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NTIS 바로가기韓國컴퓨터情報學會論文誌 = Journal of the Korea Society of Computer and Information, v.26 no.1, 2021년, pp.189 - 199
Shin, Seung-Hee (Gyeongsang National University Hospital) , Shin, Jae-Ik (Dept. of Distribution, Gyeongnam National University of Science and Technology)
This study examines the relationship between internal marketing, market orientation, patient satisfaction, and hospital image, and especially focuses on the effect of CEO's role on internal marketing at a local national university hospital. A survey was conducted using the convenient sampling techni...
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