[국내논문]가족여행에서 가족 간의 상호작용 행동이 체험 가치에 미치는 영향에 관한연구 A Study on the Influence of Family Affection Interaction Behavior on Experience Value in Family Tourism원문보기
가족여행은 관광시장에서 수요가 점차로 커지고 있고, 가족 간의 행복을 얻는 효과적인 방법이기도 하다. 본 논문은 가족여행객을 연구대상으로 가족 간의 애정교류행태와 체험 가치의 관계를 연결하여, 가족여행에서 "상호작용-사회적지지-체험가치"의 개념모형에 관련한 가설을 실증·분석하였다. 연구결과로는 가족애에 대한 상호작용은 가족관광객의 기능적, 인지적, 감정적 체험가치에 대해서 모두 긍정적이고 중요한 역할을 하는 것으로 나타났다. 사회적 지지는 기능적, 인지적, 감정적 등의 전반적인 체험가치에 대해서 모두 긍정적인 영향이 있는 것으로 나타났다. 본 연구는 상호작용 행동과 체험 가치의 관계에 대한 실증적 연구를 확대하였고, 여행의 본질적인 측면에서 가족 간의 상호작용 행동과 체험가치를 이해할 수 있는 근거를 제공하였다.
가족여행은 관광시장에서 수요가 점차로 커지고 있고, 가족 간의 행복을 얻는 효과적인 방법이기도 하다. 본 논문은 가족여행객을 연구대상으로 가족 간의 애정교류행태와 체험 가치의 관계를 연결하여, 가족여행에서 "상호작용-사회적지지-체험가치"의 개념모형에 관련한 가설을 실증·분석하였다. 연구결과로는 가족애에 대한 상호작용은 가족관광객의 기능적, 인지적, 감정적 체험가치에 대해서 모두 긍정적이고 중요한 역할을 하는 것으로 나타났다. 사회적 지지는 기능적, 인지적, 감정적 등의 전반적인 체험가치에 대해서 모두 긍정적인 영향이 있는 것으로 나타났다. 본 연구는 상호작용 행동과 체험 가치의 관계에 대한 실증적 연구를 확대하였고, 여행의 본질적인 측면에서 가족 간의 상호작용 행동과 체험가치를 이해할 수 있는 근거를 제공하였다.
Family tourism has become the mainstream demand of the tourism market, and it is also an effective way to obtain happiness. This paper takes family tourists as the research object, takes the family tourism family affection interaction behavior and the experience value relationship as the link, Empir...
Family tourism has become the mainstream demand of the tourism market, and it is also an effective way to obtain happiness. This paper takes family tourists as the research object, takes the family tourism family affection interaction behavior and the experience value relationship as the link, Empirically tests the family tourism "interaction behavior-social support-experience value" conceptual model and the relationship hypothesis. The results showed that interaction of family affection had a positive and significant effect on the functional, cognitive and emotional experience value of family tourists. Family interaction in family tourism has a significant positive impact on social support. Social support has significant positive effects on functional, cognitive, emotional and overall experiential values. This conclusion expands the theoretical and empirical research on the relationship between interaction behavior and experience value, and provides a basis for understanding the interaction behavior and experience value of family love from the perspective of tourism experience essence.
Family tourism has become the mainstream demand of the tourism market, and it is also an effective way to obtain happiness. This paper takes family tourists as the research object, takes the family tourism family affection interaction behavior and the experience value relationship as the link, Empirically tests the family tourism "interaction behavior-social support-experience value" conceptual model and the relationship hypothesis. The results showed that interaction of family affection had a positive and significant effect on the functional, cognitive and emotional experience value of family tourists. Family interaction in family tourism has a significant positive impact on social support. Social support has significant positive effects on functional, cognitive, emotional and overall experiential values. This conclusion expands the theoretical and empirical research on the relationship between interaction behavior and experience value, and provides a basis for understanding the interaction behavior and experience value of family love from the perspective of tourism experience essence.
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문제 정의
Family interaction is the main content of family tourism, which is different from other forms of tourism, and it is also an important factor affecting tourism experience. Then, how does family interaction affect the experience value of family tourists? From the perspective of social support, this paper analyzes the internal logical relationship and influence mechanism between family interaction behavior and experience value.
가설 설정
H1: family interaction has a significant positive impact on tourism experience value.
H1a: family interaction has a significant positive impact on functional experience value.
H1b: family interaction has a significant positive impact on cognitive experience value.
H1c: family affection interaction has a significant positive impact on emotional experience value.
H2: family interaction has a significant positive impact on social support.
H3: social support has a significant positive impact on experience value.
H3a: social support has a significant positive impact on functional experience value.
H3b: social support has a significant positive impact on cognitive experience value.
H3c: social support has a significant positive impact on emotional experience value.
This study hypothesized the influence relationship of the model according to relevant theories. Multiple regression analysis and single regression analysis were conducted, and the analysis results were shown in table 1.
제안 방법
Each index is qualified and suitable for exploratory factor analysis. The analysis results divide social support into four factors: SS1,SS2,SS3 and SS4. The factor load value was.
Each index is qualified and suitable for exploratory factor analysis. The analysis results divide the experience value into FV,CV and EMV. Factor load value was.
The innovation of this paper is to analyze the relationship between family tourism interaction behavior and experience value from the perspective of social support. On the basis of social support theory and experience value theory, interactive behavior theory is added to construct the relationship model of "interactive behavior ? social support ? experience value".
The questionnaire consists of four parts: family travel information, family interaction behavior scale, social support scale and experience value scale. In the first part, 12 questions are selected.
Therefore, this paper proposes the conceptual model and relationship hypothesis of family tourism "family interaction behavior-social support-experience value", as shown in Fig. 1.
성능/효과
First, family interaction has positive effects on functional, cognitive and emotional experience values of family tourists Significant facilitation effect. Family tourists interact with family affection in tourism, which is conducive to enhancing tourists' understanding of tourism situation, broadening tourists' vision, increasing knowledge and enhancing emotions.
Third, social support has a significant positive impact on functional, cognitive, emotional and overall experience value. As a social person, people hope to establish or maintain a harmonious relationship with others in communication, including with family members, hope to be accepted by others, establish contact with others, care and be cared, so as to experience comfort, pleasure and happiness[15].
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