최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.44 no.4, 2020년, pp.639 - 656
송예진 (서울대학교 의류학과) , 이유리 (서울대학교 의류학과)
Consumers' shopping experience has recently expanded to mobile and social networks; in addition, online fashion retailers started to focus on real-time interaction services as an emerging marketing tool. This study explores the consumer' shopping experience based on social live streaming services (S...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
SLSS만의 차별화된 장점은 무엇인가? | 많은 패션 리테일러로부터 활용되고 있는 다양한 마케팅 도구 중 SLSS만의 차별화된 장점은 다음과 같다. 먼저, SLSS를 통한 제품 홍보 및 판매는 소비자와 직접적인 소통이 어려운 이미지나 영상 광고와는 다르게 SNS상에서 소비자와 판매자를 실시간으로 연결해주며 쌍방향 소통을 가능하게 한다. 또한, 콘텐츠(예: 의류, 신발, 화장품, 건강식품 등)에 대한 정보를 시간과 공간의 제약 없이 SNS 사용자들 간 자유롭게 공유할 수 있게 한다. 뿐만 아니라, SLSS를 통한 마케팅 활동은 낮은 투자 비용 대비 큰 효과를 볼수 있어 소상인, 인플루언서, 엔터테이너, 영상 크리에이터, 일반 SNS 사용자 등과 같이 누구나 쉽게 접근할 수 있으며, SLSS를 통해 판매와 마케팅을 동시에 수행하는 높은 효율성을 가진다. 마지막으로, SLSS 는 소비자들과 실시간으로 직접 소통하기 때문에 브랜드 인지도, 신뢰도 및 팬덤 향상에 기여할 수 있는 기회를 제공해준다. | |
SLSS는 어떠한 목적을 가지고 있는가? | SLSS는 SNS에 실시간 생중계 기능이 도입된 서비스로, 영상 제공자(Producer)가 원하는 콘텐츠를 SNS 사용자에게 생중계로 공유할 기회를 제공하는 목적을 가지고 있다(Lim et al., 2012). | |
소셜 라이브 스트리밍 서비스는 어떠한 쇼핑 플랫폼인가? | 특히, 손쉬운 모바일 사용은 온라인에서 사용자 간에 상호작용할 기회를 제공하게 되었다. 이에 모바일에서 간편하고 편리한 쇼핑을 가능하게 한 M-커머스(M-Commerce)와 상호작용과 소통의 장인 소셜 네트워크 서비스 (Social Network Service; SNS)를 접목한 새로운 쇼핑 플랫폼인 소셜 라이브 스트리밍 서비스(Social Live Streaming Service; 이하 SLSS라고 함)의 탄생은 패션 유통시장에 새로운 변화를 일으켰다. |
Ahn, H. J. (2019, April 30). 쇼핑몰 CEO 된 인플루언서 3인 "꾸준한 소통이 답" [Three influencers who became shopping mall CEO "The answer is good communication"]. ZDNet Korea. Retrieved from https://www.zdnet.co.kr/view/?no20190430171907&reR_20190516092450
Akter, S., D'Ambra, J., & Ray, P. (2010). Service quality of mHealth platforms: development and validation of a hierarchical model using PLS. Electronic Markets, 20(3-4), 209-227. doi:10.1007/s12525-010-0043-x
Aladwani, A. M., & Palvia, P. C. (2002). Developing and validating an instrument for measuring user-perceived web quality. Information & Management, 39(6), 467-476. doi:10.1016/S0378-7206(01)00113-6
An, D., & Kim, S. (2012). Attitudes toward SNS advertising: A comparison of Blog, Twitter, Facebook, and YouTube. The Korean Journal of Advertising, 23(3), 53-84.
Bagozzi, R. P. (1981). Attitudes, intentions, and behavior: A test of some key hypotheses. Journal of Personality and Social Psychology, 41(4), 607-627. doi:10.1037/0022-3514.41.4.607
Balasubraman, S., Peterson, R. A., & Jarvenpaa, S. L. (2002). Exploring the implications of m-commerce for markets and marketing. Journal of the Academy of Marketing Science, 30(4), 348-361. doi:10.1177/009207002236910
Barnes, S. J., & Vidgen, R. (2001). An evaluation of cyber-bookshops:The WebQual method. International Journal of Electronic Commerce, 6(1), 11-30. doi:10.1080/10864415.2001.11044225
Battarbee, K. (2004). Co-experience: Understanding user experiences in social interaction. Helsinki: Publication Series of the University of Art and Design Helsinki.
