[논문]자녀 동반 가족여행에서의 Push-pull 동기, 경험이 행동의도에 미치는 영향

위옥천; 박근수; 유항유; 조혁족

doi:10.5392/jkca.2021.21.02.462

자녀 동반 가족여행에서의 Push-pull 동기, 경험이 행동의도에 미치는 영향
Influence of Parent-child Travel Push-pull Motivation, Experience on Behavioral Intention 원문보기

한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.21 no.2, 2021년, pp.462 - 473

위옥천 (배재대학교) , 박근수 (배재대학교) , 유항유 (배재대학교) , 조혁족 (배재대학교)

초록
AI-Helper

중국의 사회 발전에 따른 가족 구조의 변화와 가족 소득의 증가로 자녀 동반 가족여행은 점차 관광소비 분야의 각광받는 새로운 트렌드가 되고 있다. 관광마케터들에게 자녀를 동반한 가족여행자들의 요구와 동기를 이해하는 것이 중요한 과제로 떠오르고 있다. 본 연구는 농장으로 여행하는 자녀 동반 가족관광객 290명을 대상으로 설문조사를 실시하였으며, 자녀 동반 가족 여행자의 Push-pull 동기를 분석하고 Push-pull 동기와 경험, 행동의도 사이의 영향 관계를 검증하였다. 이 연구의 분석결과는 다음과 같이 나타났다. 13개의 push 동기 항목에 대한 요인 분석에서 '어린이 & 가족', '도피 & 휴식', '사회화'의 3개 push 동기 요인을 도출하였으며, 11개의 pull 동기 요인을 분석하여 '시설 & 안전', '테마추구 활동', '환경'의 3개의 pull 동기 요인을 도출하였다. 하위 가설 검증을 통해, 자녀 동반 가족여행자의 Push-pull 동기가 참석 경험(4E)에 긍정적인 영향을 미친다는 것을 결과를 도출하였다. '에스테틱스 체험'은 자녀 동반 가족자의 행동 의도에 가장 큰 영향을 미치고, '교육 경험'과 '엔터테인먼트 경험'도 영향을 미치는 것으로 나타났다.

Abstract ▼ AI-Helper

With the development of society, changes in the family structure of China's residents and the increase in family income, parent-child travel has gradually become a new hotspot for tourism consumption. It is important for tourism marketers to understand the needs and motivations of parent-child travelers. This study explored the push and pull motivations of parent-child travelers by conducting a questionnaire survey of 290 travelers to parent-child farms and validated the path relationships between push and pull motivations, experiences and behavioral intentions. The result indicated that: 3 push factors were derived from the factor analysis of 13 push items and were named as 'For children & Family', 'Escape & Relax', and 'Socialization'; 3 pull factors were derived from the factor analysis of 11 pull items and were labeled: 'Facilities & Safety', 'Theme activities', and 'Environment'. Through sub hypotheses testing, the results show that push-pull motivation of parent-child travelers has a positive effect on their experience(4Es) for attending. 'Esthetics Experience' has the highest effect on the parent-child travelers' behavioral intentions, followed by 'Education Experience' and 'Entertainment Experience'.

주제어

표/그림 (3)

표 Table 1. Forward Regression Model for Push-pull otivation and Experience
그림 Table 2. Forward Regression Model for Experience and Behavior Intention
그림 Fig. 1. Results of the Hypothesized Model

AI 본문요약
AI-Helper

가설 설정

Hypothesis 1: Parent-child travelers’ push motivations has a positive effect on their experience.
Hypothesis 2: Parent-child travelers’ pull motivations has a positive effect on their experience.
Hypothesis 3: Parent-child travelers’ experience has a positive effect on their behavioral intention.

제안 방법

The purpose of this study was to explore the push and pull motivations of parent-child travelers and to exam the theoretical model representing the relationships among push-pull motivation, experience and behavioral intention.
This study discusses the relationship between push-pull motivation, experience and behavioral intentions of parent-child travelers, and uses IBM SPSS 23 software to analyze the final effective data from the questionnaire survey.

