최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.16 no.8, 2018년, pp.99 - 107
서란숙 (호서대학교 항공서비스학과)
The purpose of the study compares the difference between the carriers' reported large consumption emotion of customers in regards to the appearance of the crew. The research method was conducted for 15 days from March 11 to 25, 2018, and the number of valid samples was 289 in total. The results of t...
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
저비용항공사의 특징의 핵심은 무엇인가? | 저비용항공사의 특징의 핵심은 항공권 가격을 최대한 저렴하게 고객에게 판매하는 것이다. 저비용항공사의 마케팅 전략에 따라 저비용항공사와 고객 행동 간의 인지, 감정, 행동은 서로 간에 연관성을 가지게 되고 소비를 위한 구매 행동에 영향을 미치고 있다[3-5]. | |
저비용항공사와 고객 행동 간의 인지, 감정, 행동은 어떤 영향을 미치고 있는가? | 저비용항공사의 특징의 핵심은 항공권 가격을 최대한 저렴하게 고객에게 판매하는 것이다. 저비용항공사의 마케팅 전략에 따라 저비용항공사와 고객 행동 간의 인지, 감정, 행동은 서로 간에 연관성을 가지게 되고 소비를 위한 구매 행동에 영향을 미치고 있다[3-5]. | |
많은 심리학자가 소비정서가 더는 인간행동을 설명하는 부차적인 것이 아니라 주요한 것이라고 주장한 이유는 무엇인가? | 소비정서는 고객이 서비스를 이용하는 과정에서 발생하는 일련의 정서적 반응 또는 소비 경험에 대해 심리적인 인지적 표현이다[21]. 소비정서는 다양하게 정의되고 있지만, 일반적으로 정서와 기분을 동반하는 의식적으로 경험한 주관적인 느낌 상태에 의해 발생하는 일정한 정신적 현상으로 보고 있다[22]. 1980년대 인지적 관점에서 인간행동을 설명하는 것이 한계에 부딪히자 소비정서에 관심을 돌리기 시작했으며 이에 관한 연구가 본격적으로 시도되었다[23]. 이로 인해 많은 심리학자는 소비정서가 더는 인간행동을 설명하는 부차적인 것이 아니라 주요한 것이라고 주장하였다. |
J. H. Choi, Y. K. Eom & S. J. Kim. (2017). A Study on the Analysis of Brand Elements for Enhancing Communication of Low-cost airlines. Communication Design Studies, 61(1), 58-76.
Seoul Economic Daily. (2017. 9. 18). Jeju Air to enter high-altitude cruising at low cost and dream of 'third national carrier'.
B. C. Kwon & Y. H. Lee. (2016). The Influence of Service Quality of Long-haul Low-Cost Carriers on Customer Satisfaction and Behavior Intention. Korean Airline Management Association Proceedings, 148-165.
G. H. Kim & B. K. Yoon. (2016). Influencing relationship of in-flight service quality of low-cost airlines on customer satisfaction and recommendation intention. Tourism Research Journal, 30(8), 33-45.
J. M. Park & D. H. Ha. (2015). Difference of Low Cost Carriers Selection Attributes Based on Customer Values. Tourism Research, 30(3), 81-101.
M. J. Jeon. (1995). A Study on the Customer Satisfaction Process. Master's thesis. Seogang University, Seoul.
S. K. Jun. (1996). Is Non - Satisfaction Dissatisfaction? Consumer Studies, 7(1), 91-108.
H. J. You. (2010). A Study on the Web PR Strategy using Social Media -The Case of Chungcheong Tourism-. e-business research, 11(4), 97-116.
Y. H. Kim. (2007). Social Network Analysis. Park Young-sa.
J. Kim. (2009). A Study on the Target Customer Selection Using Social Networking Techniques: For Cosmetic Customers. Kyung Hee University doctoral thesis.
B. Y. Lee, S. M. Kim & H. K. Hong. (2010). Using Social Network Analysis to Measure Relationships Between Management Activity Factors of Six Sigma. e-business research, 11(4), 187-206.
J. K. Kim. (2016). An Empirical Analysis on the Mediating Role of Marketing on Customer Satisfaction Focused on the Aviation Service. Trade Information Research, 18(3), 227-248.
H. J. Moon & I. O. Jeon. (2016). Effect of Airline Service Factors on Customer Satisfaction and Reuse intention. Journal of Korean Logistics Association, 26(2), 115-129.
S. S. Ahn. (2018). The Effect of Service Authenticity on Customer Satisfaction and Word-of-Mouth and Reuse Intentions - Focused on Airline Services -. Korean Airline Management, 16(1), 91-105.
Y. M. Chung & M. H. Lee. (2012). Adjustable Influence of the Converting Cost in Customer Satisfaction and Customer Preference Affected by the Main Factors of Airline Services. Journal of the Korean Institute of Navigation, 16(6), 1065-1079.
J. Y. Lim, Y. H. Lee & D. H. Han. (2016). Customer Perceived Value on Developing Airline Ancillary Services in Korea. Spring Conference Symposium. (pp. 126-166). Seoul : SDPM.
Y. J. Lee. (2016). Service Failure of Airline Service and Consumer's Emotional Response. Korean Airline Management Association Conference, (pp. 189-190). Seoul : SDPM.
K. Y. Kim & H. S. Na. (2012). Uniform Design Development for the Low-cost Airline Flight Attendant. Korea Design Forum, 36(1), 149-160.
J. H. Kim, H. E. Cho & S. H. Boo. (2007). The Effect of a Comparative Advertising: The Effect of Message Types and Emotions on the Cognitive Structure. Advertising Research, 18(5), 39-55.
