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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.30 no.4, 2022년, pp.548 - 562
김칠순 (경희대학교 의류디자인학과) , 유묘 (경희대학교 일반대학원 텍스타일 패션 디자인학과)
We conducted this study to determine the TikTok usage status of Chinese consumers, and the effect of fashion advertisement type preference and TikTok characteristics on fashion product purchase intentions. For this study, we conducted a literature review and survey method. The following conclusions ...
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