최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기서비스연구 = Journal of service research and studies, v.9 no.3, 2019년, pp.17 - 38
With recent dispersion of sharing economy, consumption culture of sharing, instead of ownership, gets wide spread in the age groups of 20-30. Even though the market of car sharing expands rapidly, little research has been done in the area of service quality and consumer behavior regarding car sharin...
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
서비스품질은 어떻게 정의되는가? | , 1988). 서비스품질(Service Quality)은 높은 가격과 높은 혜택을 의미하는 것이 아닌 고객 개개인에게 맞는 수준의 서비스를 제공하고 고객의 요구 조건을 갖추는 것으로 정의된다(Pittle 1984). 서비스품질 측정에 관한 주요 접근법으로는 Grönroos 모형과 SERVQUAL 모형, Grönroos 모형을 개선한 3차원 품질 모형이 있다(정길영, 박소진 2019). | |
공유경제는 어떠한 활동을 의미하는가? | 최근 공유 경제(Sharing Economy)가 확산되고 있으며 공유경제는 소유의 개념의 아닌 필요에 의해 제품이나 서비스를 공유하는 활동을 의미한다. 공유경제의 확산은 사회적 측면인 생태계, 환경 보존 등의 사회적 문제에 대한 관심 증가와 소비자의 소비문화가 소유에서 공유로 변화하면서 2030세대를 주 소비층으로 공유 경제 문화를 확산해 나가고 있다. | |
해외 차량 공유 경제 업체로 대표적으로 우버와 집카 등이 존재한다. 국내에 존재하는 차량 공유 경제 업체로는 무엇이 있는가? | 이러한 해외 차량 공유 경제 대표적인 업체로 미국의 우버(Uber)와 집카(Zipcar) 등이 있으며 이를 바탕으로 국내에도 카쉐어링 플랫폼을 제공하는 업체들이 출현하며 시장이 형성되었고 차량 공유 경제 시장은 급속도로 성장하였다. 국내에서는 2011년 국내 카쉐어링 산업 도입이 후 그린카, 쏘카 등 다양한 형태의 카쉐어링 업체들이 시장 내에 경쟁구도를 형성하고 있다. 카쉐어링 업체 쏘카는 2017년 4월 기준으로 260만 명, 그린카는 225만 명의 회원을 보유하고 있다(매일경제, 2017. |
Berry, L. L., Wall, E. A. & Carbone, L. P. (2006).Service Clues and Customer Assessment of the Service Experience: Lessons from Marketing. Academy of Management Perspectives, 20(2), 43-57.
Blackwell, R. D., Miniard, P. W. & Engel, J. F.(2001). Consumer Behavior. Fortworth: Harcourt Collage Publishers.
Botsman, Rachel. (2014). Sharing's Not Just for Start-Ups. Harvard business review. vol. 92 no. 9, pp.23-28.
Carman, J. M,(1990). Consumer perceptions of service quality: An assessment of the SERVQUAL dimensions. Journal of Retailing, 66(1): 33-55.
Choi C.H.(2011) Legal issues in marine leisure sports and improvement plan. Korean Assoc Sports Law, 14(1), 181-196.
Crosby, L. A. & Johnson, S. L. (2007). Experience Required. Marketing Management, 16, 20-28.
Dong LM, Liu CL, Lee JJ(2014). A Study on the Relationships among Coffee Shop Consumers' Service Experience, Emotional Response, Satisfaction and Loyalty. Korean Journal of Hospitality and Tourism, 23(3), 165-181.
Gronroos, C. (1984), A Service Quality Model and its Marketing Implications, European Journal of Marketing, 18(4), 36-44.
Go KJ. (2011). (The) study on advanced service development plan of leisure sport industry through service differentiation strategies. Doctorate Thesis, Korea University.
H. Y. Jung, D. C. Lee. (2014). A Study on the Measurement of the Customer's Satisfaction in Retail Financial Businesses. Korean Accounting Association, 40(0), 19-40.
Han, H. S. & Jeong, C. (2013). Multi-dimensions of Patrons' Emotional Experience in Upscale Restaurants and Their Role in Loyalty Formation: Emotion Scale Improvement. International Journal of Hospitality Management, 32(March), 59-70.
Holbrook, M. B. and E. C. Hirschman (1982), "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, 132-140.
Han Jang Heon, Cho Yoon Hee (2016). The Effects of Deluxe Hotel Restaurant Service Experience Factor on Relational Quality and Behavioral Intention. Journal of Foodservice Management Society of Korea, 19(6), 71-92.
