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NTIS 바로가기韓國컴퓨터情報學會論文誌 = Journal of the Korea Society of Computer and Information, v.24 no.4, 2019년, pp.83 - 90
Jie, Guo Wen (School of Design, Tongmyong University)
Is this paper, We propose to examined the relationship between advertising attributes and brand preference, consumer psychological repulsion, and consumer happiness. Due to the infinite competition between the companies, they are experiencing significant difficulties in operation. In this situation,...
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