최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.43 no.2, 2019년, pp.274 - 287
박선양 (서울대학교 의류학과) , 김하연 (서울대학교 의류학과) , 정여진 (충북대학교 패션디자인정보학과) , 이유리 (서울대학교 의류학과)
Most corporations engage in Corporate Social Responsibility (CSR) activities. Consumers are aware of CSR activities in different domains and use the perception and evaluation in purchase decision making. This study reveals how the relationship between consumer perception about a fashion corporation'...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
CSR 차원의 피라미드를 제시한 Carroll (1991)의 연구에 따르면, 소비자가 기업의사회적 책임(CSR)을 네 가지 차원으로 인지할 수 잇다고 제시하였는데, 이 책임들로는 무엇들이 잇는가? | 그에 따르면, 소비자가 기업의사회적 책임(CSR)을 네 가지 차원으로 인지할 수 있다고 제시하였다. 이는 경제적 책임, 법적 책임, 윤리적책임, 및 자선적 책임이다. 뒤로 갈수록 고차원적인 개념으로 언급되었다. | |
기업의 사회적 책임의 개념은? | 기업의 사회적 책임(Corporate Social Responsibility: CSR)은 기업이 이윤 극대화라는 목적 외에도 사회 기여 및 공헌을 위한 활동을 해야 한다는 개념이다. Dibb et al. | |
패션 기업들은 어떠한 비판을 받아왔는가? | 이제 CSR은 기업 활동에 있어 필수적인 것으로 기대되며, 패션 산업에서 역시 근래 CSR 이슈가 이목을 끌었다. 패션 기업들은 아동노동착취, 불공정무역, 계획된 진부화(Niinimäki & Hassi, 2011), 친환경적이지 못한 소비와 폐기(Fletcher, 2012)로 비판을받아왔다. 그런데 최근 비판의 중심에 있던 패스트패션의 선두주자들이 적극적으로 CSR 활동에 참여하기시작하면서 소비자들의 관심을 유도했다. |
Bae, J. (2010). The effects of perceptions about a corporate size, crisis recognition, and activeness of CSR communication on CSR perception, attitude toward a company and purchase intention. The Korean Journal of Advertising, 21(2), 53-80.
Bellizzi, J. A., Crowley, A. E., & Hasty, R. W. (1983). The effects of color in store design. Journal of Retailing, 59(1), 21-45.
Bettman, J. R. (1970). Information processing models of consumer behavior. Journal of Marketing Research, 7(3), 370-376. doi:10.2307/3150297
Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(1), 68-84. doi:10.1177/002224299706100106
Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48. doi: 10.1016/0007-6813(91)90005-G
Cho, Y.-K., Park, J.-R., & Kim, B.-C. (2007). A research on the public's perception on the CSR(Corporate Social Responsibility) as a PR campaign. Journal of Communication Science, 7(3), 339-366.
Chow, G. C. (1960). Test of equality between sets of coefficients in two linear regressions. Econometrics, 28(3), 591-605. doi:10.2307/1910133
Dibb, S., Simkin, L., Pride, W. M., & Ferrell, O. C. (2005). Marketing: Concepts and strategies (5 th ed.). Boston, MA: Houghton Mifflin.
Fletcher, K. (2012). Sustainable fashion & textiles: Design journeys. London and Sterling: Earthscan.
Fombrun, C. J., Gardberg, N. A., & Sever, J. M. (2000). The reputation quotient $^{SM}$ : A multi?stakeholder measure of corporate reputation. Journal of Brand Management, 7(4), 241-255. doi:10.1057/bm.2000.10
Fujita, K., Henderson, M. D., Eng, J., Trope, Y., & Liberman, N. (2006). Spatial distance and mental construal of social events. Psychological Science, 17(4), 278-282. doi: 10.1111/j.1467-9280.2006.01698.x
Golob, U., Lah, M., & Jancic, Z. (2008). Value orientations and consumer expectations of corporate social responsibility. Journal of Marketing Communications, 14(2), 83-96. doi:10.1080/13527260701856525
Grewal, D., & Baker, J. (1994). Do retail store environmental factors affect consumers' price acceptability? An empirical examination. International Journal of Research in Marketing, 11(2), 107-115. doi:10.1016/0167-8116(94)90022-1
Grewal, D., Baker, J., Levy, M., & Voss, G. B. (2003). The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores. Journal of Retailing, 79(4), 259-268. doi:10.1016/j.jretai.2003.09.006
H&M. (n.d.). Corporate Social Responsibility (CSR). H&M. Retrieved from https://www2.hm.com/en_in/customerservice/legal-and-privacy/corporate-social-responsibility-csrpolicy.html
Heath, T. B., DelVecchio, D., & McCarthy, M. S. (2011). The asymmetric effects of extending brands to lower and higher quality. Journal of Marketing, 75(4), 3-20. doi:10.1509/jmkg.75.4.3
Jamal, A., & Goode, M. (2001). Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK. Journal of Consumer Behaviour: An International Research Review, 1(2), 140-155. doi:10.1002/cb.61
Kim, K., Zhang, M., & Li, X. (2008). Effects of temporal and social distance on consumer evaluations. Journal of Consumer Research, 35(4), 706-713. doi:10.1086/592131
Kirby, A. E., & Kent, A. M. (2010). Architecture as brand: store design and brand identity. Journal of Product & Brand Management, 19(6), 432-439. doi:10.1108/106104 210110 85749
Klein, J., & Dawar, N. (2004). Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis. International Journal of Research in Marketing, 21(3), 203-217. doi:10.1016/j.ijresmar.2003.12.003
Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48-64.
