최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.17 no.4, 2019년, pp.267 - 278
최민지 (한림대학교 인터랙션디자인) , 노기영 (한림대학교 미디어스쿨)
The purpose of this study is to verify empirically the effects of BJ worship and perceived homophily on game efficacy through mediating effect of loyalty to viewing. 485 participants who had watched personal game broadcasting were collected as a sample through an online survey and the collected data...
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
C. S. You. (2018. 08. 30). [Issue Analysis] Internet Personal Broadcasting, New Industry VS Regulated Subject. Electronic Times. http://www.etnews.com
H. J. Min. (2018. 10. 05). Personal Broadcasting, the Government Inspections 'On the Board' again. iNews24. http://www.inews24.com
Y. J. Lee. (2018. 08. 13). AfreecaTV.TwitchTV.YouTube ...Hundreds of Thousands of People Watch Every Day. ECONOMY Chosun. http://economychosun.com
H. Y. Kim & B. S. An. (2018). A Study on the Effects of the attractiveness and credibility of Online 1 Personal Media Broadcasting B.J. on the Viewing Engagement perceived on Media Channel, Interactivity, Perceived Enjoyment, and the User's Responses. Advertising Research, 118, 78-126. DOI : 10.16914/ar.2018.118.78
J. Y. Park & S. C. Park. (2017). A Study on Substitution and Complementary of TV and Internet Personal Broadcasting. Information Society & Media, 18(1), 135-157.
Y. J. Lee & G. Song. (2016). An Exploratory Study on Acceptance of Personal Webcasting Contents : Focusing on Use Characteristics and Attitudes toward Advertising. Korean Journal of Broadcasting & Telecommunications Research, 96, 68-103.
S. Y. Kim, E. Yu., & J. M. Jung. (2016). The Impact of Viewing Motivation and Social Viewing on Continued Use and Willingness to Pay in the Personal Broadcasting Service : Focused on AfreecaTV. Review of Culture & Economy, 19(3), 57-84.
S. Y. Han., S. K. Choi., & K. T. Kwak. (2017). Exploring the Influential Factors in Satisfaction and Continuance Usage of Multi-channel Network(MCN) Service : The Moderating Role of SNS Usage. Journal of Cybercommunication Academic Society, 34(4), 243-290.
S. H. Sohn., J. Y. Park., H. W. Kim., O. S. Ban., & H. M. Lee. (2018). An Analysis of In-depth Interviews of Stakeholders on the Regulatory Policies of Internet Personal Broadcasting Content : Evaluation of Current Policies and Future Direction of Self-Regulation. Korean Journal of Broadcasting & Telecommunications Research, 103, 137-167.
M. J. Choe, J. M. Park, & G. Y. Noh. (2015). A Study of Factors Influencing on Watching Personal Game Webcasting, Journal of Korea Game Society, 16(6), 39-48. DOI : 10.7583/JKGS.2016.16.6.39
J. Ahn & Y. Choi. (2016). Characteristics of the Viewing Community in Personal Web-Casting. Korean Journal of Broadcasting, 30(2), 5-53.
A. Bandura. (1982). Self-efficacy mechanism in human agency. American Psychologist, 37(2), 122-147. DOI : 10.1037/0003-066X.37.2.122.
L. K. Cheng, M. H. Chieng & W. H. Chieng. (2014). Measuring virtual experience in a three-dimensional virtual reality interactive simulator environment: a structural equation modeling approach. Virtual Reality, 18(3), 173-188. DOI : 10.1007/s10055-014-0244-2
J. H. Moon, E. Kim, S. M. Choi & Y. Sung. (2013). Keep the social in social media: The role of social interaction in avatar-based virtual shopping. Journal of Interactive Advertising, 13(1), 14-26. DOI : 10.1080/15252019.2013.768051
J. Jacoby & R. W. Chestnut. (1978). Brand loyalty: Measurement and management. Hoboken : John Wiley & Sons Incorporated.
R. L. Oliver. (1999). Whence consumer loyalty?. Journal of Marketing, 63(4), 33-44. DOI : 10.2307/1252099
M. Yoshida, J. D. James & J. J. Cronin. (2013). Value creation: Assessing the relationships between quality, consumption value and behavioural intentions at sporting events. International Journal of Sports Marketing and Sponsorship, 14(2), 51-73. DOI : 10.1108/IJSMS-14-02-2013-B005
L. E. McCutcheon, R. Lange & J. Houran. (2002). Conceptualization and measurement of celebrity worship. British Journal of Psychology, 93(1), 67-87. DOI : 10.1348/000712602162454
J. Maltby, D. C. Giles, L. Barber & L. E. McCutcheon. (2005). Intensepersonal celebrity worship and body image: Evidence of a link among female adolescents. British Journal of Health Psychology, 10(1), 17-32. DOI : 10.1348/135910704X15257
D. D. Ashe & L. E. McCutcheon. (2001). Shyness, loneliness, and attitude toward celebrities. British Current Research in Social Psychology, 6(9), 124-133.
