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NTIS 바로가기Journal of information technology applications & management = 한국데이타베이스학회지, v.27 no.3, 2020년, pp.77 - 92
김혜진 (School of Business, Hoseo University) , 이정승 (School of Business, Hoseo University) , 송용욱 (Maeji School of Business, Yonsei University) , 김수경 (School of International Studies, Dankook University)
As mobile shopping has been increasing, the competition has been also increasing to satisfy various consumers' needs. Despite such increase in terms of the volume of the consumers who use mobile shopping, there has been very few studies to examine characteristics of mobile shopping malls. The purpos...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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Reichhel과 Schefter는 온라인 충성도를 어떻게 표현하였나요? | , 2006]. Reichhel과 Schefter는 이것을 만족감과 애착을 갖고 지속적으로 방문하고 이용하려는 열의라고 하였다. 기업의 맥락에서, 충성도(loyalty)란 배타적인 기준 하에서 선호적으로 장기간에 걸쳐 기업을 계속적으로 애호하려는 고객의 의지 그리고 친구와 친척들에게 그 기업의 제품을 추천하려는 의지이다. | |
모바일 쇼핑이란? | 앞서 밝힌 바와 같이 모바일 쇼핑(Mobile Shopping)이란 스마트기기로 무선 인터넷에 접속해 쇼핑을 하는 서비스이다. 단말기의 보급과 확산을 위한 단말기 구조 등 기술적인 부분이나 무선인터넷 기술[Barwise, 2001; Lu et al. | |
모바일 쇼핑몰 속성의 3가지 개념은? | 본 연구는 모바일 쇼핑몰에 대한 소비자의 충성도가 어떤 요인에 의해 증가하는지 알아보기 위한 연구이다. 이를 위해 모바일 쇼핑몰 속성을 일반속성, 서비스품질속성, 그리고 업체특성으로 3가지 개념으로 구분하였고, 모바일 쇼핑몰의 일반속성, 서비스품질속성, 업체특성이 소비자 충성도에 미치는 영향을 알기위해 이들의 관계를 분석하였고, O2O 서비스 경험여부가 조절 변수의 역할을 하는지도 알아보았다. 본 연구결과를 요약하면 다음과 같다. |
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