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NTIS 바로가기Journal of Internet Computing and Services = 인터넷정보학회논문지, v.19 no.5, 2018년, pp.133 - 145
조대근 (Inca research & consulting)
This paper proposes a desirable regulatory measure for the rapidly growing shared economic platform. The development and innovation of digital technology is expected to create new services and new economic and industrial values, but it also raises concerns, challenges about social trust issues arisi...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
플랫 폼이란? | 앞서 언급한 바와 같이 공유경제의 핵심 참여자인 판 매자와 구매자가 상호작용할 수 있는 장(場)이 바로 플랫 폼이다[11,12,13,14,15]. 따라서 공유경제를 비즈니스 모델로 하고 있는 사업자는 플랫폼을 중심으로 거래토록 하며, 플랫폼이 가진 특성을 활용하여 수익을 극대화하고 자 한다. | |
플랫폼에서의 거래방식과 전통적 거래방식의 차이점은? | 그리고 양측 이용자는 물리적, 시간적 비용으로 인해 플랫폼을 이용할 수밖에 없는 구조하에 서 거래를 하고 있어 사실상 고착효과(Lock-in effect)를 경험하고 있다. 가치사슬 측면에서도 수직적이 아닌 수평 적 거래가 이루어지고 있다는 점에서 기존의 전통적 거 래 방식과는 다른 양상을 보이고 있음을 알 수 있다. | |
공유경제사업자인 우버,에어비앤비가 가지고 있는 특징은? | 공유경제사업자하면 떠오르는 우버, 에어비앤비 등은 수익형공유경제 모델로 대표적 글로벌 플랫폼사업자이다. 해외 전문가들의 추정에 따르면, 총매출 기준으로2018년 우버는 500억 달러, 에어비앤비는 510억 달러를 벌어들일 것으로 예상된다[5,6]. |
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