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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.17 no.1, 2019년, pp.389 - 401
The purpose of this study is to clarify the relationship between servicescape experience of visitors to professional baseball stadium, control perception on the spot, consumption emotion, and revisit intention. A total of 273 questionnaires were analyzed using SPSS 20.0 and AMOS 20.0. The validity o...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
서비스스케이프란? | 이는 소위 서비스스케이프로 설명될 수 있으며 프로 야구가 경기장 시설을 기반으로 제반 서비스가 이루어지는 특성에 비추어 볼 때 경기장 서비스스케이프의 중요성이 강조될 수 있다. 서비스스케이프(servicescape)란 서비스 제공 주체가 제공하는 물리적, 환경적 서비스 요소의 통합체이다. [8]에 따르면 서비스산업에서 소비자 가치 전달기능을 높이기 위해 인위적으로 정립된 서비스 환경으로 표현되기도 한다. | |
프로야구의 양적․질적 성장은 단순한 관중 수 증가가 아니라 어떤 부분에도 영향을 주는가? | 프로야구의 양적․질적 성장은 단순한 관람참여의 진작뿐만 아니라 TV 중계권료와 스폰서십, 식음료 판매비 등의 주요 파생 수입원에 대한 영향을 준다[3]. 또한, 필연적으로 스포츠팬들의 욕구를 다양화시키고 감성적으로 변화시켰다[4]. | |
국내 스포츠 최초로 프로화가 시작된 프로야구의 역사적인 관중 흐름은 어떻게 되는가? | 국내 스포츠 최초로 프로화가 시작된 프로야구는 1982년 출범한 해부터 폭발적인 관중 동원 효과를 보였다. 1993년에는 프로야구 역사 최초로 400만 관중 시대를 돌파하였으며, 1995년에는 사상 유례가 없는 540만 관중을 동원하면서 우리나라 최고의 관람 스포츠로 자리매김 하였다. 1998년 IMF(국제 통화 기금) 외환위기와 간판스타, 유망주들의 해외 진출 여파로 관중이 감소하였지만, 2008년 베이징 올림픽 금메달, 2009년 월드 베이스볼 클래식 준우승이라는 괄목할만한 성과에 힘입어 2008년 4월, 국내 프로야구가 개막된 이래 최단기간인 106경기 만에 관중 수 100만 명을 돌파하였 다. 2011년은 680만 명, 2012년 역대 최다 관중인 700만 명이 경기장을 찾았다[2]. |
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