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NTIS 바로가기한국산학기술학회논문지 = Journal of the Korea Academia-Industrial cooperation Society, v.20 no.1, 2019년, pp.52 - 63
박경미 (농협대학교 협동조합경영과) , 황재원 (한국교통대학교 경영학과)
Biased performance implications are common in conducting empirical analysis on leading firms in strategic management field. Venture businesses in which successful and failing firms in the future are mixed in the present could provide a better discriminative result for examining the determinants of p...
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핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
대기업의 특징은? | 하지만 그 이유가 전략분야의 이론들이 일정규모 이상의 기업들을 대상으로 적용되었을 때 타당성을 가지기 때문은 아니다. 일반적으로 대기업은 벤처기업과 비교하여 매출, 자산, 종업원 수가 더 많을 뿐만 아니라, 더 오랜 기간 운영되었고, 더 많은 자원과 역량, 경험을 보유하고 있다. 더불어 기업의 성장과정에서 실패하여 도태한 기업들이 있었다는 점을 고려한다면 대기업은 일정 수준 이상으로 성공하고, 현재로서는 어느 정도 안정적인 상태에 놓여있는 것으로 이해할 수 있다. | |
경영전략의 초기 유형은 어떻게 구분되는가? | 경영전략의 유형을 처음 구분한 것은 Miles & Snow[5]인 것으로 알려져 있다. 이들은 진취적 전략 (prospector), 방어적 전략(defender), 분석적 전략(analyzer), 반응적 전략(reactor)의 4가지로 분류하였다. 진취적 전략, 방어적 전략, 분석적 전략은 기업이 경쟁에 대처하는 방식이자 기업이 방향성을 가지고 일관성 있게 행동하도록 이끄는 이정표로서의 역할을 수행하게 된다. | |
경영전략이란 무엇인가? | 전략분야의 가장 중요한 관심사는 “무엇이 기업을 경쟁에서 이기도록 만드는가?”에 대한 답을 찾는 것이다. 전략분야에서는 어떤 기업이 시장에서 다른 기업보다 앞서 나갈 때 경쟁우위를 가진다고 말하며, 이러한 경쟁우 위를 달성하도록 해주는 방법론을 경영전략 1) 이라고 한다. 경영전략에 대한 본격적인 논의는 Miles & Snow[5], Porter[6] 등에 의해 시작되었는데, 이들은 기업이 특정한 경영전략을 지속적으로 추구함으로써 기업이 경쟁자나 경쟁상황에 대해 지속적으로 일관된 대응을 할 수 있도록 해준다고 주장한다[7]. |
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