Battarbee, K., & Koskinen, I. (2005). Co-experience: user experience as interaction. CoDesign: International Journal of CoCreation in Design and the Arts, 1(1), 5-18. doi:10.1080/15710880412331289917
Bearden, W. O., & Teel, J. E. (1983). Selected determinants of consumer satisfaction and complain reports. Journal of Marketing Research, 20(1), 21-28. doi:10.1177/002224378302000103
Brewer, M. B. (1991). The social self: On being the same and different at the same time. Personality and Social Psychology Bulletin, 17(5), 475-482. doi:10.1177/0146167291175001
Brundl, S., Matt, C., & Hess, T. (2017). Consumer use of social live streaming services: The influence of co-experience and effectance on enjoyment. Proceedings of the 25th European Conference on Information Systems (ECIS), Portugal, 1775-1791.
Byeon, H.-S. (2008). The effects of internet user's trust, impulsiveness and commitment on the outcomes of visiting web stores. Korea Journal of Business Administration, 21(4), 1523-1542.
Cha, O. R. (2018, March 15). 인터넷 이용자 94% '모바일로 동 영상 본다' [94% of Internet users 'watch video through mobile']. News1 Korea. Retrieved from https://news1.kr/articles/?3261712
Chang, H. H., & Chen, S. W. (2008). The impact of customer interface quality, satisfaction and switching costs on e-loyalty:Internet experience as a moderator. Computers in Human Behavior, 24(6), 2927-2944. doi:10.1016/j.chb.2008.04.014
Chiu, C.-M., Lin, H.-Y., Sun, S.-Y., & Hsu, M.-H. (2009). Understanding customers' loyalty intentions towards online shopping:an integration of technology acceptance model and fairness theory. Behaviour & Information Technology, 28(4), 347-360. doi:10.1080/01449290801892492
Cho, J. H., & Ha, G. R. (2015). An empirical study on the effects of M-safer service quality on customer satisfaction, trust and customer retention. Entrue Journal of Information Technology, 142), 113-130.
Compeau, D., Higgins, C. A., & Huff, S. (1999). Social cognitive theory and individual reactions to computing technology: A longitudinal study. MIS Quarterly, 23(2), 145-158. doi:10.2307/249749
Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 61(2), 35-51. doi:10.1177/002224299706100203
Doney, P. M., Cannon, J. P., & Mullen, M. R. (1998). Understanding the influence of national culture on the development of trust. The Academy of Management Review, 23(3), 601-620. doi:10.2307/259297
Dorsch, M. J., Grove, S. J., & Darden, W. R. (2000). Consumer intentions to use a service category. Journal of Services Marketing, 14(2), 92-117. doi:10.1108/08876040010309220
Dourish, P. (2004). What we talk about when we talk about context. Personal and Ubiquitous Computing, 8(1), 19-30. doi:10.1007/s00779-003-0253-8
Eighmey, J. (1997). Profiling user responses to commercial websites. Journal of Advertising Research, 37(3), 59-66.
Fishbein, M., & Ajzen, I. (1973). Attribution of responsibility:A theoretical note. Journal of Experimental Social Psychology, 9(2), 148-153. doi:10.1016/0022-1031(73)90006-1
Forlizzi, J., & Battarbee, K. (2004). Understanding experience in interactive systems. Proceedings of the 5th conference on Designing interactive systems: processes, practices, methods, and techniques, USA, 261-268. doi:10.1145/1013115.1013152
Gefen, D. (2000). E-commerce: the role of familiarity and trust. Omega, 28(6), 725-737. doi:10.1016/S0305-0483(00)00021-9
Haimson, O. L., & Tang, J. C. (2017). What makes live events engaging on Facebook Live, Periscope, and Snapchat. Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, USA, 48-60. doi:10.1145/3025453.3025642
Hajli, N. (2015). Social commerce constructs and consumer's intention to buy. International Journal of Information Management, 35(2), 183-191. doi:10.1016/j.ijinfomgt.2014.12.005
Hamilton, W. A., Garretson, O., & Kerne, A. (2014). Streaming on twitch: fostering participatory communities of play within live mixed media. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, Canada, 1325-1324. doi:10.1145/2556288.2557048
Hu, M., Zhang, M., & Wang, Y. (2017). Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework. Computers in Human Behavior, 75, 594-606. doi:10.1016/j.chb.2017.06.006
Huang, E. Y., Lin, S.-W., & Fan, Y.-C. (2015). M-S-QUAL: Mobile service quality measurement. Electronic Commerce Research and Applications, 14(2), 126-142. doi:10.1016/j.elerap.2015.01.003
Jarvenpaa, S. L., & Todd, P. A. (1996). Consumer reactions to electronic shopping on the World Wide Web. International Journal of Electronic Commerce, 1(2), 59-88. doi:10.1080/10864415.1996.11518283
Joh, Y.-H. (2007). The effect of the customer trust with cause the informations of the commodity and seller on the purchasing intention in internet open market. The e-Business Studies, 8(4), 189-210. doi:10.15719/geba.8.4.200712.189
Kim, J. Y., & Rhee, E. Y. (2004). The influence of service quality, product quality, price on store patronage for apparel stores. Journal of the Korean Society of Clothing and Textiles, 28(1), 12-21.