Inskeep, E. (1988), "Tourism Planning: An Emerging Specialization", Journal of the American Planning Association, 54(3), 360-372.
Jang KS, Song HC. (2002) Effects of service quality of historic site on visitor's satisfaction and revisit. J Cult Tour 4(4), 59-76.
J. H. Park. (2009), "A Study on the Difference of the Propensity to Consume and the Choice Attributes of Travel Products by Economic Status and the Type of Money Attitudes", Doctorate Thesis, Sejong University.
J. W. Kim, S. G. Lee, J. H. Choi. (2002). Measuring Parcel Service Quality. korean management review, 31(2), 283-294.
K. G. Kim, C. W. Yeo, Y. C. Kim. (2007). A Study on Chinese Visitors' Travel product selection attribute and Satisfaction. International journal of tourism and hospitality research, 22(1), 133-153.
Kim SH, Lee YS (2002), "The Influence of Perceived Service Environments on Customers' Internal Responses and Behaviors at Apparel Shops in Department Stores,"Journal of consumer studies, 13(3),263-288.
Lessig, L., (2008). Remix: Making art and commerce thrive in the Hybrid economy, New York: Penguin.),
Oliver, R. L. (1981), Measurement and Evaluation of Satisfaction Process in Retail Setting, Journal of Retailing, 57, 25-48.
Parasuraman. A., V. A. Zeithaml, and L. L. Berry (1988), SERVQUAL : A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality, Journal of Retailing, 64(1), 12-40.
Maeil Economy. (2017. 05. 21.). Convenient car-sharing storm growth with no car maintenance costs.
Patricio, L., Fisk, R. P., Falcao e Cunha, J., & Constantine, L. (2011). Multilevel Service Design: from Customer Value Constellation to Service Experience Blueprinting. Journal of Service Research, 14, 180-200.
Park Jin-hee, Yoon Ji-hwan (2019). The Effect of Tourists' Satisfaction and Behavioral Intention on the Experience Economy Constructions of Mobile Applications Using Augmented Reality Technology. Journal of Tourism Sciences, 43(1), 37-53.
Rha, June Young (2014). The sharing economy and social enterprises: a WOOZOO case. Journal of Korea Science Management Association, 15(4), 107-124.
Rust, R. T. & Oliver, R .L. (1994), Service quality: New directions in theory and practice, CA : Sage publications.
Rust R. T., & Oliver. R. L.(1994). Service quality: Insights and managerial implications from the frontier. In R. T. Rust & R. L. Olive (eds.), Service quality: New directions in theory and practice (pp. 1-20), Thousand Oaks, CA: Sage Publications.
Steenkamp, J. E. & I. Geyskens (2006), "What Drives the Perceived Value ofWeb Sites? ACross-national Investigation,"Journal of Marketing, 70(3), 136-150.
Shaw, C. & Ivens, J. (2002). Building Great Customer Experience. New York: Plagrave MacMillan.
Kwon. E. R(2013). It Prospects and Implications of Shared Economy with Business Development, KDB Industrial Bank, 689-ho. pp.73-87.
Westbrook, R.A. and Black, W.C. (1985), "A Motivation-Based Shopper Typology", Journal of Retailing, 61 (Spring), 78-103.
Watson, D., Clark, L. A., & Tellegen, A. (1998). Development and Validation Do Brief Measures of Positive and Negative Affect: the PANAS Scales. Journal of Personality and Social Psychology, 54, 1063-1070.
Yang, S. K. (2015), "Research on the Impacts of the Service Quality of Mobile Music Applications on Customer Satisfaction,"Doctorate Thesis, Kyunggi University.
Yoo, S. R. & S. H. Kim. (2016). The Effects of the Selected Attributes of Social Commerce Hair Coupons on Customers' Satisfaction and Repurchase. Journal Of the Korean Society of Cosmetology, 22(4), 792-799.
Yi, You jae & Sun a La (2011). Investigating the Superiority across Service Quality Models: Focusing on SERVQUAL, Gronroos', and Three-Dimensional Quality Models, Journal of Service Marketing, 4(2), 97-126.
Yi, You jae & Jun Youb Lee (2001), A Reexamination of the Measurement and Consequences of Service Quality : Development and Application of the KS - SQI Model, Research of Marketing, 16(1), 1-26.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.