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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.18 no.12, 2020년, pp.231 - 242
박대영 (영남대학교 경영학과) , 윤지영 (영남대학교 경영학과) , 정윤지 (영남대학교 경영학과) , 김병수 (영남대학교 경영학과)
Due to fierce market competition and COVID-19, it becomes increasingly important for sharing economic platform companies to develop a long-term relationship with customers. In this regard, this study explores the mechanism of customer's repurchase decision making in the context of Airbnb. This study...
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