Kim, S., & Park, H. (2013). Effects of various characteristics of social commerce (s-commerce) on consumers' trust and trust performance. International Journal of Information Management, 33(2), 318-332. doi:10.1016/j.ijinfomgt.2012.11.006
Kuo, Y.-F., Wu, C.-M., & Deng, W.-J. (2009). The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Computers in Human Behavior, 25(4), 887-896. doi:10.1016/j.chb.2009.03.003
Lee, I. K., Kim, J. B., & Lee, M. K. (2000). A causal model of perceived service quality, consumer attitude, and intention to repatronize. Asia Marketing Journal, 2(3), 44-63.
Lee, J.-S., & Lee, Y.-K. (2012). A study on the effects of social network service characteristics on customers' loyalty. Korea Research Academy of Distribution and Management Review, 15(3), 49-65. doi:10.17961/jdmr.15.3.201206.49
Lee, M. (2002). e-SERVQUAL: A scale for measuring consumer evaluations of Internet service quality. Korea Marketing Review, 17(1), 73-95.
Li, D., Zhang, G., Xu, Z., Lan, Y., Shi, Y., Liang, Z., & Chen, H. (2018). Modelling the roles of cewebrity trust and platform trust in consumers' propensity of live-streaming: An extended TAM method. Computers, Materials & Continua, 55(1), 137-150. doi:10.3970/cmc.2018.055.137
Lim, S., Cha, S. Y., Park, C., Lee, I., & Kim, J. (2012). Getting closer and experiencing together: Antecedents and consequences of psychological distance in social media-enhanced real-time streaming video. Computers in Human Behavior, 284), 1365-1378. doi:10.1016/j.chb.2012.02.022
Lim, S., Park, C., Cha, S. Y., Moon, J., Lee, I., & Kim, J. (2009). Co-experience: Enhancing interactive experience of users on social media through tangible interaction. Proceedings of HCI2009 Conference, Korea, 868-875.
McKinney, V., Yoon, K., & Zahedi, F. M. (2002). The measurement of web-customer satisfaction: An expectation and disconfirmation approach. Information Systems Research, 13(3), 227-359. doi:10.1287/isre.13.3.296.76
Min, J. H. (2018, July 15). '年 매출 300억 브랜드' 인스타 쇼핑 뜬다 [ '30 billion annual sales brand', Instagram shopping]. Hankyung. Retrieved from https://www.hankyung.com/economy/article/2018071530401
Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors affecting trust in market research relationships. Journal of Marketing, 57(1), 81-101. doi:10.1177/002224299305700106
Mu, H.-M., & Moon, T.-S. (2015). Chinese customers' online shopping purchase intention when faced with large-scale promotion:The utilitarian and hedonic motivation perspective. Proceedings of Korea Internet e-Commerce Association/Korea Association Of Information Systems/ Korea Intelligent Information System Society, Spring Joint Conference, Korea, Session B - 201-212.
Oh, M. H., & Kim, I. (2014). The effect of consumer attitude toward fashion products on SNS's characteristics to purchase intention and on-line word of mouth. Journal of the Korean Society of Fashion Design, 14(1), 101-120.
