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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.28 no.5, 2020년, pp.692 - 704
어경진 (연성대학교 패션디자인비즈니스과)
The aim of this study is to select MLMA and Noen Eubanks as representatives of Gen Z's unique subculture 'E-girl' and 'E-boy' to analyze fashion images and determine their meaning through the perspective of persona. To conduct this study, a literature review and case studies were combined and fashio...
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핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
E-girl과 E-boy가 보여주고 있는 것은 무엇인가? | ). 이들은 소셜 미디어에서의 획일화되고 완벽한 이미지에 반대하며 마치 위장과 변신을 한 듯 짙은 메이크업과 독특한 패션으로 낯설고 판타지적 패션 이미지를 추구하며 디지털 페르소나를 보여주고 있다. 셰리 터클(Turkle, 1995/2003)은 가상 사회 속의 페르소나(persona)를 통해 자신이 가진 다양한 자아상을 순환적으로 경험하고, 그 과정에서 자아를 인식하고 표현하며 의미를 재구성하는 창조적 가능성에 주목했다. | |
Gen Z란 무엇인가? | 어린 시절부터 디지털 환경에 노출된 Gen Z(Generation Z)는 소셜 미디어에 익숙하며, 텍스트보다 이미지와 동영상을 선호하는 세대로 ‘디지털 네이티브(digital native)’ 또는 스마트 폰을 자신의 신체 일부처럼 사용하는 ‘포노 사피엔스(phono sapience)’로 언급된다. Gen Z를 구분하는 시각은 다양하나 보통 1995년 이후에 태어난 세대를 의미하며, 현재까지 가장 디지털로 크리에이티브한 세대라고 볼 수 있다. 2019년 ‘Into Z Future’ 보고서에 의하면, Gen Z의 51%는 이전 세대보다 더 창의적이라고 느끼고 있으며, Gen Z의 55%가 오프라인에서 경험하는 것보다 소셜 앱과 인터넷이 더 창의적인 공간으로 생각하고, 56%가 소셜 미디어 앱을 사용하여 자신을 창의적으로 표현하고 있는 것으로 나타났다(JWT Intelligence, 2019). | |
페르소나란 무엇인가? | 페르소나는 그리스 어원의 ‘가면’을 나타내는 말로 ‘외적 인격’ 또는 ‘가면을 쓴 인격’을 의미한다. 배우가 무대 위에서 여러 가면을 쓰고 그에 맞는 역할을 하는 것처럼 페르소나는 개인이 사회라는 무대에서 주어진 환경에 맞게 사용하는 사회적 가면이라고 볼 수 있다. |
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