최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.7 no.4, 2021년, pp.337 - 342
한주희 (가천대학교 경영학과) , 최명철 (가천대학교 경영학과) , 张梦恬 (가천대학교 경영학과)
The purpose of this study is to analyze the environment and strategic behaviors of cultural contents companies with a focus on Iconix, and to derive strategic recommendations for Iconix to pursue in order to create a sustainable competitive advantage. As a result of the analysis, Iconix is a vertica...
Ji Hee Kim, Yun Cheol Lee(2008), Exploration and Exploitation Process: Cases of Cultural Content Industry, Korean Academic Society Of Business Administration, 37(7), 1-28.
Dong-Rhyul Park(2018), The need for business structure and marketing strategies from the case study of Korea-Japan animation companies, JDMR, 24(4), 185-194.
Jisu Yi, Youseok Lee, and Sang-Hoon Kim (2019), Determinants of growth and decline in mobile game diffusion, Journal of Business Research, 99C, 363-372.
Park et al(2010), Global Competitive Environment in the Contents Industry and Korea's Response Strategy, KIET, 1-304
Jisu Yi, Yuan Gao, Changsok Yoo (2020), The effect of the perceived risk on the adoption of the sharing economy in the tourism industry: the case of Airbnb, Information Processing and Management, 57(1).
Haejoo Han, Jisu Yi, Sunghee Jun, and Sungsook Ahn (2020), Effects of Advertising Disclosures on Influencer Marketing, Asia Pacific Journal of Marketing and Logistics, 33(5), 1159-1174.
Sunghee Jun and Jisu Yi (2020), What makes followers loyal? The role of emotional attachment to influencer brand, Journal of Product & Brand Management, 29(6), 803-814
Youseok Lee, Jisu Yi, Sang-Hoon Kim (2020), Reciprocal relationship between movies and the movie-themed mobile games, Marketing Research, 35(May), 39-53.
Buckley, P. J. (1988), The limit of explanation: Testing the Internalization Theory of the Multinational Enterprise, Journal of International Business Studies, 19, 181-193
Buckley, P. J. & Casson, M. C. (1976), The Future of the Multinational Enterprise, London: Macmillan.
Dunning, J. H. (2000), International production and the Multinational Enterprise, London: Allen & Unwin.
Porter, M. E. (1986), Competition in Global Industries, Harvard Business School.
Root, F. R. (1994), Entry strategies for international markets, Lexington Books.
SeungJin Kim, MyeongCheol Choi, HannEarl Kim, XianFa Shang, Yu Zhang(2020), A Study on the Corporate Culture of ZTE, The Journal of the Convergence on Culture Technology, 6(4), 135-140.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
오픈액세스 학술지에 출판된 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.