대상 데이터

As a professional parent-child farm, a large number of parents and child travelers has been visiting the farm, of which the environment helped the researcher the investigation, and the questionnaire collection process. In this survey, researcher contacted several educational institutions which had organized parents and children to visit Children Country, sent questionnaires to 338 parents by the staff. A total of 309 questionnaires were recovered, some of which were excluded due to incomplete and less authentic.
The Children Country is located in Zhengzhou City, Henan Province, which is the first brand of family theme farm in China and included in the '2017 National Tourism Optimization Project' which is selected by the National Tourism Administration.

데이터처리

Secondly, in order to identify push-pull motives for parent-child travelers, factor analysis was used to extract common factors. Besides this, regression analysis, variance analysis (analysis of independent samples t-Test test and ANOVA variance) were used to test the correlation dimension properties and relationships. Finally, according to the data to test and judge the hypothesis.

성능/효과

Finally, assuming the test results, the parent-child travel destination should continue to maintain its proper characteristics of the project and theme activities, forming a distinct theme style, which is conducive to distinguishing from other scenic spots. In addition, managers can work with professional children's educational institutions or hire professional children's education experts to improve the overall quality of staffs, and ensure the quality of service.
Furthermore, all factors of pull motivation (‘Environment’, ‘Facilities & Safety’, and ‘Esthetics’)are significantly influence the entertainment and esthetics experience of parent-child travelers in Children Country
Most respondents have a higher education degree, means they pay more attention to children's education and health, and have the ability to pay for the cost of parent-child travel.
Afterwards, the study may select parent-child tourists from other countries to examine the research results. Second, the respondents in this survey were all parents, however, another character in the parent-child travel was ignored. Subsequent studies may use interviews to focus on children's motivations and experiences to verify the reliability of this model.
Furthermore, all factors of pull motivation (‘Environment’, ‘Facilities & Safety’, and ‘Esthetics’)are significantly influence the entertainment and esthetics experience of parent-child travelers in Children Country. While improving the environment and facilities, the theme activities of the farm should be regularly updated and reflect the characteristics of parent-child travel to enhance the experience of tourists. Besides this, even if the children are accompanied by their parents, the managers should consider further enhancement of both security and safety measures, and must pay great attention to the children's safety issues, such as regular equipment maintenance, restaurant food hygiene, professional medical staff, and so on.

참고문헌 (61)

？？, ？川？？嘉睿, 基于"推拉阻"模型的？？？子旅游？策？究, 地域？究？？？, Vol.35, No.5, pp.115-119, 2016.
S. So and X. Y. Lehto, "The situational influence of travel group composition: Contrasting Japanese family travelers with other travel parties," Journal of Travel & Tourism Marketing, Vol.20, No.3-4, pp.79-91, 2007.

상세보기
李菊霞？林翔, "？子游市？若干？？探？," 企？活力, Vol.2008, No.2, pp.32-33, 2008.
？？, "有？？子游？品及其？？的？点思考," 旅游？究, Vol.2, No.4, pp.51-55, 2010.
R. L. Jenkins, "Family vacation decision-making," Journal of Travel Research, Vol.16, No.4, pp.2-7, 1978.

상세보기
L. A. Flurry and A. C. Burns, "Children's influence in purchase decisions: a social power theory approach," Journal of Business Research, Vol.58, No.5, pp.593-601, 2005.

상세보기
Kuo-Ching Wang, An-Tien Hsieh, Yi-Chun Yeh, and Chien-Wen Tsai, "Who is the decision-maker: the parents or the child in group package tours?," Tourism management, Vol.25, No.2, pp.183-194, 2004.

상세보기
P. F. Eagles, "The travel motivations of Canadian ecotourists," Journal of Travel Research, Vol.31, No.2, pp.3-7, 1992.

상세보기
D. Fodness, "Measuring tourist motivation," Annals of tourism research, Vol.21, No.3, pp.555-581, 1994.

상세보기
J. L. Crompton, "Motivations for pleasure vacation," Annals of tourism research, Vol.6, No.4, pp.408-424, 1979.

상세보기
G. M. Dann, "Tourist motivation an appraisal," Annals of turism research, Vol.8, No.2, pp.187-219, 1981.

