciousness, and willingness to pay more toward green-apparel products. Journal of Global Fashion Marketing, 2(3), 161-169. doi:10.1080/20932685.2011.10593094
Lemke, F., Clark, M., & Wilson, H. (2011). Customer experience quality: An exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science, 39(6), 846-869. doi:10.1007/s11747-010-0219-0
Ling, K. C., Chai, L. T., & Piew, T. H. (2010). The effects of shopping orientations, online trust and prior online purchase experience toward customers' online purchase intention. International Business Research, 3(3), 63-76. doi:10.5539/ibr.v3n3p63
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-ofmouth in hospitality and tourism management. Tourism Management, 29(3), 458-468. doi:10.1016/j.tourman.2007.05.011
MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the Ad in an advertising pretesting context. Journal of Marketing, 53(2), 48-65. doi:10.2307/1251413
McDonald, S., & Oates, C. J. (2006). Sustainability: Consumer perceptions and marketing strategies. Business Strategy and the Environment, 15(3), 157-170. doi:10.1002/bse.524
Nam, K. H., & Yeo, J. S. (2007). A study on the co-orientation of the perception of corporate social responsibility: Centered on the employees and the consumers at the age of twenties and thirties. Journal of Consumer Studies, 18(3), 43-61.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual. Journal of Retailing, 64(1), 12-40.
Park, H. H. (2015a). Perceived value dimensions of up-cycling fashion goods and the relationship with attitude and purchase intention-The moderating effect of fashion innovativeness. Journal of the Korean Society of Clothing and Textiles, 39(2), 257-270. doi:10.5850/JKSCT.2015.39.2.257
Park, H. H. (2015b). The influence of LOHAS consumption tendency and perceived consumer effectiveness on trust and purchase intention regarding upcycling fashion goods. International Journal of Human Ecology, 16(1), 37-47. doi:10.6115/ijhe.2015.16.1.37
Park, H. H., & Choo, T. G. (2015). The influence of perceived risk of up-cycling fashion product on trust, purchase intention and recommendation intention. Fashion & Textile Research Journal, 17(2), 216-226. doi:10.5805/SFTI.2015.17.2.216
Park, J. M., & Shin, H. W. (2014). Environmental consciousness, clothing recycling behavior and interest in fashion by awareness of upcycling and purchasing behavior for upcycled fashion products of middle & high school students. Journal of Korean Home Economics Education Association, 26(2), 89-99.
Park, M. S., Lee, B. J., & Ham, S. (2014). Comparison of consumer's perceptions of quality certified agricultural products by consumer's health-concern and environmental concern. Journal of Food Service Management Society of Korea, 17(5), 107-132.
Park, S. H., & Oh, K. W. (2014). Environmental knowledge, ecofriendly attitude and purchase intention about eco-friendly fashion products of fashion consumers. Fashion & Textile Research Journal, 16(1), 91-100. doi:10.5805/SFTI.2014.16.1.91
Pieters, R., Bijmolt, T., Van Raaij, F., & de Kruijk, M. (1998). Consumers' attributions of pro environmental behavior, motivation, and ability to self and others. Journal of Public Policy & Marketing, 17(2), 215-225.
Ryou, E. J. (2002). A study on the effect of clothing consumption value on service quality of internet apparel shopping mall. Journal of the Korean Society of Costume, 52(3), 161-169.
Sattler, H., Volckner, F., Riediger, C., & Ringle, C. M. (2010). The impact of brand extension success drivers on brand extension price premiums. International Journal of Research in Marketing, 27(4), 319-328. doi:10.1016/j.ijresmar.2010.08.005
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170. doi:10.1016/0148-2963(91)90050-8
Song, J. J. (2010). SPSS/AMOS method of statistical analysis. Paju, Korea: 21C book.
Song, S., & Ko, E. (2017). Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q-R methodologies. International Journal of Consumer Studies, 41(3), 264-273. doi:10.1111/ijcs.12335
Stern, P. C. (2000). New environmental theories: toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407-424. doi:10.1111/0022-4537.00175
Stern, P. C., Dietz, T., Abel, T., Guagnano, G. A., & Kalof, L. (1999). A value-belief-norm theory of support for social movements: The case of environmentalism. Human Ecology Review, 6(2), 81-97.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203-220. doi:10.1016/S0022-4359(01)00041-0
Szmigin, I., Carrigan, M., & McEachern, M. G. (2009). The conscious consumer: Taking a flexible approach to ethical behaviour. International Journal of Consumer Studies, 33(2), 224-231. doi:10.1111/j.1470-6431.2009.00750.x
Taylor, S., & Todd, P. A. (1995). Understanding information technology usage: A test of competing models. Information Systems Research, 6(2), 144-176. doi:10.1287/isre.6.2.144
The Boston Consulting Group and Global Fashion Agenda. (2017). Pulse of the fashion industry report. Retrieved September 1, 2017, from https://www.copenhagenfashionsummit.com/wp-content/uploads/2017/05/Pulse-of-the-Fashion-Industry_2017.pdf
'2016 Transparency ROI Study'. (2016, July 01). Label insight. Retrieved May 27, 2017, from https://www.labelinsight.com/transparency-roi-study
Van Lange, P. A., Kruglanski, A. W., & Higgins, E. T. (Eds.) (2011). Handbook of theories of social psychology: Vol. 2. London: Sage Publications.
Wilkie, W. L. (1990). Consumer behavior. New York: John Wile & Sons.
Wu, D. G., & Chalip, L. (2014). Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes. Journal of Global Scholars of Marketing Science, 24(1), 1-20. doi:10.1080/21639159.2013.852910
Yang, J. J., Kim, S., Ham, G., & Lee, Y. (2013). Impacts of environmental value, belief, and personal norm on pro-environmental behavior using VBN theory. Environmental Policy, 21(3), 53-80. doi:10.15301/jepa.2013.09.21.3.53
Yim, E. Y. (2014). Analysis on upcycling design cases. Bulletin of Korean Society of Basic Design & Art, 15(2), 11-19.
Yoo, C. W., Kim, Y. J., Moon, J., & Choe, Y. C. (2008). The effect of herding behavior and perceived usefulness on intention to purchase e-learning content: Comparison analysis by purchase experience. Asia Pacific Journal of Information Systems, 18(4), 105-130.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.