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패션 사회적기업과 공익연계마케팅의 유사한 사회적가치 추구 활동에 대한 소비자 반응 연구
Research on Consumer Responses to Similar Social Value Seeking Activities Conducted by Fashion Social Enterprises and Cause-Related Marketing 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.43 no.4, 2019년, pp.506 - 520  

서민정 (한양대학교 한국생활과학연구소)

Abstract AI-Helper 아이콘AI-Helper

This study first investigates relationships among fashion consumer's positive emotion toward social value seeking activities (SVSA), enterprise image (EI), enterprise-perceived quality (EPQ), and purchase intention. Additionally, it demonstrates if the confirmed relationships are different in simila...

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참고문헌 (71)

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