상세보기
Uysal, Muzaffer and L. A. R. Hagan, "Motivation of pleasure travel and tourism," Encyclopedia of hospitality and tourism, Vol.21, No.1, pp.798-810, 1993.
Mohr, and G. L. W. Karen "An investigation of festival motivations and event satisfaction by visitor type," Festival Management and Event Tourism, Vol.1, No.3, pp.89-97, 1993.

상세보기
Sukbin Cha, Ken W. Mccleary, and Muzaffer Uysal, "Travel motivations of Japanese overseas travelers: A factor-cluster segmentation approach," Journal of travel research, Vol.34, No.1, pp.33-39, 1995.

상세보기
Carr and Neil, "A comparison of adolescents' and parents' holiday motivations and desires," Tourism and Hospitality Research, Vol.6, No.2, pp.129-142, 2006.

상세보기
S. Jang, Shawn and C. E. Wu, "Seniors' travel motivation and the influential factors: An examination of Taiwanese seniors," Tourism management, Vol.27, No.2, pp.306-316, 2006.

상세보기
K. K. Kim, Giri Jogaratnam, and J. H. Noh, "Travel decisions of students at a US university: Segmenting the international market," Journal of vacation marketing, Vol.12, No.4 pp.345-357, 2006.

상세보기
Caber, Meltem and T. Albayrak, "Push or pull? Identifying rock climbing tourists' motivations," Tourism Management, Vol.55, pp.74-84, 2016.

상세보기
Jaapar, Mustaffa and E. Al, "Dental tourism: Examining tourist profiles, motivation and satisfaction," Tourism Management, Vol.61, pp.538-552, 2017.

상세보기
Brian K. M. Wong, Ghazali Musa, and Azni Zarina Taha, "Malaysia my second home: The influence of push and pull motivations on satisfaction," Tourism Management, Vol.61, pp.394-410, 2017.

상세보기
Muzaffer Uysal, Lawrence Gahan, and Bonnie Martin "An examination of event motivations: A case study," Festival management and event tourism, Vol.1, No.1, pp.5-10, 1993.
Kassean, Hemant and R. Gassita, "Exploring tourists push and pull motivations to visit Mauritius as a tourist destination," African Journal of Hospitality, Tourism and Leisure, Vol.2, No.3, pp.1-13, 2013.
D. B. Klenosky, "The "pull" of tourism destinations: A means-end investigation," Journal of travel research, Vol.40, No.4, pp.396-403, 2002.

상세보기
Mohammad, B. A. M. Al-Haj, and A. P. M. Som, "An analysis of push and pull travel motivations of foreign tourists to Jordan," International Journal of Business and Management, Vol.5, No.12, pp.41, 2010.
M. H. Kang and U. Gretzel, "Effects of podcast tours on tourist experiences in a national park," Tourism Management, Vol.33, No.2, pp.440-455, 2012.

상세보기
Altunel, M. Cevdet and B. Erkurt, "Cultural tourism in Istanbul: The mediation effect of tourist experience and satisfaction on the relationship between involvement and recommendation intention," Journal of Destination Marketing & Management, Vol.4, No.4, pp.213-221, 2015.

상세보기
Pine, B. Joseph and J. H. Gilmore, "Welcome to the experience economy," Harvard business review, Vol.76, pp.97-105, 1998.

상세보기
O'Dell and Thomas, Experiencescapes: Blurring borders and testing connections, 2005.
Volo and Serena, "Conceptualizing experience: A tourist based approach," Journal of Hospitality Marketing & Management, Vol.18, No.2-3, pp.111-126, 2009.

상세보기
Cohen and Erik, "A phenomenology of tourist experiences," Sociology, Vol.13, No.2, pp.179-201, 1979.

상세보기
Pine, et al., The experience economy: work is theatre & every business a stage, Harvard Business Press. 1999.
Quan, Shuai and N. Wang, "Towards a structural model of the tourist experience: An illustration from food experiences in tourism," Tourism management, Vol.25, No.3, pp.297-305, 2004.

