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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.28 no.6, 2020년, pp.719 - 737
김효정 (이화여자대학교 의류산업학과) , 박민정 (이화여자대학교 의류산업학과)
Live-streaming commerce business is growing as the consumption of video content and Smartphone shopping increases. This study examines the following three aspects: whether para-social interaction influences perceived interactivity; whether seller trust affects satisfaction with the experience; wheth...
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