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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.43 no.4, 2019년, pp.506 - 520
서민정 (한양대학교 한국생활과학연구소)
This study first investigates relationships among fashion consumer's positive emotion toward social value seeking activities (SVSA), enterprise image (EI), enterprise-perceived quality (EPQ), and purchase intention. Additionally, it demonstrates if the confirmed relationships are different in simila...
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