상세보기
H. M. Oh, Ann Marie Fiore, and M. Y. Jeoung, "Measuring experience economy concepts: Tourism applications," Journal of travel research, Vol.46, No.2, pp.119-132, 2007.

상세보기
T. D. Andersson, "The tourist in the experience economy," Scandinavian journal of hospitality and tourism, Vol.7, No.1, pp.46-58, 2007.

상세보기
J. L. Crompton "Motivations for pleasure vacation," Annals of tourism research, Vol.6, No.4 pp.408-424, 1979.

상세보기
Michael J. Manfredo, B. L. Driver, Michael A. Tarrant, "Measuring leisure motivation: A meta-analysis of the recreation experience preference scales," Journal of leisure Research, Vol.28, No.3, pp.188-213, 1996.

상세보기
S. E. Iso-Ahola, "Toward a social psychological theory of tourism motivation: A rejoinder," Annals of tourism research, Vol.9, No.2, pp.256-262, 1982.

상세보기
E. J. Kang, Noel Scott, Timothy J. L. Lee, and Roy Ballantyne, "Benefits Of Visiting A Dark Tourism Site The Case Of The Jeju April Rd Peace Park, Korea," Tourism Management, Vol.33, No.2, pp.257-265, 2012.

상세보기
S. Y. Shen, J. Y. Guo, and Y. Y. Wu, "Investigating the structural relationships among authenticity, loyalty, involvement, and attitude toward world cultural heritage sites: An empirical study of Nanjing Xiaoling Tomb, China," Asia Pacific Journal of Tourism Research, Vol.19, No.1, pp.103-121, 2014.

상세보기
Y. L. Fang. Z. F Huang, and K. Wang, "Impact of tourism motivation on experience at war memorials: A case study of Nanjing Massacre Memorial Hall," Tourism Science, Vol.27, No.5, pp.64-75, 2013.
杜裕民, "？？旅游？机？？？影？？究--以北京游？例," 德州？院？？, Vol.33, No.2, pp.77-83, 2017.
C. N. Mutanga, et al., "Travel motivation and tourist satisfaction with wildlife tourism experiences in Gonarezhou and Matusadona National Parks, Zimbabwe," Journal of outdoor recreation and tourism, Vol.20, pp.1-18, 2017.

상세보기
J. E. Swan and I. F. Trawick, "Disconfirmation of expectations and satisfaction with a retail service," Journal of retailing, Vol.57, No.3, pp.49-67, 1981.
W. Boulding, Ajay Kalra, Richard Staelin, and Valarie A. Zeithaml, "A dynamic process model of service quality: from expectations to behavioral intentions," Journal of marketing research, Vol.30, No.1, pp.7-27, 1993.

상세보기
P. A. Dabholkar and D. I. Thorpe, "Does customer satisfaction predict shopper intentions," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol.7, No.1, pp.161-171, 1994.
C. Chen and D. Tsai, "How destination image and evaluative factors affect behavioral intentions?," Tourism management, Vol.28, No.4, pp.1115-1122, 2007.

상세보기
Mohd Noor Ismawi Ismail, Mohd Hafiz Hanafiah, Norliza Aminuddin, and Norazah Mustafa "Community-Based Homestay Service Quality, Visitor Satisfaction, and Behavioral Intention," Procedia-Social and Behavioral Sciences, Vol.222, pp.398-405, 2016.

상세보기
B. Suzan, S. Sheather, and J. Roberts, "Reality or perception? The effect of actual and perceived performance on satisfaction and behavioral intention," Journal of Service Research, Vol.5, No.4, pp.292-302, 2003.

상세보기
T. K. Hui, D. Wan, and A. Ho, "Tourists' satisfaction, recommendation and revisiting Singapore," Tourism management, Vol.28, No.4, pp.965-975, 2007.

상세보기
C. Chen and F. Chen, "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists," Tourism management, Vol.31, No.1, pp.29-35, 2010.

상세보기
H. Han and C. Jeong, "Multi-dimensions of patrons' emotional experiences in upscale restaurants and their role in loyalty formation: Emotion scale improvement," International Journal of Hospitality Management, Vol.32, pp.59-70, 2013.

