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틱톡 패션광고의 특성 및 선호도가 패션 상품의 구매 의도에 미치는 영향 - 중국 20~30대 여성 소비자 중심으로 -
Effects of TikTok fashion advertising characteristics and preferences on fashion product purchase intention- Focused on female consumers in their 20s and 30s in China - 원문보기

The Research Journal of the Costume Culture = 복식문화연구, v.30 no.4, 2022년, pp.548 - 562  

김칠순 (경희대학교 의류디자인학과) ,  유묘 (경희대학교 일반대학원 텍스타일 패션 디자인학과)

Abstract AI-Helper 아이콘AI-Helper

We conducted this study to determine the TikTok usage status of Chinese consumers, and the effect of fashion advertisement type preference and TikTok characteristics on fashion product purchase intentions. For this study, we conducted a literature review and survey method. The following conclusions ...

주제어

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