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NTIS 바로가기International journal of industrial distribution & business = 산경연구논집, v.10 no.3, 2019년, pp.45 - 58
곽정기 (Department of Clothing & Textiles, Graduate School, Kyung Hee University) , 김내은 (Department of Clothing & Textiles, Kyung Hee University) , 김미숙 (Department of Clothing & Textiles, Kyung Hee University)
Purpose - The purpose of this study was to investigate the effects of the chatbot's characteristics (ease of use, social presence, playfulness, usefulness) on service value, customer satisfaction and reuse intention when consumers purchased fashion products in the mobile shopping environments. Resea...
핵심어 | 질문 | 논문에서 추출한 답변 |
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챗봇의 사용이 두드러지는 분야는 무엇인가? | 챗봇은 현재 다양한 분야에서 활용되고 있다. 유통분야에서의 사용이 두드러지는데 국내 11번가, 인터파크쇼핑, SSG닷컴, 티몬 등이 활발하게 이용하고 있다. 특히, 소셜커머스와 오픈마켓 업체에서 많은 매출을 차지하고 있는 패션분야에서 챗봇이 활발하게 도입되고 있어 패션제품 구매 시에 챗봇을 이용하는 것에 대한 가치와 만족, 재이용의도에 대한 연구가 필요한 실정이다. | |
챗봇이란 무엇인가? | 4차 산업혁명과 인공지능(AI), 모바일 쇼핑 환경의 급격한 발전으로 많은 기업들이 인공지능 기술의 일환인 챗봇에 많은 투자와 관심을 쏟고 있다. 챗봇(Chat-Bot)이란 채팅하는 로봇으로 인공지능과 빅데이터 분석 기술을 기반으로 인간의 언어를 컴퓨터에 인식시켜 질의응답과 논리적인 추론 등이 가능하도록 개발된 프로그램이다. 챗봇에 많은 관심을 갖게 된 이유는 4차 산업혁명에서 사물인터넷(IoT), 빅데이터 등의 플랫폼으로 활용될 것으로 예측되기 때문이다(Min, Kim, & Song, 2017). | |
챗봇에 많은 관심을 갖게 된 이유는 무엇인가? | 챗봇(Chat-Bot)이란 채팅하는 로봇으로 인공지능과 빅데이터 분석 기술을 기반으로 인간의 언어를 컴퓨터에 인식시켜 질의응답과 논리적인 추론 등이 가능하도록 개발된 프로그램이다. 챗봇에 많은 관심을 갖게 된 이유는 4차 산업혁명에서 사물인터넷(IoT), 빅데이터 등의 플랫폼으로 활용될 것으로 예측되기 때문이다(Min, Kim, & Song, 2017). 또한 챗봇서비스의 대부분이 모바일 환경에서 앱을 통해 서비스되기 때문이다. |
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