R. A. Reeves, G. A. Baker & C. S. Truluck. (2012). Celebrity worship, materialism, compulsive buying, and the empty self. Psychology & Marketing, 29(9), 674-679. DOI : 10.1002/mar.20553
L. E. McCutcheon, D. D. Ashe, J. Houran & J. Maltby. (2003). A cognitive profile of individuals who tend to worship celebrities. The Journal of Psychology, 137(4), 309-322. DOI : 10.1080/00223980309600616
B. Hutchins. (2011). The acceleration of media sport culture: Twitter, telepresence and online messaging. Information, Communication & Society, 14(2), 237-257. DOI : 10.1080/1369118X.2010.508534
J. S. Lim, Y. Hwang, S. Kim & F. A. Biocca. (2015). How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment. Computers in Human Behavior, 46, 158-167. DOI : 10.1016/j.chb.2015.01.013
K. Eyal & A. M. Rubin. (2003). Viewer aggression and homophily, identification, and parasocial relationships with television characters. Journal of Broadcasting & Electronic Media, 47(1), 77-98. DOI : 10.1207/s15506878jobem4701_5
M. Prisbell & J. F. Andersen. (1980). The importance of perceived homophily, level of uncertainty, feeling good, safety, and selfdisclosure in interpersonal relationships. Communication Quarterly, 29(3), 22-33. DOI : 10.1080/01463378009369372
A. Bandura. (2009). Social cognitive theory of mass communication. In Media Effects. Abingdon-on-Thames : Routledge.
C. Hoffner & J. Cantor (1991). Perceiving and responding to mass media characters. In Responding to the screen: Reception and reaction processes. Abingdon-on-Thames : Routledge. DOI : 10.1080/08838159609364360
C. Hoffner. (1996). Children's wishful identification and parasocial interaction with favorite television characters. Journal of Broadcasting & Electronic Media, 40(3), 389-402. DOI : 10.1080/08838159609364360
D. Horton & R. Richard Wohl. (1956). Mass communication and para-social interaction: Observations on intimacy at a distance. Psychiatry, 19(3), 215-229. DOI : 10.1080/00332747.1956.11023049
J. R. Turner. (1993). Interpersonal and psychological predictors of parasocial interaction with different television performers. Communication Quarterly, 41(4), 443-453. DOI : 10.1080/01463379309369904
Q. Tian & C. A. Hoffner. (2010). Parasocial interaction with liked, neutral, and disliked characters on a popular TV series. Mass Communication and Society, 13(3), 250-269. DOI : 10.1080/15205430903296051
A. Bandura. (1991). Social cognitive theory of self-regulation. Organizational Behavior and Human Decision Processes, 50(2), 248-287. DOI : 10.1016/0749-5978(91)90022-L
D. J. Park, J. H. Choi, & D. J. Kim. (2015). The Influence of Health Apps Efficacy, Satisfaction and Continued Use Intention on Wearable Device Adoption: A Convergence Perspective. Journal of Digital Convergence, 13(7), 137-145. DOI : 10.14400/JDC.2015.13.7.137
R. D. Johnson & G. M. Marakas. (2000). The role of behavioral modeling in computer skills acquisition: Toward refinement of the model. Information Systems Research, 11(4), 402-417. DOI : 10.1287/isre.11.4.402.11869
J. Lam & M. Lee. (2005, January). Bridging the digital divide-The roles of Internet self-efficacy towards learning computer and the Internet among elderly in Hong Kong, China. The 38th Annual Hawaii International Conference on System Sciences. (pp. 266b-266b). Hawaii : IEEE.
A. Bandura. (1986). Social foundations of thought and action. Englewood Cliffs : Prentice-Hall.
R. L. Nabi & S. Clark. (2008). Exploring the limits of social cognitive theory: Why negatively reinforced behaviors on TV may be modeled anyway. Journal of Communication, 58(3), 407-427. DOI : 10.1111/j.1460-2466.2008.00392.x
J. C. McCroskey, V. P. Richmond & J. A. Daly. (1975). The development of a measure of perceived homophily in interpersonal communication. Human Communication Research, 1(4), 323-332. DOI : 10.1111/j.1468-2958.1975.tb00281.x
R. McMullan & A. Gilmore. (2003). The conceptual development of customer loyalty measurement: A proposed scale. Journal of Targeting, Measurement and Analysis for Marketing, 11(3), 230-243. DOI : 10.1057/palgrave.jt.5740080
C. Bobalca, C. Gatej & O. Ciobanu. (2012). Developing a scale to measure customer loyalty. Procedia Economics and Financ, 3, 623-628. DOI : 10.1016/S2212-5671(12)00205-5
I. Ajzen. (2002). Constructing a TPB questionnaire: Conceptual and methodological considerations.
P. E. Shrout & N. Bolger. (2002). Mediation in Experimental and Nonexperimental Studies: New Procedures and Recommendations. Psychological Methods, 7(4), 422-445. DOI : 10.1037//1082-989X.7.4.422
J. F. Finch & S. G. West. (1997). The investigation of personality structure: Statistical models. Journal of Research in Personality, 31(4), 439-485. DOI : 10.1006/jrpe.1997.2194
C. Fornell & D. F. Larcker. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. DOI : 10.2307/3151312
P. M. Bentler & D. G. Bonett. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588-606. DOI : 10.1037/0033-2909.88.3.588
P. Cushman. (1990). Why the self is empty: Toward a historically situated psychology. American Psychologist, 45(5), 599-611. DOI : 10.1037/0003-066X.45.5.599
C. Hoffner & M. Buchanan. (2005). Young adults' wishful identification with television characters: The role of perceived similarity and character attributes. Media Psychology, 7(4), 325-351. DOI : 10.1207/S1532785XMEP0704_2
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.