Lantos, G. P. (2001). The boundaries of strategic corporate social responsibility. Journal of Consumer Marketing, 18(7), 595-632. doi:10.1108/07363760110410281
Lejeune, T. (2016, September 22). Fast fashion: Can it be sustainable? HUFFPOST UK. Retrieved from https://www.huffingtonpost.co.uk/tamsin-lejeune/sustainable-fashion_b_12136862.html
Liberman, N., Trope, Y., & Wakslak, C. (2007). Construal level theory and consumer behavior. Journal of Consumer Psychology, 17(2), 113-117. doi:10.1016/S1057-7408(07) 70017-7
Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(4), 16-32. doi:10.1509/jmkg.68.4.16.42726
Low, G. S., & Lamb Jr., C. W. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350-370. doi:10.1108/10610420010356966
Maheswaran, D., & Chaiken, S. (1991). Promoting systematic processing in low-motivation settings: Effect of incongruent information on processing and judgment. Journal of Personality and Social Psychology, 61(1), 13-25. doi: 10.1037/0022-3514.61.1.13
McElroy, J. C., Morrow, P. C., & Eroglu, S. (1990). The atmospherics of personal selling. Journal of Personal Selling & Sales Management, 10(4), 31-41. doi:10.1080/08853134.1990.10753847
Menon, S., & Kahn, B. E. (2003). Corporate sponsorships of philanthropic activities: When do they impact perception of sponsor brand? Journal of Consumer Psychology, 13(3), 316-327. doi:10.1207/S15327663JCP1303_12
Mitchell, A. A., & Olson, J. C. (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitude? Journal of Marketing Research, 18(3), 318-332. doi:10.2307/3150973
Mohr, L. A., & Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. The Journal of Consumer Affairs, 39(1), 121-147. doi:10.1111/j.1745-6606.2005.00006.x
Mullen, J. (1997). Performance-based corporate philanthropy: How "Giving Smart" can further corporate goals. Public Relations Quarterly, 42(2), 42-49.
Muthukrishnan, A. V., & Kardes, F. R. (2001). Persistent preferences for product attributes: The effects of the initial choice context and uninformative experience. Journal of Consumer Research, 28(1), 89-104. doi:10.1086/321949
Niinimaki, K., & Hassi, L. (2011). Emerging design strategies in sustainable production and consumption of textiles and clothing. Journal of Cleaner Production, 19(16), 1876-1883. doi:10.1016/j.jclepro.2011.04.020
Park, C. W., Milberg, S., & Lawson, R. (1991). Evaluation of brand extensions: The role of product feature similarity and brand concept consistency. Journal of Consumer Research, 18(2), 185-193. doi:10.1086/209251
Ramasamy, B., & Yeung, M. (2009). Chinese consumers' perception of corporate social responsibility (CSR). Journal of Business Ethics, 88(Suppl 1), 119-132. doi:10.1007/s10551-008-9825-x
Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2), 225-243. doi:10.1509/jmkr.38.2.225.18838
Souiden, N., Kassim, N. M., & Hong, H.-J. (2006). The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis. European Journal of Marketing, 40(7/8), 825-845. doi:10.1108/03090560610670016
Spector, A. J. (1961). Basic dimensions of the corporate image. Journal of Marketing, 25(6), 47-51. doi:10.2307/1248513
Spiggle, S., Nguyen, H. T., & Caravella, M. (2012). More than fit: Brand extension authenticity. Journal of Marketing Research, 49(6), 967-983. doi:10.1509/jmr.11.0015
Trope, Y., Liberman, N., & Wakslak, C. (2007). Construal levels and psychological distance: Effects on representation, prediction, evaluation, and behavior. Journal of Consumer Psychology, 17(2), 83-95. doi:10.1016/S1057-7408(07)70013-X
Turley, L. W., & Chebat, J.-C. (2002). Linking retail strategy, atmospheric design and shopping behaviour. Journal of Marketing Management, 18(1-2), 125-144. doi:10.1362/0267257022775891
Wakslak, C. J., Trope, Y., Liberman, N., & Alony, R. (2006). Seeing the forest when entry is unlikely: Probability and the mental representation of events. Journal of Experimental Psychology: General, 135(4), 641-653. doi:10.1037/0096-3445.135.4.641
Yoo, J.-S., & Jo, S. (2008). The effects of news types of corporate philanthropy on corporate image. The Korean Journal of Advertising, 19(2), 43-78.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.