Oliver, R. L (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460-469. doi:10.1177/002224378001700405
Pappas, I. O., Pateli, A. G., Giannakos, M. N., & Chrissikopoulos, V. (2014). Moderating effects of online shopping experience on customer satisfaction and repurchase intentions. International Journal of Retail & Distribution Management, 42(3), 187-204. doi:10.1108/IJRDM-03-2012-0034
Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1991). Refinement and reassessment of the SERVQUAL scale. Journal of Retailing, 67(4), 420-450.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL:A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). E-SQUAL:A multiple-item scale for assessing electronic service quality. Journal of Service Research, 7(3), 213-233. doi:10.1177/1094670504271156
Park, S. C., Lee, W. J., & Kim, J. U. (2004). Effects of website quality on transaction intentions in internet shopping : An empirical analysis of mediating effects of trust and satisfaction. Korean Management Science Review, 21(2), 123-143.
Pavlou, P. A., & Gefen, D. (2004). Building effective online marketplaces with institution-based trust. Information Systems Research, 15(1), 37-59. doi:10.1287/isre.1040.0015
Rao. C. P. (Ed.). (2006). Marketing and multicultural diversity. Aldershot and Burlington: Ashgate.
Resnick, L. B., Levine, J. M., & Teasley, S. D. (Eds.). (1991). Perspectives on socially shared cognition. Washington, D.C.:American Psychological Association.
Rose, S., Clark, M., Samouel, P., & Hair, N. (2012). Online customer experience in e-retailing: An empirical model of antecedents and outcomes. Journal of Retailing, 88(2), 308-322. doi:10.1016/j.jretai.2012.03.001
Shen, J., & Eder, L. B. (2011). An examination of factors associated with user acceptance of social shopping websites. International Journal of Technology and Human Interaction, 7(1), 19-36. doi:10.4018/jthi.2011010102
Shim, S., Eastlick, M. A., Lotz, S. L., & Warrington, P. (2001). An online prepurchase intentions model: The role of intention to search: Best Overall Paper Award-The Sixth Triennial AMS/ACRA Retailing Conference, 2000. Journal of Retailing, 77(3), 397-416. doi:10.1016/S0022-4359(01)00051-3
Shin, D.-H. (2013). User experience in social commerce: in friends we trust. Behaviour & Information Technology, 32(1), 52-67. doi:10.1080/0144929X.2012.692167
Soo, Z. (2018, Feburary 19). Attention all shopaholics: Now you can shop online and watch live streaming at the same time. South China Morning Post. Retrived from https://www.scmp.com/tech/social-gadgets/article/2133152/attention-all-shopaholics-now-you-can-shop-online-and-watch-live
Suh, W.-J., Won, W.-Y., & Hong, J.-W. (2010). An empirical study on the effects of SNS website quality factors on the user satisfaction, intention of continuous use, and intention of words-of-mouth. The Journal of Industrial Innovation, 26(1), 99-132. doi:10.22793/indinn.2010.26.1.005
Tang, J. C., Venolia, G., & Inkpen, K. M. (2016). Meerkat and periscope: I stream, you stream, apps stream for live streams. Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems, USA, 4770-4780. doi:10.1145/2858036.2858374
Tung, L., Tan, P., Chia, P., Koh, Y., & Yeo, H.-L. (2001). An empirical investigation of virtual communities and trust. Proceedings of 2001 - Twenty-Second International Conference on Information Systems, USA, 307-320.
Venkatesh, V., & Morris, M. G. (2000). Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior. MIS Quarterly, 24(1), 115-139. doi:10.2307/3250981
Wang, B., Zhang, X., Wang, G., Zheng, H., & Zhao, B. Y. (2016). Anatomy of a personalized livestreaming system. Proceedings of the 2016 Internet Measurement Conference, USA, 485-498. doi:10.1145/2987443.2987453
Wang, Y.-S., & Liao, Y.-W. (2007). The conceptualization and measurement of m-commerce user satisfaction. Computers in Human Behavior, 23(1), 381-398. doi:10.1016/j.chb.2004.10.017
Wongkitrungrueng, A., & Assarut, N. (2020). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117, 543-556. doi:10.1016/j.jbusres.2018.08.032
Zhang, M., Qin, F., Wang, G. A., & Luo, C. (2020). The impact of live video streaming on online purchase intention. The Service Industries Journal, 40(9-10), 656-681. doi:10.1080/02642069.2019.1576642
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.