H, S. Boo, G. Y. Jeong & Y. Y. Hwang.. (2009). The effect of advertising expression of negative consumption emotional product on advertising effect: Adjusting focus, adjusting effect of product type. Korean Business Association Integrated Conference, (pp. 114-128). : SDPM.
Y. H. Son. (2005). Mediating Effect of Consumption Emotion to Customer Satisfaction / Dissatisfaction. Consumer Studies, 16(1), 1-32.
R. A. Westbrook. (1987). Product/Consumption-Based Affective Responses and Post purchase Processes. Journal of Marketing Research, 24(1), 258-270.
R. L. Oliver. (1996). Satisfaction: A behavioral perspective on the consumer. New York? NY: Irwin-McGraw-Hill.
R. L. Oliver. (1993). Cognitive, affective and attribute bases of the satisfaction response. Journal of consumer research, 20(December), 418-430.
W. Kintsch. (1980). Learning From Text, Levels of Comprehension, Or: Why Would Read a Story Anyway. Poetics, 9(3), 87-98.
A. M. Isen. (1984). The Influence of Positive Affect on Decision Making and Cognitive Organization. Advances in Consumer Research, 11(1), 534-537.
B. L. Fredrickson. (1998). What good are Positive Emotions? Review of General Psychology, 2(3), 300-319.
Y. Y. D. Bu. (2015). The Effect of Consistency of Employee Sentiment and Consumer Sentiment on Consumer Purchase Intention : Focusing on the interaction effects of employee emotion and consumer emotion. Master Thesis. Gyeonggi University, Seoul.
Y. J. Yi. (2000). A Theoretical Examination of Customer Satisfaction Research. Consumer Research, 11(3), 139-166.
Y. J. Lee & T. M. Lee. (2005). The Mediating Role of Consumption Emotion Dimensions in Repurchase Intention Formation of Unsought Goods - Focused on the Buyer - Seller Interactivity as Relationship Marketing Means -. Research in Merchandising, 23(2), 1-28.
S. Heidi & W. Baird. (1986). Interestingness a Neglected Variable in Discourse Processing. Cognitive Science, 10(1), 179-194.
H. M. Back & M. S. Kim. (2013). Technological Convergence Trend through Patent Network Analysis: Focusing on Patent Data in Korea, U.S., Europe, and Japan. Venture start-up research, 8(2), 11-19.
H. Y. Lee. (2012). Lee Hoon Young's research methodology. Chung Lam.
C. H. Choi. (2006). A Study on the Informal Networks in Organizations: An Application of Social Network Analysis. Korean Society and Administration Research, 17(2), 1-23.
H. J. Han, K. H. Kim, J. S. Kim & J. S. Jeon. (2016). A study on The Recognition of Residents for The 4 Main Rivers by Using Social Network Analysis. Hotel resort study, 15(1), 59-75.
Adilson E. Motter, Alessandro P. S. de Moura, Ying-Cheng Lai & Partha Dasgupta. (2002). Typology of conceptual network of language. Physical Review E(April), 65, 065102-1-065102-4.
S. H. Jeong & H. S. Jo. (2014). A study on frame transition of personal information leakage, 1984-2014: social network analysis approach. Journal of Digital Convergence, 12(5), 57-38.
K. H. Choi, H. H. Oh & H. J. Kwak. (2014). Network analysis using frequency of cross-citation and comparing citation index of accounting journals. Journal of Digital Convergence, 12(2), 143-149.
S. H. Kim & R. S. Jang. (2010). The Study on the Research Trend of Social Network Analysis and the its Applicability to Information Science. Korea Information Management Society, 27(4), 71-87.
T, G. Kim, N. W. Jo & J. S. Hong. (2014). Characteristics of Korean Film Market by Using Social Network Analysis. Korean Society of Concrete, 14(6), 93-107.
S. S. Kim. (2017). A Study on the Change of Fashion Design Concept Using Social Network Analysis. Doctoral dissertation. Chung-Ang University, Seoul.
P. Bonacich. (1972). Factoring and Weighting Approaches to status scores and clique identification. Journal of Mathematical Sociology, 2(1), 113-120.
M. S. Mizruchi, P. Mariolis, M. Schwartz & B. Mintz. (1986). Techniques for Disaggregating Centrality Scores in Social Networks. in Sociological Methodology, edited by N. B. Tuma. Washington, DC: American Sociological Association.
T. Tony. (1989). Demarcating the boundaries between self and the social: The anatomy of Centrality in social Networks. Social Networks, 11(4), 387-401.
E. H. Kim. (2009). A Study on the Development of Emotional Image Scale of Hotel Brands and the Difference Between Loyalty Types. Doctoral dissertation. Kyung Hee University, Seoul.
G. Y. Kwak. (2017). Social Network Analysis. Chung Lam.
J. C. Jeong, S. K. Park & S. J. Min. (2012). A Study on Uniform Design of Female Flight Attendants Using Korean Images. The Korean Society of Fashion Design, 12(1), 55-74.
K. H. Choi & J. A. You. (2015). A reviews on the social network analysis using R. Journal of the Korea Convergence Society, 6(1), 77-83.
W. G. Kang, E. S. Ko, H. R. Lee & J. N. Kim. (2018). A Study of the Consumer Major Perception of Packaging Using Big Data Analysis -Focusing on Text Mining and Semantic Network Analysis-. Journal of the Korea Convergence Society, 9(4), 15-22.
S. R. Park & J. K. Park. (2018). Extraction of Crime Vulnerable Areas Using Crime Statistics and Spatial Big Data. Journal of Convergence for Information Technology, 8(1), 161-171.
S. H. Hong. (2016). New Authentication Methods based on User's Behavior Big Data Analysis on Cloud. Journal of Convergence for Information Technology, 6(4), 31-36.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.