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NTIS 바로가기서비스연구 = Journal of service research and studies, v.8 no.2, 2018년, pp.1 - 24
김진세 (우송대학교, 호텔관광경영학과) , 노전표 (연세대학교, 정경대학 경영학부)
This study investigates the effects of casino servicescape and customer interaction on the emotions and loyalty of Chinese and Japanese customers. Data on casino servicescape, customer interaction, pleasure, arousal, and dominance (PAD) emotions, and loyalty were obtained from 275 Chinese and Japane...
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