상세보기
Y. Kao, L. Huang, and C. Wu, "Effects of theatrical elements on experiential quality and loyalty intentions for theme parks," Asia Pacific Journal of Tourism Research, Vol.13, No.2, pp.163-174, 2008.

상세보기
C. J. Shieh, S. L. Hsueh, and I. Y. Chang, "Correlation research on ecotourism involvement, tourist experience, and behaviour intention," Journal of Environmental Protection and Ecology, Vol.15, No.3A, pp.1264-1272. 2014.
J. J. Jr. Cronin, M. K. Brady, and G. T. MHulta, "Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments" Journal of retailing, Vol.76, No.2, pp.193-218, 2000.

상세보기
G. Lee, J. T. O'Leary, S. H. Lee, A. Morrison, "Comparison and contrast of push and pull motivational effects on trip behavior: An application of a multinomial logistic regression model," Tourism Analysis, Vol.7, No.2, pp.89-104, 2002.

상세보기
Y. S. Yoon and M. Uysal, "An examination of the effects of motivation and satisfaction on destination loyalty: a structural model," Tourism management, Vol.26, No.1, pp.45-56, 2005.

상세보기
C. Kim and S. Lee, "Understanding the cultural differences in tourist motivation between Anglo-American and Japanese tourists," Journal of Travel & Tourism Marketing, Vol.9, No.1, pp.153-170, 2000.

상세보기
S. Kim and X. Y. Lehto, "Travel by families with children possessing disabilities: Motives and activities," Tourism Management, Vol.37, pp.13-24, 2013.

상세보기
J. G. Park, G. S. Jung, K. S. Oh, and S. J. Park "Double-layered PTFE-covered nitinol stents: experience in 32 patients with malignant esophageal strictures," Cardiovascular and interventional radiology, Vol.33, No.4, pp.772-779, 2010.

상세보기
S. Hosany and D. Gilbert, "Dimensions of tourists' emotional experiences towards hedonic holiday destinations," Available at SSRN 1871768, 2009.
Aikaterini Manthiou, Seonjeong (Ally) Lee, Liang (Rebecca) Tang, and Lanlung Chiang, "The experience economy approach to festival marketing: Vivid memory and attendee loyalty," Journal of Services Marketing, Vol.28, Issue 1, 2014.

상세보기

저자의 다른 논문 :

표제어: PCR

동의어: Packet Collision Rate

용어 설명 출처 목록 (6)

용어 설명: PCR은 세균 특이성이 있는 primer를 이용하여 적은 수의 세균이 있을지라도 쉽게 검출할 수 있는 유용한 방법이며, 이를 이용하여 구강 내 치면세균막이나 타액에서 직접 세균을 검출할 수 있게 되었다[8].

내보내기 구분	파일저장 인쇄 메일전송
구성항목	기본정보 상세정보 관리번호, 논문명, 저널/프로시딩명, 저자 , 발행년, 권, 호, 시작페이지, 끝페이지, 발행기관 관리번호, 논문명, 대등논문명, 저자 , 저널/프로시딩명, 발행기관, 발행년, 발행언어, 권, 호, 시작페이지, 끝페이지, ISBN, ISSN, 주제분야, 키워드, 초록(한글), 초록(영문), 저자(소속기관)
저장형식	Text(ASCII format) Excel format RefWorks Direct Export RIS format (for Reference Manager, ProCite, EndNote), Scholar's Aids, Mendeley
메일정보	받는사람 (필수) @ 보내는사람 (선택) @ 제목 내용 KISTI 검색결과 이메일 서비스
안내	총 건의 자료가 검색되었습니다. 다운받으실 자료의 인덱스를 입력하세요. (1-10,000) 검색결과의 순서대로 최대 10,000건 까지 다운로드가 가능합니다. 데이타가 많을 경우 속도가 느려질 수 있습니다.(최대 2~3분 소요) 다운로드 파일은 UTF-8 형태로 저장됩니다. 파일의 내용이 제대로 보이지 않을실 때는 웹브라우저 상단의 보기 -> 인코딩 -> 자동선택 여부를 확인하십시오. ~ Text(ASCII format) Excel format

연합인증