[논문]The Influence of New Service Means on Customer's Willingness to Buy under the Background of Artificial Intelligence Take the Marketing method of AI medical beauty APP as an example

Li, Xiao-Pei; Liu, Zi-Yang

doi:10.9708/jksci.2020.25.09.173

[국내논문] The Influence of New Service Means on Customer's Willingness to Buy under the Background of Artificial Intelligence Take the Marketing method of AI medical beauty APP as an example 원문보기

韓國컴퓨터情報學會論文誌 = Journal of the Korea Society of Computer and Information, v.25 no.9, 2020년, pp.173 - 182

Li, Xiao-Pei (Dept. of Global Business, Graduate School, Kyonggi University) , Liu, Zi-Yang (Dept. of Global Business, Graduate School, Kyonggi University)

초록
AI-Helper

본 논문의 목적은 "인공지능(AI)+의료미용" 이라는 새로운 서비스 수단이 고객의 구매 의도에 미치는 영향하는 것이다. AI 의료뷰티 APP 마케팅 방식을 실증 연구로 한다. 본 논문은 SPSS 24.0 와 AMOS24.0 구조방정식 통계 소프트웨어를 이용하여 통계분석을 실시하였다. 분석방법은 신뢰성분석, 타당성분석, 구조방정식모형분석 등을 이용하였다. 실증연구를 통해 다음과 같은 결과를 얻었다. 1. AI의료용 뷰티 APP의 시스템품질은 유용성과 사용편의성에 긍정적인 영향을 미친다. 2. AI의료APP는 유용성과 사용 편의성에 긍정적인 영향을 미친다. 3. AI의료용 뷰티 APP는 인식된 유용성과 인식된 사용편의성에 긍정적인 영향을 미친다. 4. 소비자가 인식된 사용 편의성은 인식된 유용성과 구매 의지에 긍정적인 영향을 미친다. 5. 소비자의 유용성을 알리는 것은 구매 의사에 긍정적인 영향을 미친다.

Abstract ▼ AI-Helper

The purpose of this paper is to study the influence of new service methods of "artificial intelligence (AI) + medical cosmetology", a new service means, on customers' purchase intentions. To AI medical beauty APP sales as an empirical study. This paper designed Likert seven scale to investigate, using SPSS 24.0 statistical analysis software and AMOS24.0 structural equation software to analyze the survey data. The analysis method uses reliability analysis, validity analysis, and construct equation model analysis. Through empirical research, the following results can be found, 1. The system quality of AI medical beauty app will have a positive impact on perceived usefulness and perceived ease of use. 2. The information quality of AI medical beauty app will have a positive impact on perceived ease of use and perceived usefulness. 3. The service quality of AI medical beauty app will have a positive impact on perceived ease of use and perceived usefulness 4. Consumers' perceived ease of use has a positive impact on perceived usefulness and purchase intention. 5. The usefulness of consumers' notification has a positive effect on purchase intention.

주제어

표/그림 (6)

그림 Fig. 1. Author's Collation Model
표 Table 1. definition of variables
표 Table 2. Reliability analysis
표 Table 3. Factor load matrix
그림 Fig. 3. Construction equation structure model
표 Table 4. path test results

AI 본문요약
AI-Helper

* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.

문제 정의

At the same time, perceived usefulness and perceived ease of use also have a certain mediating effect on variables outside the TAM model. This paper holds that the TAM model is also applicable to the study of the influence of the purchase intention of AI medical beauty APP products. Based on this, the following hypothesis models are proposed :

가설 설정

H 2：AI medical APP has a significant positive effect on perceived ease of use.
H 4：The service quality of AI medical beauty app will have a positive impact on perceived ease of use.
The service quality of AI medical beauty APP has significant influence on perceived ease of use and perceived usefulness. prove that consumers value the quality of service. The higher the quality of service, the higher the perceived ease of use and perceived usefulness.

제안 방법

Based on the theoretical basis of the research on the quality attributes of AI beauty APP, technology acceptance model (TAM model) and consumers’ purchase intention under the D&M model, combined with the previous literature review, theoretical analysis and exploratory research, the research was constructed model.
On the theoretical side, this paper combs the relevant literature of AI medical beauty APP, constructs the theoretical research model suitable for this paper based on TAM model and D&M model, at the same time, puts forward the research hypothesis, and verifies whether the hypothesis is true or not based on the results of empirical analysis, so as to obtain the corresponding conclusion.
The purpose of this paper is to construct a model based on the D&M model to AI the influence of the quality attribute of medical beauty on the consumer's purchase intention, to explore the influence factors of the new service means on the college students' consumer's purchase intention under the background of artificial intelligence.
0 to fit the structural equation of the theoretical model of this paper. The purpose of this paper is to verify whether the statistical data collected through the survey can be fitted with the hypothesis through the results of structural equation model fitting. The model corresponds.
Therefore, through the combination of artificial intelligence technology and medical beauty technology (hereinafter referred to as AI medical beauty technology), this paper analyzes some problems reflected in the purchase intention of "artificial intelligence + medical beauty ", uses TAM model and D&M model and data analysis, helps medical beauty hospital to construct and enhance the relationship with customers, and guides medical beauty hospital to consider the role of customers from the perspective of medical beauty market and strategy, and strengthens customer relationship management.
To help AI practitioners of medical beauty APP sales methods to change the old ideas, accurate layout, help businesses and enterprises to obtain more benefits and values, while adapting to new changes, from "products" as the core to "consumer needs" as the core of the concept change.
the questionnaire of this survey mainly applied the Likert seven-level scale, and the score of each question item was expressed by numbers 1 to 7, from "very disagree" to "very agree" in turn.

이론/모형

Through the above reliability and validity analysis, it shows that the research model of this paper has a high reliability and validity. Therefore, this paper uses AMOS 24.0 to fit the structural equation of the theoretical model of this paper. The purpose of this paper is to verify whether the statistical data collected through the survey can be fitted with the hypothesis through the results of structural equation model fitting.

성능/효과

Based on the collected questionnaires, this paper carries out a careful data screening work and judges whether the questionnaire is effective through the answers to the respondents' questionnaire options. In general, if there is a more obvious regular answer to the question, said that the survey did not seriously answer the questionnaire, considered invalid questionnaire, and through screening the final 214 valid questionnaire, more than 90% efficiency.

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표제어: PCR

동의어: Packet Collision Rate

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