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NTIS 바로가기지식경영연구 = Knowledge Management Research, v.21 no.3, 2020년, pp.141 - 160
This study provides a new perspective on the effect of social media marketing activities (SMMA) on purchase intention in Korean cosmetic firms. The increasing use of social media has changed how firms engage their brand with consumers. This phenomenon triggered a need for this research to examine fu...
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